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Technovate
Where technology, innovation and excellence collides.
 
Incubator
Cross-fertilisation of ideas and interaction to drive growth.
 
Amplifier
Powering up the value of insights to transform brands and society.
 
Black Box
Little surprises, out-of-the-box, beyond the usual borders of market research.

Programme

PDF file, ESOMAR Congress 2019 - Programme at a glance

Filter

08:00 - 21:00
08:00 21:00

Registration
room2 ESOMAR desk (level -2)

15:00 - 17:00
15:00 17:00

Get The Most Out of Congress
Accelerator session for new attendeesRay Poynter [ESOMAR Council Member]
room2 Menteith Suite (level -1)

room2 Menteith Suite (level -1)

Learn how to make friends and influence people at ESOMAR Congress in this new session led by Ray Poynter and Friends.

Attending Congress can be a fantastic experience, a chance to make new contacts, to learn more about research, to immerse yourself in the world of insights and market research, and to enjoy the experience of being in an historic city like Edinburgh. However, to get the most from Congress it helps to accelerate your start, to learn the ropes, understand the process, and to make some early acquaintances.

Join this accelerator session and you will:

  • Have fun (promise)
  • Meet people who will make Congress worthwhile and fun
  • Work out how to attend the sessions most likely to benefit you
  • Understand how the networking, exhibition, and sessions work
  • Get tips for enjoying Edinburgh (and beyond).

About Ray Poynter:

Ray is a member of ESOMAR Council and has been making a nuisance of himself at ESOMAR events since the last millennium (and perhaps before). Ray is widely connected, and he and his team of usual suspects will be able to show you how the professional conference goer maximizes the fun, the commercial, and personal benefit of attending Congress.

 

 Location: Menteith Suite, Level -1, EICC - Edinburgh International Conference Centre

This complimentary session is available on a first come first served basis due to limited space. If you would like to attend, please register here.

 

Ray Poynter
ESOMAR Council Member

Interactive session

17:00 - 19:00
17:00 19:00

Let’s CLlCK! (Clients Learning & Inspiring Clients with Knowledge)
room2 Amplifier

room2 Amplifier

A meet-up for research buyers (only) to network and share best practice in an informal private setting.

Interactive session

19:00 - 21:00
19:00 21:00

Welcome reception
room2 Expo

09:0009:35
Opening & Welcome
09:00 - 09:35

Opening
Finn Raben [ESOMAR Director General]
room2 Technovate

room2 Technovate

Finn Raben
ESOMAR Director General

Local welcome
Alexander Wheatley [ESOMAR Representative for the UK]; Crispin Beale [ESOMAR Representative for the UK]; Jane Frost [President, MRS]; Patricia Dominguez [ESOMAR Representative for the UK]
room2 Technovate

room2 Technovate

Alexander Wheatley
ESOMAR Representative for the UK
Crispin Beale
ESOMAR Representative for the UK
Jane Frost
President, MRS
Patricia Dominguez
ESOMAR Representative for the UK

President's address
Joaquim Bretcha [ESOMAR President]
room2 Technovate

room2 Technovate

Joaquim Bretcha
ESOMAR President
09:35 - 09:50
09:35 09:50

Young ESOMAR Society (YES!) Award finalists
room2 Technovate

room2 Technovate

11 young researchers take centre stage at the Congress to WOW us with their big ideas! Each has only 60 seconds to pitch their idea. Attendee voting (via the ESOMAR app) determines the top three, who will then be invited back on stage Tuesday to share their thinking in a longer presentation.

 

How To Catch Liars Before They Lie
Kristen Ball, KANTAR, USA

Hunting for Cultural Insight to Unlock Deep Consumer Understanding
David Deeley, Bord Bia - Irish Food Board, Ireland

Kroutítko
Jana Proboštová, STEM/MARK, Inc., Czech Republic

Getting the Feels
Debby Ling, SKIM, Singapore

NeuroChat for Marketing Research
Alesya Chichinkina, NeuroTrend, Russian Federation

Live Lens: Getting Closer to Consumers
Ellie Inman, Sky Broadcasting Group, United Kingdom
Emma Bennett, Sky Broadcasting Group, United Kingdom

Oh No! Not You Again
Devraj Bharati, ITC Limited - FOODs Division, India

Send Me a Voice Note!
Marguerite Steyn, KANTAR, South Africa

Defining the True Value of Social Media Customer Feedback
Marin Mrša, Peekator, Croatia

Fluent Device: a Powerful Asset to Increase Your Advertising Effectiveness
Alice Arnould, System1 Research, Singapore

Fast track

09:50 - 10:00
09:50 10:00

Introduction to the programme and keynote
Reed Cundiff [Kantar]
room2 Technovate

room2 Technovate

Reed Cundiff
Programme Committee Chair CEO - North America, Kantar, United States
10:00 - 10:40
10:00 10:40

KEYNOTE | Marketing Transformation in the Galactic Age
Chris R. Burggraeve [Founder of Vicomte and former CMO of AB InBev]
room2 Technovate

room2 Technovate

Summarising his recently launched book: "MARKETING is FINANCE is BUSINESS" in 4 key stages, you will discover the rocket science behind the creation of meaningful marketing miracle$ in the galactic age upon us. Chris will show why marketing based on fundamentals (like insights) is so much more than pretty pictures and Silicon snake oil. He will inspire us 1) to (literally) look up to the sky and challenge our current mindsets, 2) to look back on the last 50 years of marketing and finance, 3) to build on it looking forward to the next 50 years, and 4) to eventually translate marketing in the language your board and investors can and want to understand. This last part will go deeper on his trademarked prototype for Alpha M, the world's first ever marketing rating model. Alpha M is designed to help marketers "speak better Wall Street", and to help the finance world make smarter investment decisions.

Chris R. Burggraeve
Keynote speaker Founder of Vicomte and former CMO of AB InBev

Keynote

10:40 - 10:50
10:40 10:50

Sponsor fast track
room2 Technovate

10:50 - 11:30
10:50 11:30

Networking break

10:55 - 11:10
10:55 11:10

Bringing Innovation to Life
Selina Pietsch [FactWorks]
room2 Black Box

room2 Black Box

Having a good idea is one thing, but what comes next? Selina Pietsch - winner of the ESOMAR YES Award 2018 - transformed her idea pitched on the YES stage into value for her company. In her talk she shares hands-on advice on how to turn your ideas into success stories.

Selina Pietsch
Consultant, FactWorks, Germany
11:10 - 11:25
11:10 11:25

The Where of Waste
Michael Groves [Topolytics]
room2 Black Box

room2 Black Box

The global 'waste management' industry is complex and opaque and most material is still dumped or burned.  If we are to unlock more value from this material - we need more and better waste data. Mike Groves will describe how Topolytics is using mapping and analytics to unlock this value - in the process making a 'smart grid for waste'.

Michael Groves
CEO, Topolytics, United Kingdom (GB)

Interactive session

Break-out session:The Data & Analytics Studio
11:30 - 11:35
11:30 11:35

Introduction
Lynn Potts [GfK]
room2 Technovate

room2 Technovate

Lynn Potts
Session chair Senior Vice President, GfK, United States
11:35 - 11:55
11:35 11:55

Brands Whispering Emotions
“The EmotionMeter” powered by artificial intelligenceNihan Sahan Eren [Unilever]; Pelin Halacoglu [Ipsos]
room2 Technovate

room2 Technovate

Our breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Nihan Sahan Eren
Head of CMI in NAMETRUB Region, Unilever, Turkey
Pelin Halacoglu
Partnering and Strategic Insight Director, Ipsos, Turkey

Presentation: Methodological innovation

11:55 - 12:15
11:55 12:15

Semiotics Fused with Digital Media Analytics, Why Wouldn’t You?
The new age of Qual and QuantPreriit Souda [PSA Consultants Ltd]; William Landell Mills [Amaranth Insights]
room2 Technovate

room2 Technovate

Digital media offers oceans of 'real data’ but cannot of itself identify the human meanings. Semiotics enables us to identify the structures which define meaning but is entirely qualitative. We combined both to create 21st-century qual & quant.

Preriit Souda
Director Data Science, PSA Consultants Ltd, United Kingdom (GB)
William Landell Mills
Director, Amaranth Insights, United Kingdom (GB)

Presentation: Methodological innovation

12:15 - 12:35
12:15 12:35

Discovering New Actionable Insights With AI
Using AI to assess impact of ad creativeManish Mittal [Course5 Intelligence]; Sunita Venkataraman [Intel Corporation]
room2 Technovate

room2 Technovate

Tap New Data with AI-Based Technologies to Increase Revenue per Insight.

Manish Mittal
Senior Vice President - Business Head, Course5 Intelligence, United States
Sunita Venkataraman
Director Global Insights and Analytics, Intel Corporation, United States

Presentation: Methodological innovation

12:35 - 12:50
12:35 12:50

Discussion
room2 Technovate

Break-out session:Ambassadors Of Change - Round 1
11:30 - 11:40
11:30 11:40

Introduction
Karolina Tutaj [Booking.com]
room2 Incubator

room2 Incubator

Karolina Tutaj
Session chair Director of Insights, Booking.com, Netherlands
11:40 - 12:05
11:40 12:05

Becoming Customer Obsessed at the Royal Bank of Scotland
Bringing insight to the heart of the organisation to drive customer experience, trust and advocacy Ian Goulding [Royal Bank of Scotland]; Libby Watkinson [Royal Bank of Scotland]
room2 Incubator

room2 Incubator

Ian Goulding
Insight Lead - Personal and Premier, Royal Bank of Scotland, United Kingdom (GB)
Libby Watkinson
Head of Insight Consultancy, Royal Bank of Scotland, United Kingdom (GB)

Presentation: Case study

12:05 - 12:25
12:05 12:25

BUSINESS PRESENTATION | The Next Generation of Agile Insights - Advanced Outcomes Are Possible Within DIY
Nathan Wimble [Toluna]
room2 Incubator

room2 Incubator

Think that DIY surveys are for basic, or low-risk projects? Think again. Speed and efficiency is now coupled not just with quality, but the capability to drive strategic decision-making using consumer insights.

We've created a webinar that will provide you with;
- Best practices for breaking the mould to use DIY to power more advanced outcomes, from brand tracking, conjoint, and max dif through segmentation.
- We've helped our clients make what seemed impossible, possible.

Nathan Wimble
Head of Sales, Toluna, United Kingdom (GB)

Sponsored presentation

12:25 - 12:50
12:25 12:50

Four Challenges of a New Leader in an Insights Organisation
Personal journeyKajoli Tankha [Microsoft]
room2 Incubator

room2 Incubator

Leaders need to create clarity, define structures and show vision, even when they don't know what to do and who to ask! Let me share my learnings with you.

Kajoli Tankha
Senior Director, Microsoft, United States

Presentation: Business challenge

Break-out session:Brand Stories - Product Lift Off!
11:30 - 11:35
11:30 11:35

Introduction
Grace Yu [ANZ Bank]
room2 Amplifier

room2 Amplifier

Grace Yu
Session chair Senior Marketing Leader - Research & Insight, ANZ Bank, Australia
11:35 - 11:55
11:35 11:55

Test Launch is the New Black
How learning in-market can optimise launch successErin Russeck [AMC Global]; Jessica Bolger [Drinkworks]
room2 Amplifier

room2 Amplifier

...And how Drinkworks did it best.

Erin Russeck
Executive Vice President - Corporate Strategy & Innovation, AMC Global, United States
Jessica Bolger
Director Consumer Insights, Drinkworks, United States

Presentation: Case study

11:55 - 12:15
11:55 12:15

Rapid Impact
Creating a market leader in a year through machine learning, ethnography and psychologyDan Atkins [Shionogi Limited]; Genevieve Hall [Insight Dojo]; Vivek Banerji [Insight Dojo]
room2 Amplifier

room2 Amplifier

Making a new product a market leader in one year through machine learning, psychology, and ethnography based differentiating insights.

Dan Atkins
VP Digital Innovation & Insight, Shionogi Limited, United Kingdom (GB)
Genevieve Hall
Principal, Insight Dojo, United Kingdom (GB)
Vivek Banerji
Founder and Director, Insight Dojo, United Kingdom (GB)

Presentation: Case study

12:15 - 12:30
12:15 12:30

Discussion
room2 Amplifier

12:30 - 12:50
12:30 12:50

BUSINESS PRESENTATION | Measuring and Understanding Brand Trust in the #FakeNews Era
Rob Key [Converseon]
room2 Amplifier

room2 Amplifier

In a world of tribalism, polarization, and socially-empowered movements, brand trust can be created or destroyed in minutes. Today, there is a growing expectation for brands to not just sell specific products or services, but to become purpose-driven and weigh-in on important issues of the day. How can brands today better understand, measure and act in this #PostTrust and #FakeNews era?

Rob Key
CEO, Converseon, United States

Sponsored presentation

12:50 - 14:05
12:50 14:05

Lunch and CLlCK Lunch

Expo
General lunch
Lomond Suite (level 0)
Parallel lunch: CLlCK Lunch (Clients Learning & Inspiring Clients with Knowledge)
An informal lunch for research buyers (only) to network in a private setting.
13:00 - 13:20
13:00 13:20

Room 101 at ESOMAR
Come and see your industry peers banish their top MR pet hates or worst nightmares into the depths of Room 101Jerome Sopocko [Askia]
room2 Black Box

room2 Black Box

We are running this British TV favourite at ESOMAR as explored by the Association of Survey Computing in London early this year. A few ESOMAR favourites are asked what is making their professional life a misery and that they could definitely do without. The audience will vote on which of these will be intered in the ESOMAR deep vault of bad ideas.

Jerome Sopocko
Founder, Askia, United Kingdom (GB)

Interactive session

13:20 - 13:40
13:20 13:40

Innovate Like a Startup, Lead Like a VC
Rethinking corporate innovationMartin Boyle [CodeBase]; Stephen Drost [CodeBase]
room2 Black Box

room2 Black Box

Founded in 2014 and headquartered in Edinburgh, CodeBase is the UK’s largest Tech incubator. Over the past 5 years the CodeBase team has met and assisted hundreds of startups. As our reputation began to grow, established larger companies started to ask us about startup innovation and startup thinking - how startups could innovate and develop tech products whilst incumbent companies struggled. Now, in partnership with Barclays Ventures, CodeBase has developed business innovation and business transformation products which teach established companies the language, framework and playbooks of startups and their investors. CodeBase will present a snapshot of this thinking - how to innovate like a startup and lead like an investor - in the ESCOMAR Black Box.

Martin Boyle
Director - Innovation & Business Transformation, CodeBase, United Kingdom (GB)
Stephen Drost
Chief Strategy Officer (CSO), CodeBase, United Kingdom (GB)

Interactive session

13:40 - 14:00
13:40 14:00

Let’s Talk About SX: Why Shopper Experience is the Holy Grail of Digital Marketing
room2 Black Box

room2 Black Box

When it comes to the X’s (UX, CX etc), Shopper Experience is often an afterthought in the minds of marketers. Richard Kelly, CEO & co-founder of Adimo, makes the case for a focus on SX in digital marketing, to win new, loyal customers through the craft of convenience.

Break-out session:The Data Experiments Lab - Round 1
14:05 - 14:10
14:05 14:10

Introduction
Lisa R. Courtade [Merck & Co]
room2 Technovate

room2 Technovate

Lisa R. Courtade
Session chair Executive Director of Global Customer Insights, Merck & Co, United States
14:10 - 14:30
14:10 14:30

Making Sound Decisions
How the strategic use of sound is the next frontier in effective marketingJoe Sauer [Sentient Decision Science]; Lauren McGuire [Man Made Music]
room2 Technovate

room2 Technovate

No More Sonic Trash! From phones to hospitals to cars, sound has the potential to vastly enhance our lives. Learn how to solve creative, human and business challenges with music and sound, from the de-facto thought leaders in sonic insight.

Joe Sauer
Senior Vice President, Sentient Decision Science, United States
Lauren McGuire
President, Man Made Music, United States

Presentation: Methodological inspiration

14:30 - 14:50
14:30 14:50

Measuring Potential Virality of Content
Understanding neuroscience of viralityMahesh Agarwal [Neurosensum Indonesia]
room2 Technovate

room2 Technovate

How Neuroscience is helping us to Predict Virality Potential of Content.

Mahesh Agarwal
Managing Director, Neurosensum Indonesia, Indonesia

Presentation: Methodological inspiration

14:50 - 15:10
14:50 15:10

AWARD-WINNING PRESENTATION | Content-Based Research
Digital laboratories as a breakthrough approach to find profound insights in social mediaErick Morales [De La Riva Group]
room2 Technovate

room2 Technovate

Erick Morales , De La Riva Group, Mexico

Winner of the ESOMAR Latin America 2019 Best Presentation Award

Erick Morales
Research Consultant, De La Riva Group, Mexico
15:10 - 15:25
15:10 15:25

Discussion
room2 Technovate

Break-out session:Research Makeover Masterclass: Science Of Imagination
14:05 - 14:20
14:05 14:20

BUSINESS PRESENTATION | Automated Nonconscious Measurements
Dmitry Gaiduk [CoolTool]
room2 Incubator

room2 Incubator

Dmitry Gaiduk
CEO, CoolTool, United States

Sponsored presentation

14:20 - 14:25
14:20 14:25

Introduction
Graeme Lawrence [Join the Dots I InSites Consulting]
room2 Incubator

room2 Incubator

Graeme Lawrence
Session chair Senior Global Account Partner, Join the Dots I InSites Consulting, United Kingdom (GB)
14:25 - 15:05
14:25 15:05

System 3: Measuring the Consumer's Imagination
How the science of imagination connects new products, social research and brandingLeigh Caldwell [Irrational Agency]
room2 Incubator

room2 Incubator

Learn the new science of System 3, the human imagination, in a challenging interactive workshop that will draw on your unconscious mind to build a shared prediction of the future of the research industry. Be part of insight's next chapter!

Leigh Caldwell
Director, Irrational Agency, United Kingdom (GB)

Interactive session

15:05 - 15:25
15:05 15:25

BUSINESS PRESENTATION | Three Themes from Investment Banking that Have Progressed Market Research
Tony Hunter [Attest]
room2 Incubator

room2 Incubator

In this session, Tony Hunter from Attest will highlight three common themes developed in Investment Banking that have made their way into the world of Market Research, positively impacting our field.

Tony Hunter
COO & Co-Founder, Attest, United Kingdom (GB)

Sponsored presentation

Break-out session:Customer Immersion - The Shopper Experience
14:05 - 14:10
14:05 14:10

Introduction
Karolina Tutaj [Booking.com]
room2 Amplifier

room2 Amplifier

Karolina Tutaj
Session chair Director of Insights, Booking.com, Netherlands
14:10 - 14:30
14:10 14:30

The Brick & Mortar Shopping Experience
How Telenet leverages data, to optimise their in-store customer experience, combining quantitative research with IoT-technologies and sensorsCaroline Verkest [Telenet Group, Liberty Global]; Hannelore Goddyn [haystack International]; Wim Hamaekers [Nurama]
room2 Amplifier

room2 Amplifier

It's all about digitizing the physical store and the impact of fusing technology with research data is huge enabling companies to learn with exact data how the conversion funnel is built.

Caroline Verkest
Manager Market Research, Telenet Group, Liberty Global, Belgium
Hannelore Goddyn
Research Director, haystack International, Belgium
Wim Hamaekers
Director of Business Development, Nurama, Belgium

Presentation: Methodological innovation

14:30 - 14:50
14:30 14:50

Micro-Moments That Matter: How to Effectively Target Chinese Travellers
Building a digital strategy that is embedded in the Chinese travellers' journeyEmma Donnellan [Pernod Ricard]; Komal Roy [Kantar TNS]
room2 Amplifier

room2 Amplifier

Nominee Nominated for the ESOMAR Congress Best Paper Award

An obsession to use digital often obscures the true purpose of marketing, In this path-breaking work, we explore how digital is entrenched in Chinese travel-trail to develop a marketing strategy embedded in their journey.

Emma Donnellan
Global Insights Director, Pernod Ricard, Ireland
Komal Roy
Client Director, Kantar TNS, United Kingdom (GB)

Presentation: Case study

14:50 - 15:05
14:50 15:05

Discussion
room2 Amplifier

15:05 - 15:25
15:05 15:25

BUSINESS PRESENTATION | Use it or Lose it: How Philips Avoids Building Data Graveyards and Maintains Customer Centricity
Myrna Grol [Philips International]; Peter Van Keulen [Stravito]
room2 Amplifier

room2 Amplifier

Myrna Grol
Director of Global Marketing Intelligence, Philips International, Netherlands
Peter Van Keulen
Global Account Director & Partner, Stravito, Sweden

Sponsored presentation

15:25 - 15:40
15:25 15:40

Learning to Pivot
A marathon of learningsVanessa Oshima [Starbucks]
room2 Black Box

room2 Black Box

"Whether it be a project, our careers, our relationships with friends, spouses or families we know there will be moments when it doesn't quite go the way we want. I have been running every day for over 6 years, and during that time I have been able to find many insights that have given me a new perspective on how to make things happen rather than letting things happen to you. During my career in research, relationships, journey with cancer I have learned to pivot - and remain 99% thankful (1% pissed off maybe ...)."

Vanessa will share her life learnings from running and how it has helped her learn the art of PIVOTing for her best life through career changes, project challenges, relationship and friendhip speed bumps, and health hurdles. This will be a highly interactive session and Vanessa also invites you lace up your sneakers and join her on a morning run for #outruncancer on Tuesday morning as part of learning to embrace that you CAN make a morning run happen even with jetlag and a possible hangover!

Vanessa Oshima
VP Marketing Division, Starbucks, Japan

Interactive session

15:25 - 16:05
15:25 16:05

Networking break

15:40 - 16:00
15:40 16:00

How Insight is Changing Fashion and Fast
Cally Russell [Mallzee & Mallzee Insights]
room2 Black Box

room2 Black Box

The retail fashion industry is in the midst of what the media have called a retail apocalypse with many retailers struggling to survive the tough market conditions and evolving shopping behaviours. Cally Russell CEO of Mallzee Insights, the UKs leading retail analytics business will show how consumer insight is helping retailers and changing the industry.

Cally Russell, Mallzee Insights, UK

Cally Russell
Mallzee & Mallzee Insights, United Kingdom (GB)
Break-out session:The Data Experiments Lab - Round 2
16:05 - 16:10
16:05 16:10

Introduction
Lisa R. Courtade [Merck & Co]
room2 Technovate

room2 Technovate

Lisa R. Courtade
Session chair Executive Director of Global Customer Insights, Merck & Co, United States
16:10 - 16:30
16:10 16:30

Hello, I'm Alexa. I'm conducting a survey.
If you want to proceed, please say Yes.Ennio Armato [IFF International Institute for Field Research]
room2 Technovate

room2 Technovate

Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.

Ennio Armato
Head of Branch, IFF International Institute for Field Research, Italy

Presentation: Methodological inspiration

16:30 - 16:50
16:30 16:50

The World After CAWI. Are We at the Threshold of a New Era of Research?
Bots as a tool for data collectingAnna Martenka [Play]; Salomea Świerkowska [Play]; Tomasz Dulinicz [Smartscope]
room2 Technovate

room2 Technovate

How can the new technologies, which are winning the world today, be utilized by market researchers?

Anna Martenka
Senior Research Executive, Play, Poland
Salomea Świerkowska
Market Research Specialist, Play, Poland
Researcher, Consultant and Partner, Smartscope, Poland

Presentation: Methodological inspiration

16:50 - 17:10
16:50 17:10

Dear {Diary_Name}
A comparative study between Humans vs Chatbots on moderating Online DiariesAndre Torales [INSITUM]; Felipe Ferraz [INSITUM]; Nick Nomm [Facebook]
room2 Technovate

room2 Technovate

A.I. won't replace workers who does intellectual activities. Is this still true? Check this out in our newest study.

Andre Torales
Strategic Research Specialist, INSITUM, Brazil
Felipe Ferraz
Operations Manager, INSITUM, Brazil
UX Researcher, Facebook, United States

Presentation: Methodological inspiration

17:10 - 17:25
17:10 17:25

Discussion
room2 Technovate

Break-out session:Research Makeovers
16:05 - 16:10
16:05 16:10

Introduction
Graeme Lawrence [Join the Dots I InSites Consulting]
room2 Incubator

room2 Incubator

Graeme Lawrence
Session chair Senior Global Account Partner, Join the Dots I InSites Consulting, United Kingdom (GB)
16:10 - 16:35
16:10 16:35

Conversational Research
Will chat bots make research more human?Annelies Verhaeghe [InSites Consulting]; Carine Gouillou [Nomad Foods]; Patricia van der Hart [Join the Dots I InSites Consulting]
room2 Incubator

room2 Incubator

We need to give a face to research, make it more human... Enter conversational research. Thanks to the rise of bots, research can be cheaper, faster and better. We went on a journey with Nomads Foods and found how bots allow us to humanise research.

Annelies Verhaeghe
Managing Partner, InSites Consulting, Belgium
Carine Gouillou
Lead Insight Manager Veg & Meals - Central Team Innovation, Nomad Foods, United Kingdom (GB)
Patricia van der Hart
Research Manager, Join the Dots I InSites Consulting, United Kingdom (GB)

Presentation: Methodological innovation

16:35 - 16:55
16:35 16:55

BUSINESS PRESENTATION | Never Miss a Trend Again by Adopting an AI-Led Approach
Richard Maryniak [Black Swan Data]
room2 Incubator

room2 Incubator

In an increasingly complex marketplace where consumer demand is shifting and fragmenting it's critical that brands leverage a new approach to detect and action consumer trends. By combining AI with social data we can now surface emerging trends earlier and predict their future growth with certainty. Find out how companies like PepsiCo, Danone and McDonald's are using this capability to transform their innovation strategy from an insight to foresight-led approach.

Richard Maryniak
Chief Insight & Innovation Officer, Black Swan Data, United Kingdom (GB)

Sponsored presentation

16:55 - 17:20
16:55 17:20

The Real Why and the Hidden Who
Fixing the weak links in how we measure personality to make better use of behavioral science in marketingChristopher Graves [Ogilvy Consulting]; Jon Puleston [Kantar]
room2 Incubator

room2 Incubator

Nominee Nominated for the ESOMAR Congress Best Paper Award

A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.

Christopher Graves
President & Founder, Ogilvy Consulting, United States
Jon Puleston
VP Innovation, Kantar, United Kingdom (GB)

Presentation: Methodological innovation

Break-out session:Brand Stories - Consumers At The Heart
16:05 - 16:10
16:05 16:10

Introduction
Grace Yu [ANZ Bank]
room2 Amplifier

room2 Amplifier

Grace Yu
Session chair Senior Marketing Leader - Research & Insight, ANZ Bank, Australia
16:10 - 16:30
16:10 16:30

Giving Control of Your History to Participants
Spontaneity driven experience to transform facts into a meaningful and vivid storyÁngeles Rodríguez [De La Riva Group]; Elisa Romo [AB Inbev]
room2 Amplifier

room2 Amplifier

Facts are nothing without stories. Instead of a traditional qualitative campaign pre test where participants evaluate stimuli, we created a museum with Corona's (AB inBev) history and focused on how consumers re-built it into stories.

Ángeles Rodríguez
Innovation Manager, De La Riva Group, Mexico
Elisa Romo
Insights Director - Middle Americas Zone, AB Inbev, Mexico

Presentation: Case study

16:30 - 16:50
16:30 16:50

Take Me Home, Country Roads!
How ‘Brand Citizenship’ and not just ‘Brand Purpose’ (or John Denver) could anchor the MillennialArindam Mohanty [Kantar]
room2 Amplifier

room2 Amplifier

Arindam Mohanty
Research Manager, Kantar, United Arab Emirates

Presentation: Case study

16:50 - 17:10
16:50 17:10

Creating Brand and Business Transformation
Awakening a sleeping giantEmiliana Vidali [Diageo]; Sally Smallman [Diageo]
room2 Amplifier

room2 Amplifier

Emiliana Vidali
Global Consumer Planner, Diageo, Netherlands
Global Consumer Planner, Diageo, Netherlands

Presentation: Case study

17:10 - 17:20
17:10 17:20

Discussion
room2 Amplifier

17:25 - 18:00
17:25 18:00

KEYNOTE | Finding Your Feet
Claire Lomas MBE [British campaigner, fundraiser and former event rider]
room2 Technovate

room2 Technovate

“Whether you believe you can or whether you believe you can’t – you are right.”

Claire Lomas was working as a Chiropractor and had reached the highest level in the sport of eventing when a freak riding accident left her paralysed from the chest down.

In 2012 Claire became headline news worldwide. She walked the 32nd Virgin London Marathon in a pioneering robotic suit. It took a gruelling 17 days and raised £210k for Spinal Research. She became the first owner of a robotic suit and used it when she had the honour of lighting the Paralympic cauldron in Trafalgar Square. Claire says “Whether you believe you can or whether you believe you can’t – you are right”.

This is her story.

Claire Lomas MBE
Keynote speaker British campaigner, fundraiser and former event rider

Keynote

18:00 - 18:10
18:00 18:10

Short break

18:10 - 19:00
18:10 19:00

ESOMAR Annual General Meeting (AGM)
For (corporate & individual) members only!
room2 Technovate

19:00 - 19:30
19:00 19:30

Networking drinks
room2 Expo

Break-out session:New Data News - You Heard It Here First
09:00 - 09:05
09:00 09:05

Introduction
Lynn Potts [GfK]
room2 Technovate

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Lynn Potts
Session chair Senior Vice President, GfK, United States
09:05 - 09:25
09:05 09:25

The Time Traveller's Guide to Consumer Insights
How to foretell your consumer's destiny accurately with big & small dataAdrian Terron [Tata Group]
room2 Technovate

room2 Technovate

Doctor When will see you now. The time traveler’s guide to consumer insights: How to foretell your consumer’s destiny accurately with big & small data.

Adrian Terron
Head - Customer Centricity, Tata Group, India

Presentation: Business challenge

09:25 - 09:45
09:25 09:45

Experience Crash Test
A key methodology to transform the future of healthcareChristophe Rebours [InProcess]; Nicolas Pochart [GSK Consumer Healthcare]
room2 Technovate

room2 Technovate

Healthcare industry is now driven by health tech! What is in the earth of future technology in terms of suitable human experience? That is where XCT Experience Crash Test methodology is answering to oriented our future.

Christophe Rebours
CEO, InProcess, France
Nicolas Pochart
Director Consumer Innovation & Sensory Sciences, GSK Consumer Healthcare, Switzerland

Presentation: Methodological innovation

09:45 - 10:05
09:45 10:05

Can Social Listening Replace Surveys?
Using AI to synthesize INTEL's brand-tracking results with social listening dataChristiane Reimann [Intel Corporation]; Frank Buckler [Success Drivers]
room2 Technovate

room2 Technovate

C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of social listening data? Intel took it to the test.

Christiane Reimann
Insights and Analytics Professional, Intel Corporation, United States
Frank Buckler
Founder & CEO, Success Drivers, Germany

Presentation: Case study

10:05 - 10:25
10:05 10:25

From Social Listening to E-seeing
Using social media to understand the beauty evolution through influencersAlberto Rodríguez Romo [L'Oréal]; Estefanía Yaguez [L'Oréal]
room2 Technovate

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More and more an image is worth more than a thousand words and therefore the industries have to know how to interpret them and get real insights from them.

Alberto Rodríguez Romo
CMI Manager, L'Oréal, Spain
Estefanía Yaguez
Chief Consumer &Market Intelligence Officer, L'Oréal, Spain

Presentation: Methodological innovation

10:25 - 10:40
10:25 10:40

Discussion
room2 Technovate

Break-out session:Ambassadors Of Change - Round 2
09:00 - 09:05
09:00 09:05

Introduction
Karolina Tutaj [Booking.com]
room2 Incubator

room2 Incubator

Karolina Tutaj
Session chair Director of Insights, Booking.com, Netherlands
09:05 - 09:30
09:05 09:30

The State of Global Research
Ray Poynter [The Future Place]
room2 Incubator

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Join Ray as he shares some of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are. The GMR is the most complete report available on the state of global research and Ray will energetically extract they key points that you need to be aware of. You will leave the session better able to plan what next for your business and your career.

Ray Poynter
Managing Director, The Future Place, United Kingdom (GB)

Announcement

09:30 - 09:50
09:30 09:50

BUSINESS PRESENTATION | Speed Dating Your Ideas
Asha Ganesan Sen [Brandscapes Worldwide]; Namita Mediratta [Unilever]
room2 Incubator

room2 Incubator

Asha Ganesan Sen
Consulting Partner, Brandscapes Worldwide, India
Namita Mediratta
Global CMI Director - Content, Unilever, United Kingdom (GB)

Sponsored presentation

09:50 - 10:15
09:50 10:15

Global Insights Transformation the High-Tech Way
Elizabeth P. Morgan [Market Logic]; Robert Adams [VISA]
room2 Incubator

room2 Incubator

A cultural shift from 'knowledge is power' to 'sharing is caring'.

Elizabeth P. Morgan
Co-Founder & CMO, Market Logic, Germany
Robert Adams
VP - Head of Global Consumer Insights, VISA, United States

Presentation: Business challenge

Break-out session:The Public Superheroes
09:00 - 09:05
09:00 09:05

Introduction
Nijat Mammadbayli [SKIM]
room2 Amplifier

room2 Amplifier

Nijat Mammadbayli
Session chair 2019/2020 ESOMAR Council Member / Senior Analyst, SKIM, United Kingdom (GB)
09:05 - 09:25
09:05 09:25

Social Media and the Disruption of Democracy
The marketer's dilemmaJennifer Roberton [respondi]; Matt Browne [Global Progress]
room2 Amplifier

room2 Amplifier

Is democracy broken? And are Twitter and Facebook to blame? And how are their brands suffering as a consequence?

Jennifer Roberton
Managing Director, respondi, United Kingdom (GB)
Matt Browne
Founder, Global Progress, United States

Presentation: Case study

09:25 - 09:45
09:25 09:45

Choosing Wisely?
Making optimal use of deliberative research techniques to engage the public in live policy debates and deliver impactEmma Grant McColm [Citizens Advice Scotland]; Sara Davidson [Ipsos MORI]
room2 Amplifier

room2 Amplifier

Emma Grant McColm
Energy Policy Team Manager, Citizens Advice Scotland, United Kingdom (GB)
Sara Davidson
Research Director, Ipsos MORI, United Kingdom (GB)

Presentation: Methodological innovation

09:45 - 10:05
09:45 10:05

Social Insights for Making Sensitive Connections
How Macmillan is helping people who’ve just been told they have cancerJeremy Hollow [Listen & Learn Research]; Peter Gerry [Macmillan Cancer Support]
room2 Amplifier

room2 Amplifier

This work changed the way Macmillan presents itself to the world. It's helped secure investment and focus for its online community. While helping set their SEO strategy and shaping their Digital Transformation Programme.

Jeremy Hollow
Founder & MD, Listen & Learn Research, United Kingdom (GB)
Peter Gerry
Senior Customer Insight Analyst, Macmillan Cancer Support, United Kingdom (GB)

Presentation: Case study

10:05 - 10:20
10:05 10:20

Discussion
room2 Amplifier

10:20 - 10:40
10:20 10:40

BUSINESS PRESENTATION | Making Your Organization 20x More Insightful (Without Adding Headcount)
Rory McDonnell [Bord Bia]
room2 Amplifier

room2 Amplifier

Rory McDonnell
Head of Strategic Insight & Planning, Bord Bia, Ireland

Sponsored presentation

10:40 - 11:20
10:40 11:20

Networking break

10:45 - 11:00
10:45 11:00

How to Be Agile with Purpose
Derek McInnes [Incite]; Patricia Dominguez [Incite]
room2 Black Box

room2 Black Box

Agile is transforming the way organisations work, but it risks being poorly understood, and poorly applied. At its worst it means getting to the wrong answers more quickly than ever before. To create impact, Agile ways of working need to be deployed with clarity of purpose. At this interactive session we will share a tool for doing just that and give people a chance to try it out for themselves.

Derek McInnes
Director, Incite, United Kingdom (GB)
Patricia Dominguez
Associate Consultant, Incite, United Kingdom (GB)

Interactive session

11:00 - 11:15
11:00 11:15

Consumer Transaction Data: Traditional Providers Are Not the Only Place You Should Be Looking for Insights 
room2 Black Box

room2 Black Box

Money Dashboard is the market leading budgeting app in the UK. It provides tools for consumers to better manage their money and achieve their goals, and harnesses new and exciting Open Banking infrastructure to allow consumers to aggregate all of their accounts in one place. The service to consumers is free to consumers, as Money Dashboard generates revenue from granular insights into consumer behaviour.  Our users are not only receiving the service for free, they are shareholders in the business, allowing them to directly benefit in the value creation of their data.

Raonull Mackinnon, Money Dashboard, UK

11:20 - 11:55
11:20 11:55

Young ESOMAR Society (YES!) Award Winners
room2 Technovate

11:55 - 12:35
11:55 12:35

KEYNOTE | Living with Disruption
Dame Stephanie Shirley CH
room2 Technovate

room2 Technovate

I'd no experience in running an organisation. No-one had told me what one couldn't do in business, so I went ahead and did it. I began a tiny, dining-table-sized company that eventually employed 8,500 staff. It was an early software company that - after 45 years ‒ was valued at nearly $3bn when it became part of a French Group.

In 1962 no-one expected much from women in work because all expectations were then about home and family responsibilities. I couldn't accept that and so challenged the conventions of the time, to the extent of changing my name from Stephanie to Steve. When I signed a business letter with that double feminine "Stephanie Shirley", it went unanswered. The same letter from "Steve Shirley" got a response, and I was through the door before anyone realised that "he" was a "she".

Dame Stephanie Shirley CH
Keynote speaker United Kingdom (GB)

Keynote

12:35 - 13:50
12:35 13:50

Lunch and WIRe Luncheon

Expo
General lunch
Lomond Suite (level 0)
Parallel lunch: WIRe Luncheon by Women in Research (WIRe)
Join WIRe on September 10th in the Lomond Suite (Level 0 of EICC) for an exclusive networking luncheon event where WIRe will announce the winners of their second annual “Best Places to Work” awards! Space for this event is limited — register now to ensure your spot and be sure to join the waitlist should we fill up!
12:40 - 13:00
12:40 13:00

The New MR Tech Stack
How the MR ecosystem is shifting through new technology and methodologyTom Higgins [Voxpopme]
room2 Black Box

room2 Black Box

Researchers today are under more pressure than ever to deliver fast, agile insights in a world where consumer opinions are increasingly more difficult to capture. For several years, we’ve seen new technologies emerge in the space, offering deeper feedback and increased efficiencies. Many of these new technologies can work together seamlessly, creating an MR Tech Stack that every researcher needs in order to adapt to the changes in consumer behavior and the need for marketing and brand agility. In this presentation, we’ll explore the new MR tech stack, the importance of adopting these new methodologies and tech, and best practices to consider when making the transition from a traditional research program to the new research ecosystem.

We’ll highlight:

  • Key technology trends driving changes for all parts of the enterprise
  • Shifts in recruitment and engagement methods
  • New technologies for capturing agile feedback
  • Consolidating data sources for more insight and increased efficiencies
Tom Higgins
Marketing Communications Manager, Voxpopme, United Kingdom (GB)
13:00 - 13:15
13:00 13:15

How Inclusive is Your Customer Experience?
room2 Black Box

room2 Black Box

We all know that we should have inclusive customer service, where everyone gets the best levels of experience regardless of who we are.As the conversation about diversity and inclusivity expands and evolves, we're seeing that the experience disabled customers get relies on the level of skills and awareness of the first staff member they come in contact with. Poor experiences create high levels of anxiety for these customers, greatly reducing the likelihood of them returning. In the presentation, we'll be looking at the key issues and how through technology we can remove this anxiety and help increase the delivery of inclusive customer service with the Welcome App.

Gavin Neate, Neatbox, UK

13:15 - 13:35
13:15 13:35

Discover the Fintech Community of Scotland
Stephen Ingledew [FinTech Scotland]
room2 Black Box

room2 Black Box

Stephen Ingledew
Chief Executive, FinTech Scotland, United Kingdom (GB)
13:35 - 13:50
13:35 13:50

Are You More Than Your Personal Data?
Bianca Marcu [ESOMAR]
room2 Black Box

room2 Black Box

As data increasingly drives the way we live, what we consume and have access to, join us for a session looking at the more personal and societal impacts. We’re looking forward to an engaging discussion about the privacy revolution, but not from a privacy law perspective… we’ll be talking about the potentials of profiting from our own personal data, our role in the data economy aside from mere data-producing machines (see: The Matrix), and my proposal for a fairer, more coordinated approach: The World Data Organisation.

Bianca Marcu
Sr. Advocacy & Standards Programme Coordinator, ESOMAR, Netherlands
Break-out session:The Media Briefing Room
13:50 - 13:55
13:50 13:55

Introduction
Nijat Mammadbayli [SKIM]
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room2 Technovate

Nijat Mammadbayli
Session chair 2019/2020 ESOMAR Council Member / Senior Analyst, SKIM, United Kingdom (GB)
13:55 - 14:15
13:55 14:15

From Glass Half Full to Glass Overflowing
Understanding the total ROI from advertisingBernard Brenner [Microsoft Corporation]; Robert Graves [Microsoft Corporation]
room2 Technovate

room2 Technovate

Convince your chief financial officer that a dollar spent on advertising generates more than a dollar worth of return!

Bernard Brenner
Senior Director, Microsoft Corporation, United States
Robert Graves
Director - Advanced Analytics, Microsoft Corporation, United States

Presentation: Business challenge

14:15 - 14:35
14:15 14:35

Boosting Fan Engagement
Combining Biometrics and Machine Learning to monitor and boost fan engagement to sport broadcastsNuno Miranda [Eleven Sports]; Pedro Almeida [MindProber]
room2 Technovate

room2 Technovate

MindProber and Eleven Sports use the first automated biometric media testing platform to offer a new currency of fan engagement to sports, directly measured from fans hearts.

Head of Marketing and Communication, Eleven Sports, Portugal
Pedro Almeida
CEO, MindProber, Portugal

Presentation: Case study

14:35 - 14:55
14:35 14:55

New Ways of Measuring Success
Tracking the reach and engagement of a TV Talent Show through audio passive measurementIgnacio de la Iglesia [The Cocktail Analysis]; Ignacio Gómez [RTVE]; Pablo Pérez [Google]
room2 Technovate

room2 Technovate

For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use of audiomatching technology.

Ignacio de la Iglesia
Quantitative Team Lead, The Cocktail Analysis, Spain
Ignacio Gómez
RTVE Digital & Research Director, RTVE, Spain
Pablo Pérez
Head Of Market Insights Spain And Portugal, Google, Spain

Presentation: Methodological innovation

14:55 - 15:15
14:55 15:15

Long-Term Tragedy vs Short-Term Response
The marketer's dilemmaSam Munderere [SURF Survivors Fund]; Will Goodhand [System1 Research]
room2 Technovate

room2 Technovate

Sam Munderere
Chief Executive, SURF Survivors Fund, Rwanda
Will Goodhand
Commercial Director, System1 Research, United Kingdom (GB)

Presentation: Case study

15:15 - 15:30
15:15 15:30

Discussion
room2 Technovate

Break-out session:Research Makeover Masterclass: Digital Transformation
13:50 - 13:55
13:50 13:55

Introduction
Graeme Lawrence [Join the Dots I InSites Consulting]
room2 Incubator

room2 Incubator

Graeme Lawrence
Session chair Senior Global Account Partner, Join the Dots I InSites Consulting, United Kingdom (GB)
13:55 - 14:45
13:55 14:45

Navigating the Digital Transformation Journey
Researchers and machines working together to drive companies forwardPatricio Pagani [The Black Puma Ai]; Vanina Martinez [University of Buenos Aires]
room2 Incubator

room2 Incubator

Digital transformation journeys are misleading. Simple digital customer connections are easy... think chatbots! However, enabling mass personalization requires humans and machines to learn to collaborate. Is our industry ready to lead this challenge?

Patricio Pagani
Founder and Lead Puma, The Black Puma Ai, Argentina
Vanina Martinez
Artificial Intelligence Professor, University of Buenos Aires, Argentina

Interactive session

14:45 - 15:30
14:45 15:30

Let's Discuss Data Science
Kristin Luck [ESOMAR Vice President]
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room2 Incubator

Share your views on how you believe the Market Research community can strengthen the connection with Data Scientists.

Kristin Luck
Moderator ESOMAR Vice President

Interactive session

Break-out session:ESOMAR FOUNDATION | Making a Difference to Not-For-Profits
13:50 - 14:00
13:50 14:00

Introduction
John Kearon [ESOMAR Foundation President]
room2 Amplifier

room2 Amplifier

John Kearon
Session chair ESOMAR Foundation President
14:00 - 14:15
14:00 14:15

MAKING A DIFFERENCE - GOOD HEALTH AND WELL-BEING | Towards An Open-defecation-free, Clean India
AV Surya [Kantar]; Saptarshi Guha [Kantar]
room2 Amplifier

room2 Amplifier

Swachh Bharat Mission (SBM) Grameen, Govt of India

AV Surya
CEO, Kantar, India
Saptarshi Guha
Associate Director Of Development, Kantar, India
14:15 - 14:20
14:15 14:20

Q&A
room2 Amplifier

14:20 - 14:35
14:20 14:35

MAKING A DIFFERENCE - PEACE, JUSTICE AND STRONG INSTITUTIONS | Social Media First: Leveraging Digital Platforms to Strengthen the Political Participation of Nigerian Youth
Anu Mohammed [BBC Media Action]; Chibuike Utaka [BBC Media Action]
room2 Amplifier

room2 Amplifier

Anu Mohammed
Head of Research & Learning, BBC Media Action, Nigeria
Chibuike Utaka
Senior Producer, BBC Media Action, Nigeria
14:35 - 14:40
14:35 14:40

Q&A
room2 Amplifier

14:40 - 14:55
14:40 14:55

MAKING A DIFFERENCE - GENDER EQUALITY | Breaking the Silence: Uncovering the Truth About Gender-Based Violence In Mongolia
Nastasha Francesca Jimenez [UNFPA]
room2 Amplifier

room2 Amplifier

United Nations Population Fund

Nastasha Francesca Jimenez
UNFPA, Mongolia
14:55 - 15:00
14:55 15:00

Q&A
room2 Amplifier

15:00 - 15:15
15:00 15:15

MAKING A DIFFERENCE - QUALITY EDUCATION | Study of Young People with Dyslexia
Challenges and needs in the Danish education systemChristian Vestergaard Sloth [EPINION]
room2 Amplifier

room2 Amplifier

Egmont Foundation

Christian Vestergaard Sloth
Director, Head of Education and Science, EPINION, Denmark
15:15 - 15:20
15:15 15:20

Q&A
room2 Amplifier

15:20 - 15:30
15:20 15:30

Session wrap-up and ESOMAR Foundation award ceremony
John Kearon [ESOMAR Foundation President]
room2 Amplifier

room2 Amplifier

John Kearon
Session chair ESOMAR Foundation President
15:30 - 16:00
15:30 16:00

Networking break

15:35 - 15:55
15:35 15:55

Imitation is Not the Highest Form of Flattery
Fighting back against fakesRachel Jones [SnapDragon Monitoring]
room2 Black Box

room2 Black Box

Rachel is going to tell the story of inventing a baby product at the kitchen table, growing it into a bustling small business with a team of five and exporting to 40 countries, then having a counterfeit seized at the UK Border ….‘With a baby product you cannot take risks’ she says. ‘Fakes need to be stopped.’ So, within two days of the fakes being seized, Rachel hired two local Chinese students from the University of Edinburgh Business School and set about fighting back. She invited herself to Alibaba, learnt the ropes, voluntarily helped numerous small businesses suffering similar fates and eventually set up SnapDragon Monitoring, to help SMEs all around the world fight fakes online – enabling them to survive and prosper. Now a team of 30, in Edinburgh, with 14 nationalities within the team, SnapDragon Monitoring work with SMEs and household names – identifying and removing copies and counterfeits with efficiency and passion.

Rachel Jones, SnapDragon Monitoring, UK

Rachel Jones
Head Dragon, SnapDragon Monitoring, United Kingdom (GB)
16:00 - 16:40
16:00 16:40

THE INVESTOR DEBATE | Key Drivers of Investment and M&A Activity in Market Research
Kristin Luck [Managing Partner, ScaleHouse / Managing Director, Oberon Securities, USA]; Kristof De Wulf [InSites Consulting]; Lisa R. Courtade [Merck & Co]; Sima Vasa [Oberon Securities]; Sören Haefcke [Bain Capital Europe]
room2 Technovate

room2 Technovate

SAP, the German software unicorn, stunned the market research and financial markets in 2018 by acquiring Qualtrics for $8 billion in cash. No earnouts, no deferred compensation, no stock. Cash. Tableau was recently acquired by Salesforce for nearly $17B and Bain Capital has entered into an agreement to buy 60% of Kantar from WPP. 

Without a doubt, the competitive environment of the market research industry is changing rapidly and broadening from an old paradigm of traditional research to a new one that converges with both business intelligence and data analytics providers.

With advertising spend continuing to increase (projected to reach $280B by 2021 in the US alone), data driven insights across multiple paradigms (customer, business and third party data) is of increasing importance….and of increasing interest to investors.

This panel discussion of leaders actively driving M&A activity in the marketing insights and technology vertical will discuss the key industry trends that are driving investments and acquisitions, illuminate the key differentiators driving high valuations, as well as the impact acquisitions ultimately have on research buyers.

Kristin Luck
Moderator Managing Partner, ScaleHouse / Managing Director, Oberon Securities, USA
Kristof De Wulf
Panelist Co-Founder/CEO, InSites Consulting, Belgium
Lisa R. Courtade
Panelist Executive Director of Global Customer Insights, Merck & Co, United States
Sima Vasa
Panelist Senior Advisor, Oberon Securities, United States
Sören Haefcke
Panelist Vice President, Bain Capital Europe, United Kingdom (GB)
ESOMAR Research Effectiveness Award 2019
16:40 - 16:55
16:40 16:55

Introduction
Joaquim Bretcha [ESOMAR President]
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Joaquim Bretcha
Session chair ESOMAR President
16:55 - 17:10
16:55 17:10

FINALIST | Journey of a Modernized Diary
Richa Bhalotia [ITC Limited Foods Division]
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room2 Technovate

Richa Bhalotia
Consumer Insights Manager, ITC Limited Foods Division, India
17:10 - 17:25
17:10 17:25

FINALIST | Half the Money I Spend on Advertising is Wasted
Now I know which halfAlberto Fernandez [Lewers Research]; Melissa Pellegrini [Coles]
room2 Technovate

room2 Technovate

Alberto Fernandez
Managing Director, Lewers Research, Australia
Melissa Pellegrini
Senior Marketing Strategy Manager, Coles, Australia
17:25 - 17:40
17:25 17:40

FINALIST | Project Affluent
Alexander Holmes [Northstar Research]; Thomas Gwin [BBH]
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room2 Technovate

Alexander Holmes
Research Director, Northstar Research, United Kingdom (GB)
Thomas Gwin
Data Strategy Director, BBH, United Kingdom (GB)
17:40 - 17:50
17:40 17:50

Award Ceremony
room2 Technovate

17:50 - 18:00
17:50 18:00

Session wrap-up
room2 Technovate

20:00 - 00:30
20:00 00:30

ESOMAR Party: A Night At The Museum
Everything comes to life at night!
room2 National Museum of Scotland

room2 National Museum of Scotland

ESOMAR is excited to host THE annual party of the year at the incredibly beautiful National Museum of Scotland in Edinburgh - inviting you to an unforgettable night, starting with some pre-drinks offered by Dynata, a food tour around the world, music, dance and…. a lot of surprises!
And also, Kantar offers party goers the chance to get a guided tour through the museum! Places are limited, so learn more at their stand!

Please wear your badge – this will give you entrance to the party!

Transport:
Buses to the venue will be arranged leaving the EICC, starting 19:30. Please follow the ESOMAR team for direction or questions.

Dress code:
As you wish, but a Scottish or pop-art twist is more than welcome.

Address:
Chambers Street, Edinburgh, EH1 1JF

Museum tour: A History of Scotland in 5 Objects (30mins)
From the world-famous to the curious, explore the objects that helped shaped Scotland - and the world. This is the perfect introduction to our country's past.
The tours will take guests across 5 levels of the Museum of Scotland, so whilst seeing the 5 key objects which have shaped Scotland's history you will also have a chance to see other objects/display as well.

National Museum of Scotland
 
National Museum of Scotland
 
National Museum of Scotland
Break-out session:Customer Immersion - The Experience Revolution
09:30 - 09:40
09:30 09:40

Introduction
Grace Yu [ANZ Bank]
room2 Technovate

room2 Technovate

Grace Yu
Session chair Senior Marketing Leader - Research & Insight, ANZ Bank, Australia
09:40 - 10:00
09:40 10:00

Standing Out From the Crowd
A global study to define the perfect music festivalChristian Kurz [Viacom]
room2 Technovate

room2 Technovate

Looking beyond the hype and headlines to understand what consumers truly value about the music festival experience.

Christian Kurz
Senior Vice President, Global Consumer Insights, Viacom, United States

Presentation: Business challenge

10:00 - 10:20
10:00 10:20

Using Technology to Drive Commercial Opportunities at F1 Races
Matt Roberts [Formula 1]
room2 Technovate

room2 Technovate

Insight from sensor technology used by F1 at 9 races in 2018 has significantly changed the way of thinking around how to maximise fan engagement and commercial opportunities at F1 races, and has led to improved attendance numbers and fan satisfaction.

Matt Roberts
Global Research Director, Formula 1, United Kingdom (GB)

Presentation: Business challenge

10:20 - 10:40
10:20 10:40

Redefining Digital Excellence
The story of how consumers’ need for happiness can provide the bedrock for primary researchJon Beaumont [Join the Dots I InSites Consulting]; Nick King [Auto Trader Group]
room2 Technovate

room2 Technovate

Nominee Nominated for the ESOMAR Congress Best Paper Award

Revealed! The five consumer needs that are vital for digital retail success!

Jon Beaumont
Business Development Director, Join the Dots I InSites Consulting, United Kingdom (GB)
Nick King
Insight Director, Auto Trader Group, United Kingdom (GB)

Presentation: Case study

10:40 - 10:55
10:40 10:55

Discussion
room2 Technovate

Break-out session:Learning Zone - Masterclasses
09:30 - 10:20
09:30 10:20

MASTERCLASS | Driver Analysis as a Gateway to Advanced Analytics
By MRII & University of GeorgiaJeffrey Henning [Market Research Institute International]
room2 Incubator

room2 Incubator

This interactive how-to session will start with a simple example of how to do a basic driver analysis and will then introduce advanced analytics that can make it more powerful. This Principles Express Live session is derived from the University of Georgia course, Advanced Analytic Techniques.

Jeffrey Henning
Masterclass leader Executive Director, Market Research Institute International, United States

Masterclass

10.20 - 11:10
10.20 11:10

MASTERCLASS | Communicating Research Results
By MRII & University of GeorgiaJeffrey Henning [Market Research Institute International]
room2 Incubator

room2 Incubator

Shows you how to turn market research findings into actionable recommendations. Learn how to translate your findings from market research studies of all kinds into reports and presentations that grab your audience's attention, address the business decision your client needs to make, and offer sound and useful recommendations.

Jeffrey Henning
Masterclass leader Executive Director, Market Research Institute International, United States

Masterclass

10:55 - 11:10
10:55 11:10

Well-Being and Good Moods
Attitudes and habits across the worldVilma Scarpino [WIN]
room2 Technovate

room2 Technovate

Vilma Scarpino
Managing Director, Shareholder & Board of Directors Member, WIN, Italy

Presentation: Thought leadership

11:10 - 11:40
11:10 11:40

Networking break

11:40 - 12:25
11:40 12:25

Client Chat Show
A take on how insight functions deal with a changing business environmentNiels Schillewaert [PhD, InSites Consulting, ESOMAR President Ex-Officio]; Begonia Fafian [The Coca-Cola Company]; Fenny Léautier [Philips International]; Joseph Chen [Mondelēz International]
room2 Technovate

room2 Technovate

Customer insight is the number 1 capability for the C-suite, yet the perceived need for market research diminishes. Based on group discussions extra interviews with end-clients, we highlight the challenges CMI departments face and how they cope.

Niels Schillewaert
Moderator PhD, InSites Consulting, ESOMAR President Ex-Officio
Begonia Fafian
Participant Western Europe Knowledge & Insights Director, The Coca-Cola Company, United Kingdom (GB)
Fenny Léautier
Participant Sr. Director Strategic Marketing & Consumer Insights - Personal Care, Philips International, Netherlands
Joseph Chen
Participant Insights Lead - Chocolate, Mondelēz International, Canada
12:25 - 12:45
12:25 12:45

The Privacy Paradox - Update
Andre Schuenemann [HERE Technologies]; Finn Raben [ESOMAR Director General]
room2 Technovate

room2 Technovate

Last year at Congress, HERE Technologies and BuzzBack presented a transformative look at consumer perceptions of data privacy and collection. This year, HERE Technologies and Buzzback, in partnership with ESOMAR and Cint, revisit the topic with a new global study across 12 markets that demonstrates, for brands, poor ethical and transparent data collection has a far reaching impact on the bottom line.

Andre Schuenemann
Global Market Research Manager, HERE Technologies, Germany
Finn Raben
ESOMAR Director General
12:45 - 13:30
12:45 13:30

KEYNOTE
Oobah Butler [Award-winning filmmaker and Writer]
room2 Technovate

room2 Technovate

What's the secret to creating fun content that spreads across the internet like wildfire? Oobah Butler of VICE deconstructs what makes a story go viral. Using examples like his own work with The Shed and the other two films he made in 2018, which were viewed by 160m people, we'll learn how he developed compelling narratives with the perfect balance of irreverence and insight to make an impact in the internet era.

Oobah Butler
Keynote speaker Award-winning filmmaker and Writer

Keynote

13:30 - 13:45
13:30 13:45

Closing & Awards
Reed Cundiff [Kantar]; Finn Raben [ESOMAR Director General]; Joaquim Bretcha [ESOMAR President]
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room2 Technovate

  • ESOMAR Congress 2019 Best Paper Award
  • ESOMAR Best Paper of the Year Award 2018/2019
  • ESOMAR Representative Awards 2019
Reed Cundiff
Programme Committee Chair CEO - North America, Kantar, United States
Finn Raben
ESOMAR Director General
Joaquim Bretcha
ESOMAR President
13:45 - 14:15
13:45 14:15

Farewell drinks
room2 Expo