Brace yourselves: The client insight and consumer planning function of tomorrow has no more use for the market researchers of today…

Walk the talk! Transforming the CMI department from being tool, data and methodology focused towards being (internal) customer oriented - increasing customer power and sparking outside-in thinking within Air France KLM.

A call to action to address research mutation.

Not unlike Hollywood, a young Marketing professional and a Market Researcher meet, fall in love and get married. However rather than a movie, this real life couple head instead to the ESOMAR stage to present their different perspectives (and prejudices) on marketing and research.

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world.  Learn how a highly collaborative process between client, agency and youth helped uncover fresh and powerful insights.

Sammy Kong, Viacom, UK
Christian Kurz, Viacom, USA

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of Consumer and B2B research. Learn why Microsoft needed to use one to figure out the other, while exploring secondary data sets.

Hetty Fore, Microsoft Corporation, USA

Sponsored presentation offered by Cint

The media storm clouds are gathering around the EU General Data Protection Regulation (GDPR) focusing on breaches, fines and the lack of preparation on the part of businesses.  You likely know what the GDPR is, but do you know how it will actually affect your organisation and your day-to-day work?  Come and learn the facts about what the GDPR is, what your obligations are, what you need to do to be prepared and how GDPR compliance can be a business enabler.

This presentation will include practical guidance presented in the form of a case study – showing how Cint, a global research and insights technology provider, is addressing GDPR compliance and leveraging it for business enablement on a global basis.

Peter Milla, Cint, USA
Jane Attale, Cint, UK

90% of the core activities of market research will be automated. Design, Interpretation, Guidance and Trust will typify the Market Research Profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.

Sponsored presentation offered by FocusVision

Video is a key channel for brands in creating engaging content, but who is sharing what, and why? FocusVision share the results of a new study that explores the impact of video content for brands, and how they can tailor their video for certain demographic targets. The presentation will also explore how researchers can use video to enhance their studies and engage stakeholders using video to communicate insights.

Through the mirror, back to the past, and into the future...market research, people exploration, brainwaves and the year 2087: A short story for a world of uncertainty.

How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes.

NOMINATED FOR ESOMAR AWARD FOR BEST PAPER OVERALL

Han de Groot, CEO, ex MetrixLab, The Netherlands
Jan Harley, Unilever Ventures, UK

Byron Sharp’s “How Brands Grow” while controversial is a must read for marketers and market researchers. And having read it you just can't go on with your job like you did before. But how?

Based on an in-depth analysis of what 'life' means to Brazilians, we changed the life insurance industry: instead of compensating death, we created a new equation value to reward those who want to live more and live better.

Luiza Baffa, Box1824, Brazil
Maisa Gennari, Itaú Unibanco, Brazil

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

NOMINATED FOR ESOMAR AWARD FOR BEST PAPER OVERALL

Sponsored presentation offered by Dapresy

The Market Research industry has always been impacted by technology trends, which effects how data has been processed and how insights have been communicated. Recently, some new trends have emerged, and they are going have an enormous influence on how organizations work, interact, communicate, and collaborate with data in the future. Trends such as automated survey designs, self-service data discovery, mobile insights-to-go, real time and predictive analytics, infographic storytelling, virtual reality and artificial intelligence will influence organization’s strategies, operations, and investments for information. Which of these trends will have the greatest impact on the Market Research industry? What does our world look like in 5, 10, and 20 years from now? Learn how we can take advantage of these innovations today and add value to our research designs and processes.

Influence the return of investment through science driven packaging design.

Luis Eduardo Ariz, Neurosketch, Universidad de La Sabana, Colombia
Ana María Moreno, Neurosketch, Universidad de La Sabana, Colombia
Rodrigo Salgado, Neurosketch, Universidad de La Sabana, Colombia

BEST OF ESOMAR LATIN AMERICA 2017 PRESENTATION

Every time we try to predict the future, we naively try to imagine it from our point of view: with a lineal understanding of time as past-present-future. However, we’ve found out that sometimes our future is not within our own timeline but in someone else’s, and even in the present or past of other brands and categories. That’s why we worked with both research inputs and outputs in order to move from guessing the future to designing it.

Ana Paola Rodríguez, De La Riva Group, Mexico

We show how to convert a vision into a transformational strategy that reinvents your relationship with customers. We'll demonstrate, via a major global insurance provider case study, an approach to embedding visionary change in any organisation.

Learn to live a leaner life. Forget lean in fifteen, here’s TEN easy steps to maximising the value of insight.

Year 2027: customers are now craving more human care in data driven customer journeys. Envision how "augmented" research will take up the challenge through an imaginary discussion between a CX researcher and his virtual AI assistant, Alice.

Artificial Intelligence in MR: from hype to reality! Sharing two successful case studies with pioneering clients & academia.

Kristof Coussement, IESEG School of Management, France
Galvin Your Personal Assistant for Consumer Insight Activation, InSites Consulting, Belgium

Sponsored presentation offered by Research Now

Hear what we've gleaned from working with clients on automating various elements of the research process. We'll let you behind the curtain, candidly showing you what to do – and what not to do – all in the name of making your automation journey smoother and more successful.

Chris Dubreuil, Research Now, UK
Roddy Knowles, Research Now, USA

It's said that 95% of all purchasing decisions are not made consciously. In other words, brands that evoke our emotions always win. When it comes to designing a content-marketing campaign, there's no such thing as a bad emotion! We'll show you why...

Decoding China's Digital Natives: an exploration of the links between digital behavior and psychological drivers.

Gening Wang, Dominos, China
Marta Dealcaraz, Labbrand, China

Designing lasting change; How Rotary International uses research to change people's lives around the world.

Uri Farkas,  GfK Custom Research, USA

Are homosexuals/LGBT people discriminated in your country? Why are opponents' beliefs so deeply rooted? In Cambodia, we learned effective behaviour change solutions that can transform LGBT opponents into allies. Learn how.

Making the World a Better Place
How market research can help the world ‘leave no one behind’

It’s now 2030 and the market research community is justly proud of the very valuable contribution it has made to the achievement of those Global Goals…

My Choices Foundation exists to give women and girls in India the choice to live lives free from abuse, violence and exploitation. It does this by addressing two of India’s most pervasive and intractable issues: Domestic Violence and Sex Trafficking. Their anti sex-trafficking work through Operation Red Alert is leading the prevention movement in India, and has become an international pioneer in its technology-driven approach. The presentation will cover how My Choices is applying the findings from their research (that employed learnings from cognitive neuroscience and behavioural economics) to understand and influence the behaviour of families at high risk to sex-trafficking.

BBC Media Action is the BBC’s international development charity who use the power of media and communication to help reduce poverty and support people in understanding their rights. Sonia Whitehead will summarise how they have used qualitative research to both inform the development of TV and Radio programmes and understand their impact. Work will be presented from countries such as Ethiopia, Afghanistan, South Sudan and Somalia.

StreetInvest is a global charity that exists to improve the lives of street children. StreetInvest believes that participatory research and data collection are an integral part of developing successful programmes on the ground and national and international policies and legislation. StreetInvest and Video Analytics Company, Big Sofa, will share how they have used rich qualitative video data from ethnographic research, to generate insights into this marginalised and often invisible population, and how they hope to go beyond informing stakeholders, to influencing change in the way interventions are designed.

The Paragon partnership connects market research agencies with NGOs to provide support on research. Paragon is supporting Save the Children UK in its research on adolescent girl nutrition and child marriage in Western and Central Africa. The presentation will provide more details about the progresses made and how it complements the type of research done by SCUK. Lessons for NGOs and market research agencies that wish to engage in common research project will be discussed.

- What can the MR Industry do to achieve this vision
- How can we better use the data we already have and the surveys we do
- How can we promote and demonstrate the value of Qualitative and Ethnographic data to Donors and Policy Makers
- How can we mobilise our experts and energetic young researchers
- How can we really make a difference?

Imagine a market research project where everything was pictorial - questions, the participant responses, the analysis, the reporting. Visionary? Or market research madness?

How two distinct and developing technologies were uniquely combined to deliver actionable consumer intelligence for an up-and-coming brand in an evolving product category.

Julia Eisenberg, 20|20 Research, USA

Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing Italian designer furniture brand vis-a-vis the competition and also to strategize its future brand positioning.

NOMINATED FOR ESOMAR AWARD FOR BEST PAPER OVERALL

We are in an age of data carpet bombing. Businesses are staggering with the flow of industry updates, investor reports, retail audits, sales dashboards, brand tracks, social listening ad nauseam. The data is intended to empower, yet it overwhelms. Enter Consumer Insight Managers.

Yes, we can save energy by rolling out smart meters. This can be proven scientifically, using the whole array of old and new data science techniques: sampling, imputation of missing values, bayesian modelling, random forests and algorithms. How do big brand research departments learn to bottle valuable insights from the tidal wave of consumer data.

There are 5.2bn searches on the internet every day! Discover a new big data insight approach, showing the strength of consumer connections across infinite topics.

How to craft a TV copy that Gen Z would enjoy with you? A work on the excited neurons.

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action - a call to combine all research and analysis sources in order to create actionable outcomes.

How do you measure attention to, liking of and engagement with ads when the audience are just trying to get to work? This talk brings to life what really happens deep underground.

Virtual research at real scale. This presentation moves virtual reality beyond 'proof of concept' and into real shopper insight with a 500-person sample and a powerful testing case study. Learn how to bring the virtual to life!

Tom Ewing, System1 Group, UK

BEST PRESENTATION FROM ESOMAR ASIA PACIFIC 2017

When beer beats wine in the restaurant! The quest for a perfect beer and food combination by using big data, algorithms and contextual consumer product testing (VR).

NOMINATED FOR ESOMAR AWARD FOR BEST PAPER OVERALL

Marion Emorine, HEINEKEN International, The Netherlands
Louise den Uijl, Haystack, The Netherlands
Maaike Hagen, Haystack, The Netherlands

Finding & sharing voices in a data-driven world... Join us to see how AOL amplifies research through video storytelling to increase stakeholder engagement and leave with the blueprint for integrating traditional and emerging research methods.

By embracing digital technology, Orange provides decentralised data access to democratise more cost-effective, in-depth and timely insights. This elevates the research impact on decision-making, maximising its relevance to their business.

Sponsored presentation offered by SSI

Famous for the quote  "half my advertising is wasted, I just don't know which half”, John Wanamaker would be concerned that over 50% of online ads served are not seen by anyone. Many of the rest are not seen by their intended audience – and some major advertisers are reassessing their digital ad budgets. We explain how brands and marketers can use campaign optimization data and insights to determine who’s really seeing their digital ads, and how those people are reacting to them. And we answer the most commonly-asked questions about this approach.

Learn from HBO how to transform your market research into fun and engaging ongoing experiences for participants - while you unlock inspiring and actionable insights.

This is "The Apprentice" where 12 candidates across 3 countries battle it out to become the ultimate Jaguar Land Rover Target Customer and, in doing so, prove that using a TV show format in research is engaging, entertaining and hugely insightful.

NOMINATED FOR ESOMAR AWARD FOR BEST PAPER OVERALL

Robots are coming whether we want it or not. Get ready for some action at our research court case about the impact of automation on our industry.

Hear, see, touch & experience first-hand how the visionary insight & engagement 'chefs' at Chime Insight Engagement worked with Fitness First to take those raw ingredients and produced a truly actionable gourmet feast of actionability!