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Programme

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13:00 - 19:00
13:00 19:00

Registration
room2 Registration desk

15:30 - 16:00
15:30 16:00

[CANCELLED] Complimentary* Masterclass by MRII: Answering Business Questions with Secondary Data
Jeffrey Henning [Market Research Institute International]
en

NOTE: THIS SESSION HAS BEEN CANCELLED!
Due to unforseen circumstances, this session has been cancelled - our apologies. Feel free to join the next complimentary training session.

Optimize your use of secondary data, a critical source of insights that can transform your marketing strategy. Brought to you by a collaboration of the University of Georgia, and Market Research Institute International (MRII). In just 30 minutes, you’ll learn: 

  • Quick introduction to the value of secondary data
  • Mini-case studies that illustrate how secondary data can answer key business questions
  • Key secondary-data sources and types you can effectively leverage

* Full delegates can sign up for this complimentary session as they register for the conference. Note that space is limited and places for this complimentary session are given on a first come, first served basis.

Jeffrey Henning
Masterclass leader Executive Director, Market Research Institute International, United States
16:30 - 17:00
16:30 17:00

SPONSORED Training Session by Toluna: How to Shorten the NPD Cycle with an Agile Consumer Insights Solution
en room2 Jardins B

room2 Jardins B

Unlocking the value of actionable insights gained with agile research.

When it comes to gain insights, companies often think that they are trapped within the borders of the iron triangle that they can't get high-quality, fast and affordable results but can choose only two of the three. New agile research options allow companies to break through the constraints of the iron triangle and prioritize fast, high-quality, affordable consumer insights in order to shorten the NPD cycle.

Toluna - leader in innovation - has invested heavily in R&D to digitalize market research. We automated recurrent tasks and improved QuickSurveys user's experience to allow researchers to interact in real-time with the company’s target audience.

During this session attendees will learn how agile research empowers success:

  • Reduces time-to-market: Agile can fit into a shorter time to market
  • Strengthen the product lifecycle: Extracting value along the way
  • Supports 'fast-fail' decision-making: Quick, yet informed decisions
  • Drives market disruption and success: Deeper answers to new questions

Training

17:30 - 19:00
17:30 19:00

Let’s CLlCK! (Clients Learning & Inspiring Clients with Knowledge)
room2 Jardins B

room2 Jardins B

A meet-up for research buyers (only) to network and share best practice in an informal private setting.

Interactive session

19:00 - 20:00
19:00 20:00

Welcome reception
room2 Expo lounge

Opening & Welcome
09:00 - 09:10
09:00 09:10

Opening
Joaquim Bretcha [ESOMAR President]
es

Joaquim Bretcha
ESOMAR President
09:10 - 09:15
09:10 09:15

Welcome
pt

By ABEP and ESOMAR Representative in Brazil

09:15 - 09:20
09:15 09:20

Introduction to the programme and session
Diego Casaravilla [Fine Research]
en+es

Diego Casaravilla
Programme Committee Chair CEO & Founder, Fine Research, Argentina
09:20 - 09:45
09:20 09:45

GUESTS | TV Real-Time Engagement!
Leveraging existing technology to optimize marketing outcomes in LATAMDaniela Novick [Fox Network Group]; Felix Oberholzer [Harvard Business School]
es

Daniela Novick
Guest speaker Research Vice President, Fox Network Group, United States
Felix Oberholzer
Guest speaker Professor of Business Administration - Strategy Unit, Harvard Business School, United States

Guest speaker presentation

Main Frame, Main Context(firestarters)
09:45 - 10:05
09:45 10:05

The Challenge of a Global Brand in Unstable Times
How to preserve the essence of Coca-Cola empathizing with the consumer’s context in Latin AmericaCarolina Andrea Porcari [Moiguer Compañía de Negocios]; Rosaline Hester [The Coca-Cola Company]; Sabrina Scolnic [The Coca-Cola Company]
es

Carolina Andrea Porcari
Sociologist, Moiguer Compañía de Negocios, Argentina
Rosaline Hester
Business Decision Support Director - South Latin Business Unit, The Coca-Cola Company, Argentina
Sabrina Scolnic
Research Project Manager, The Coca-Cola Company, Argentina
10:05 - 10:25
10:05 10:25

The Road to Happiness
Rebuilding brand reputation, how Oi bounced back!Celia Nishio [System1 Research]; Juliana Romano [Oi]
pt

Celia Nishio
Senior Vice President, System1 Research, Brazil
Juliana Romano
Consumer Insights Manager, Oi, Brazil
10:25 - 10:35
10:25 10:35

Q&A

10:35 - 10:40
10:35 10:40

YES! It's Pitch Time!
Supported by THREE GroupAlexandre Laybauer [e21]; Camila Borja [Itaú Unibanco]; Moises Arizpe [Kantar]; Nicolas de Arriba [W3haus]

Hear BIG ideas, shared in only 60 seconds, from this year’s Young ESOMAR Society (YES!) Award finalists. There can only be one winner, so don't forget to vote!

Atomic Research
Camila Borja, Itaú Unibanco, Brazil

Agriculture and the flow of Science
Alexandre Laybauer, e21, Brazil and Nicolas de Arriba, W3haus, Brazil

Humanising Market Research Through AI
Moises Arizpe, Kantar, Mexico

Alexandre Laybauer
Diretor de Planejamento, e21, Brazil
Camila Borja
UX Research Specialist, Itaú Unibanco, Brazil
Moises Arizpe
Data Science Director, Kantar, Mexico
Nicolas de Arriba
Planejador, W3haus, Brazil
10:40 - 11:20
10:40 11:20

Networking time!
Brazilian caffeine-powered break
room2 Expo lounge

Main Consumers, Main Emotional Engagement
11:20 - 11:30
11:20 11:30

Introduction
Patricia Beber [Netquest]
pt

Patricia Beber
Session chair Country Manager, Netquest, Brazil
11:30 - 11:50
11:30 11:50

A Healthier Approach to Research: Prescribing Real-Time Solutions in Healthcare
Closing the dialogue gap between doctors and Pharma CompaniesAna Alvarez [Sanofi]; Marcello Garritano [MESH]
pt

Ana Alvarez
Head of Customer Insights China & Emerging Markets, Sanofi, Brazil
Marcello Garritano
Regional Director - Latin America, MESH, Brazil

Presentation: Case study

11:50 - 12:05
11:50 12:05

Neuroscience Applied
Using neuroscience to optimize communications that generate social impactAline Souza [Nielsen Consumer Neuroscience]
pt

Aline Souza
Neuroscience Manager, Nielsen Consumer Neuroscience, Brazil

Presentation: Methodological capsule

12:05 - 12:25
12:05 12:25

How Facial Coding helps to Optimize Communication
Emotions as strong predictors of communication effectiveness for FMCGCatalina Bonnet [Kantar Millward Brown]; Massimo Sarcina [Alicorp]
es

Catalina Bonnet
Country Manager, Kantar Millward Brown, Peru
Massimo Sarcina
Director Consumer Understanding, Alicorp, Peru

Presentation: Case study

12:25 - 12:40
12:25 12:40

Looking Inside the Digi-Qual ToolBox
Tips and tricks to leverage the digital qualitative revolutionDalila Antonacachi [Fine Research]; Garnette Weber [itracks]
en

Dalila Antonacachi
Senior Project Manager, Fine Research, Argentina
Garnette Weber
Co-Founder, itracks, Canada

Presentation: Methodological capsule

12:40 - 12:55
12:40 12:55

Main Consumers, Main Emotional Engagement
An interactive debate with the speakers of this block

12:55 - 13:00
12:55 13:00

BUSINESS SOLUTIONS DEMO by Toluna
en

13:00 - 14:20
13:00 14:20

Lunch and Client Lunch
Client Lunch hosted by Toluna (for research buyers only)

Lunch Bistrô Tivoli

Clients Lunch Jardins B
An informal lunch for research buyers (only) to network in a private setting.

Main Business, Main Clients(case studies)
14:20 - 14:30
14:20 14:30

Introduction
Gabriela Jacob [Kimberly-Clark]
pt

Gabriela Jacob
Session chair Head of Market Research & Analytics, Kimberly-Clark, Brazil
14:30 - 14:50
14:30 14:50

The Research Game-Changer
Hearing the voice of millions of customersCamila Takahira [Itaú Unibanco]
pt

Camila Takahira
Marketing Analyst, Itaú Unibanco, Brazil

Presentation: Case study

14:50 - 15:10
14:50 15:10

Building a Pet-Friendly Omnichannel Marketplace
Leapfrogging mass retail through design thinkingAdrian Kohan [Gentedemente]; Eduardo Sanpietro [Royal Canin (Mars)]
es

Adrian Kohan
Director, Gentedemente, Argentina
Eduardo Sanpietro
Country Manager, Royal Canin (Mars), Chile

Presentation: Case study

15:10 - 15:30
15:10 15:30

In-Store Shopper Analytics
Understanding hair care preferences through visual attentionBarbara Lecaros [L'Oréal]; Mariana Monge [Neurometrics]
es

Barbara Lecaros
Consumer & Market Insights Manager, L'Oréal, Peru
Mariana Monge
Analytics & Shopper Insights Director, Neurometrics, Peru

Presentation: Case study

15:30 - 15:45
15:30 15:45

Main Business, Main Clients
An interactive debate with the speakers of this block

15:45 - 15:50
15:45 15:50

BUSINESS SOLUTIONS DEMO by Offerwise
pt

15:50 - 16:30
15:50 16:30

Networking time!
Brazilian caffeine-powered break
room2 Expo lounge

Main Bridge, Main Unity
16:30 - 16:35
16:30 16:35

Introduction
Diego Casaravilla [Fine Research]
en+es

Diego Casaravilla
Session chair CEO & Founder, Fine Research, Argentina
16:35 - 16:55
16:35 16:55

Breaking the Walls Between Traditional and Digital Marketing
Challenging how marketing as we know drive brand sales and ROICaio Daier [Facebook]; Rebecca Azevedo [Facebook]
en

Caio Daier
North Cone Marketing Science Partner, Facebook, Mexico
Rebecca Azevedo
Marketing Science Partner, Facebook, Brazil
16:55 - 17:10
16:55 17:10

Building the Future of Friendship Ties
Business and investment relations between Brazil & Arab CountriesAlessandra Frisso [H2R PESQUISAS AVANÇADAS]; Cristiane Nascimento [H2R PESQUISAS AVANÇADAS]; Tamer Mansour [Arab-Brazilian Chamber of Commerce]
pt

Alessandra Frisso
Director, H2R PESQUISAS AVANÇADAS, Brazil
Cristiane Nascimento
Analyst, H2R PESQUISAS AVANÇADAS, Brazil
Tamer Mansour
CEO and General Secretary, Arab-Brazilian Chamber of Commerce, Brazil
17:10 - 17:15
17:10 17:15

Q&A

17:15 - 17:30
17:15 17:30

El Paso de la Habana
An immersion in a daily life of a Cuban musician that loves fashion and consumptionLaura Galecki Andrade [Olha Lá Pesquisa]
pt

Laura Galecki Andrade
Researcher, Olha Lá Pesquisa, Brazil

Presentation: Invited documentary

18:30 - 23:30
18:30 23:30

NETWORKING COCKTAIL hosted by Netquest
Netquest, ESOMAR Platinum LATAM Sponsor and Digital Media Partner 2019
room2 Espaço Jardim Europa

room2 Espaço Jardim Europa

Netquest will be hosting a cocktail party with Brazilian flavor, an exotic evening to be remembered!
Get ready for a night full of surprises that will leave you loving Sao Paulo wishing to stay longer...

Please do not forget to bring your badge!

Party venue: Espaço Jardim Europa
Transportation: 18:30 (from Lobby level)
Cocktail: 19:00

09:00 - 09:15
09:00 09:15

ESOMAR Update
Alain Mizrahi [ESOMAR Council Member]
es

Alain Mizrahi
ESOMAR Council Member

Announcement

09:15 - 09:35
09:15 09:35

WINNER LATINOVATION AWARD 2018 | Advertisement Evaluation: the Case of Volkswagen
Fabricio Alarcón [Centro Nacional de Consultoria CNC]; Pablo Lemoine [Centro Nacional de Consultoria CNC]
es

Fabricio Alarcón
Vicepresident of Brand and Media, Centro Nacional de Consultoria CNC, Colombia
Pablo Lemoine
Director of Innovation, Centro Nacional de Consultoria CNC, Colombia

Presentation: Case study

09:35 - 10:15
09:35 10:15

Insights Future Visions - Round Table Hosted by ABA
Association of Brazilian Advertisers
pt

Moderator:
Paola Toscano, Marketing & Insights Head, Danone

Panelists:
Candice Pomi, Consumer Insights & Analytics Director, Kimberly Clark
Cinthia D'Auria, Senior Manager of Consumer Insights, TV Globo

Maria Carolina Greenblat, Global Director Fem Care, Johnson & Johnson

10:15 - 10:20
10:15 10:20

BUSINESS SOLUTIONS DEMO by Fine Research
es

10:20 - 11:00
10:20 11:00

Networking time!
Brazilian caffeine-powered break
room2 Expo lounge

MAIN FEST - Digital Applications, Tools And Techniques
11:00 - 11:15
11:00 11:15

Introduction
Martin Haag [Escala+City]
pt

Martin Haag
Session chair Director, Escala+City, Brazil
11:15 - 11:35
11:15 11:35

Twitter and its Conversational Context
Towards a rich and relevant brand contentAngel Heredia [Arconte]; Omar Schoijet [Twitter]
es

Angel Heredia
Director, Arconte, Mexico
Omar Schoijet
Senior Manager, Twitter, Mexico
11:35 - 11:55
11:35 11:55

Has Amazon Met its Match?
FMCG has proven to be one of the few areas that they cannot make a profit inAmishi Takalkar [NAILBITER]
en

Amishi Takalkar
CEO & Co-Founder, NAILBITER, United States
11:55 - 12:15
11:55 12:15

Mobile Trend
Understanding decision-making based on a consumer centric approachEdmar Bulla [Croma Solutions]; Enric Cid [Netquest]
pt+es

Edmar Bulla
CEO, Croma Solutions, Brazil
Enric Cid
Managing Director, Netquest, United States
12:15 - 12:35
12:15 12:35

MAIN FEST - Digital Applications, Tools And Techniques
An interactive debate with the speakers of this block

12:35 - 12:40
12:35 12:40

BUSINESS SOLUTIONS DEMO by Dynata
en+es

12:40 - 14:00
12:40 14:00

Lunch and Data Scientists Lunch
Data Scientists Lunch hosted by the ESOMAR President

MAIN FEST - Digital Innovations, Agile and Automation
14:00 - 14:10
14:00 14:10

Introduction
Urpi Torrado [Datum International]
es

Urpi Torrado
Session chair General Manager, Datum International, Peru
14:10 - 14:30
14:10 14:30

Implementing Automation in LATAM
Learning from PepsiCoFabio Paiva [PepsiCo Americas Beverages]; Gabriel Velez [Zappi]
pt+es

Fabio Paiva
Product Performance & Strategy Insights, PepsiCo Americas Beverages, Brazil
Gabriel Velez
VP Latin America, Zappi, United States
14:30 - 14:50
14:30 14:50

Content-Based Research
Digital laboratories as a breakthrough approach to find profound insights in social mediaErick Morales [De La Riva Group]
es

Erick Morales
Research Consultant, De La Riva Group, Mexico
14:50 - 15:10
14:50 15:10

Are You Listening?
Social listening might be a strong research solution if we can listen and spot opportunitiesDamian Suarez [MEGA Research]; Sebastian Silva [Givaudan]
es

Damian Suarez
Founder & Director, MEGA Research, Argentina
Sebastian Silva
LatAm Consumer Insights Manager, Givaudan, Mexico
15:10 - 15:30
15:10 15:30

MAIN FEST - Digital Innovations, Agile and Automation
An interactive debate with the speakers of this block

15:30 - 16:10
15:30 16:10

Networking time!
Brazilian caffeine-powered break
room2 Expo lounge

Main Future - Main Visions
16:10 - 16:15
16:10 16:15

Introduction
Diego Casaravilla [Fine Research]
en+es

Diego Casaravilla
Session chair CEO & Founder, Fine Research, Argentina
16:15 - 16:25
16:15 16:25

YES! We Have a Winner!
YES (Young ESOMAR Society) Award winner announcement

Supported by THREE Group

16:25 - 16:45
16:25 16:45

Loohcal Media, Gloohbal Measurement
Pushing mobile carriers location data for Out Of Home audiencesDaniel Cuende [CUENDE Infometrics]
es

Daniel Cuende
R&D Manager, CUENDE Infometrics, Spain
16:45 - 17:15
16:45 17:15

GUEST + INTERVIEW | Leading Digital Transformation!
Data-driven strategy for media, entertainment and audience measurementPablo Giudici
es

Pablo Giudici
Guest speaker CDO LATAM 2018, Chief Data Officer Award Winner by Oracle Clarin Newspaper, Argentina

Guest speaker presentation

17:15 - 17:20
17:15 17:20

Programme summary
Diego Casaravilla [Fine Research]
en+es

Diego Casaravilla
Programme Committee Chair CEO & Founder, Fine Research, Argentina
17:20 - 17:30
17:20 17:30

Closing & Awards
Joaquim Bretcha [ESOMAR President]
es

Joaquim Bretcha
ESOMAR President
17:30 - 18:00
17:30 18:00

Farewell drinks
room2 Expo lounge

Satellite event: ABEP + ESOMAR “Data Privacy in Context”This session runs from 9.00 AM to 12.00 PM, at Bistrô Tivoli
09:00 - 09:15
09:00 09:15

Setting the Scene
room2 Bistrô Tivoli

room2 Bistrô Tivoli

Welcome address by Duilio Novaes, ABEP President

09:15 - 09:45
09:15 09:45

Data Privacy in Context
Joaquim Bretcha [ESOMAR President]
room2 Bistrô Tivoli

room2 Bistrô Tivoli

A keynote address by Joaquim Bretcha, ESOMAR President exploring why it is important to focus on Privacy

Joaquim Bretcha
ESOMAR President

Keynote

09:45 - 10:15
09:45 10:15

The Privacy Awareness Game
Test your know-how against our Quiz Master
room2 Bistrô Tivoli

room2 Bistrô Tivoli

Interactive and game-based learning session focussing on current global data protection and privacy trends and requirements

10:15 - 10:30
10:15 10:30

Coffee break
room2 Bistrô Tivoli

10:30 - 11:30
10:30 11:30

PANEL DISCUSSION | Data Realities: From Global to Regional to Local Challenges
room2 Bistrô Tivoli

room2 Bistrô Tivoli

Panelists:

Joaquim Bretcha, ESOMAR President, Spain
Marcelo Coutihno, Coordenador do Mestrado Profissional da FGV, Brazil
Larissa Oveno, Legal Manager, Kantar, Brazil
Duilio Novaes, ABEP President, Brazil

11:30 - 12:00
11:30 12:00

Wrapping up
A set of pragmatic recommendations
room2 Bistrô Tivoli

room2 Bistrô Tivoli

 Kim Smouter, ESOMAR Head of Government Affairs and Professional Standards