Programme

Filter

08:30 - 09:00
08:30 09:00

Registration

09:00 - 11:00
09:00 11:00

Let's CLICK! (Clients Learning & Inspiring Clients with Knowledge)

A meet and greet for research buyers (only) to network and share best practice in an informal, private setting. Topics will include those most requested by attendees. If you have a suggestion please email danika.smit@esomar.org.

11:00 - 11:30
11:00 11:30

Networking break (ALL delegates, both client and agency side, welcome)

Opening & Welcome
11:30 - 11:35
11:30 11:35

Opening
Niels Schillewaert [ESOMAR President]

Niels Schillewaert
ESOMAR President
11:35 - 11:40
11:35 11:40

Introduction to the programme
Silke Muenster [Philip Morris International]

Silke Muenster
Programme Committee Chair Vice President Market Research, Philip Morris International, Switzerland
11:40 - 11:45
11:40 11:45

Introduction to the keynote speaker
Namita Mediratta [Unilever]

Namita Mediratta
Global CMI Director, BCS, Unilever, United Kingdom (GB)
11:45 - 12:25
11:45 12:25

Keynote presentation
Sanita Pinchback [Unilever]

Sanita Pinchback
Director of Human Resources - Global Media and Consumer and Market Insights, Unilever, United Kingdom (GB)

Keynote

12:2512:50
Food for Thought: You Are Not Alone
12:25 - 12:50

Introduction

What challenges dominate the 'To Do' lists of these game-changing global brands? Have a listen, decide what you'd most like to learn more about, then LUNCH!

Etsy
Jemma Ahmed [Etsy]

Jemma Ahmed
Director - Global Market Research, Etsy, United Kingdom (GB)

Philips
Anneke Quinn-de Jong [Philips International]

Anneke Quinn-de Jong
Senior Market Intelligence Manager, Philips International, Netherlands
12:50 - 13:50
12:50 13:50

Lunch

How Do I Fuel The Insight Engine?
13:50 - 13:55
13:50 13:55

Introduction
Namita Mediratta [Unilever]

Namita Mediratta
Global CMI Director, BCS, Unilever, United Kingdom (GB)
13:55 - 14:20
13:55 14:20

Insights in the Driver's Seat
How the global adoption of "How Brands Grow" put insights in chargeMichel ten Donkelaar [AkzoNobel]

Inspired by Byron Sharp's book - how do you speed up, simplify, and become state of the art in a Global Insights function.

Michel ten Donkelaar
Global Head of Consumer Insight, AkzoNobel, Netherlands
14:20 - 14:45
14:20 14:45

Agile Influencing Better Brand Decisions
Getting more with less by embedding a test and learn cultureBeth Corte-Real [Philip Morris International]; Virginie Austruy [Philip Morris International]

The learnings from this 'lean-testing' research program have enabled PMI to quickly and confidently prioritise the brand initiatives that will make the biggest impact on global brand challenges, and achieve the highest ROI.

Beth Corte-Real
Director - Global Market Research, Philip Morris International, Switzerland
Virginie Austruy
Analyst Market Research, Philip Morris International, Switzerland
14:45 - 15:10
14:45 15:10

Think Smart, Act Fast and DIY
Agility in a data-driven environmentLinda Koelemij [Booking.com]; Sanne Valkenburg [Booking.com]

Re-thinking consumer insights by bringing market research in-house. Why we do it, how we do it and the challenges it brings.

Linda Koelemij
Qualitative Research & Insights Specialist, Booking.com, Netherlands
Sanne Valkenburg
Market Research & Insights Specialist, Booking.com, Netherlands
15:10 - 15:25
15:10 15:25

Discussion

15:25 - 15:55
15:25 15:55

Networking break

How Do I Use Collaboration for Greater Innovation?
15:55 - 16:00
15:55 16:00

Introduction
Karolina Tutaj [Booking.com]

Karolina Tutaj
Manager, Marketing Science Insights, Booking.com, Netherlands
16:00 - 16:25
16:00 16:25

360 Degree Innovation
When co-creation changes the rules of the gameMathilde Levy [Reckitt Benckiser]

Coming up with new, disruptive ideas is hard to do. And when finally finding those ideas, how will you be sure that they are relevant for the consumer?

Mathilde Levy
Senior CMI Manager, Reckitt Benckiser, France
16:25 - 16:50
16:25 16:50

Table Talks

Time to share your opinions in breakout groups.
How are you making collaboration work? What are the pros and cons of DIY?

16:50 - 17:00
16:50 17:00

Summary Day 1
by ESOMAR

17:00 - 17:30
17:00 17:30

Networking drinks

08:30 - 09:00
08:30 09:00

Registration

PART 1 | How Do I Inform and Influence My Stakeholders?
09:00 - 09:05
09:00 09:05

Introduction
Namita Mediratta [Unilever]

Namita Mediratta
Global CMI Director, BCS, Unilever, United Kingdom (GB)
09:05 - 09:20
09:05 09:20

Driving Patient-Centricity Through Art
A novel way to deliver key insights and inspire for actionsOlga Kornilova [Ferring Pharmaceuticals]

Is storytelling for research findings enough in the era of a short attention span? Insight Vernissage involved a combination of visual memory and motion with bite-size quali-quant data supporting 8 themes and represented by famous pieces of art.

Olga Kornilova
Global Strategic Market Intelligence Lead, Ferring Pharmaceuticals, Switzerland
09:20 - 09:50
09:20 09:50

An Artful Experience

PART 2 | How Do I Inform and Influence My Stakeholders?
09:50 - 09:55
09:50 09:55

Introduction
Namita Mediratta [Unilever]

Namita Mediratta
Global CMI Director, BCS, Unilever, United Kingdom (GB)
09:55 - 10:10
09:55 10:10

From Informer to Activator
Extending the role of insights professionalsHenrike Reinhardt [De Persgroep Nederland]

From informer to activator: when insights professionals take on extended role as activators, this is leading to more meaningful consumer connections and a stronger impact of insights through co-creation together with stakeholders.

Henrike Reinhardt
Consumer Insights Manager, De Persgroep Nederland, Netherlands
10:10 - 10:40
10:10 10:40

Table Talks

Time to share your opinions in breakout groups.
What ways have you been breaking tradition in how you communicate with stakeholders? What's worked and what hasn't?

10:40 - 10:55
10:40 10:55

Discussion

10:55 - 11:25
10:55 11:25

Networking break

How is Data Changing Our Lives?
11:25 - 11:30
11:25 11:30

Introduction
Silke Muenster [Philip Morris International]

Silke Muenster
Programme Committee Chair Vice President Market Research, Philip Morris International, Switzerland
11:30 - 11:55
11:30 11:55

Have I Got News For You!?
Analysing how information flows to inform campaign planningRob Turnbull [Twitter]; Sara Picazo Lutton [Twitter]

What did you last read on Twitter? The latest news event? The score from yesterday's football match? Imagine if brands could spread their messages as efficiently as information flows on Twitter. Our research takes the first steps in that direction...

Rob Turnbull
Research Analyst, Twitter, United Kingdom (GB)
Sara Picazo Lutton
Head of Ad Research, Twitter, United Kingdom (GB)
11:55 - 12:20
11:55 12:20

From Farmers to Fishers
Tony Costella [HEINEKEN International]

How Heineken's fishing for insights amongst the sea of readily available behavioural data to complement the farming of new insights generated from claimed data.

Tony Costella
Director CMI, HEINEKEN International, Netherlands
12:20 - 12:35
12:20 12:35

Discussion

12:35 - 13:35
12:35 13:35

Lunch

How Do I Champion Brand Communications?
13:35 - 13:40
13:35 13:40

Introduction
Karolina Tutaj [Booking.com]

Karolina Tutaj
Manager, Marketing Science Insights, Booking.com, Netherlands
13:40 - 14:05
13:40 14:05

Cutting through the Clutter
How can a category semiotic-based framework help brand teams to focus and differentiate when building their touch-point communications?Ann Menard [Nestlé]

Ann Menard
Innovation and Category Insight Manager, Nestlé, Switzerland
14:05 - 14:30
14:05 14:30

Building the Indian Connect for Uber
Uber - a brand that resonates with IndiansAnup Pradhan [Uber]

How does a brand that stands for innovation, technological edge and a functional expert sharpen the softer nuances to build emotional loyalty with its riders?

Anup Pradhan
Head of Insights, Uber, India
14:30 - 14:45
14:30 14:45

Discussion

14:45 - 15:15
14:45 15:15

Networking break

How Do I Become More Consumer Centric?
15:15 - 15:20
15:15 15:20

Introduction
Namita Mediratta [Unilever]

Namita Mediratta
Global CMI Director, BCS, Unilever, United Kingdom (GB)
15:20 - 15:45
15:20 15:45

[150: 1500,000,000: 100,000,000,000] Editing the Customer Centricity Gene for the Next Century
Secrets of a market giant's obsession with customer insightsAdrian Terron [Tata Services Limited]

What lessons can one learn from a 150 year old organisation, with 1500 million consumers, and over 100 billion dollars in revenue, that uses the power of uncommon customer insight. A behind-the-scenes look at an emerging market giant’s unique genetic code.

Adrian Terron
Vice President, Tata Services Limited, India
15:45 - 16:10
15:45 16:10

Measuring Customer Experience, Not Retailer Solutions
Exploring new ways to measure customer experience and the hard lessons learned along the waySimon Tregidgo [Inter IKEA Systems]

When we begin to measure the true customer experience we enable the whole business to stop seeing in silos of channels and internal solutions. This is a more future proof approach to measuring your performance and enables far easier benchmarking.

Global Customer Insight Specialist, Inter IKEA Systems, Netherlands
16:10 - 16:35
16:10 16:35

Not New, Not Used, But Next
Understanding the complex world of buying behavioursChris Good [Auto Trader Group]; Stuart Bluck [Auto Trader Group]

Our research has fundamentally changed industry perceptions outlining how challenging and complex buying a car is. By identifying the lack of loyalty, the limited mental effort and the 'just giving up' approach it offers brands massive opportunities across sectors.

Chris Good
Research Manager, Auto Trader Group, United Kingdom (GB)
Stuart Bluck
Head of Research, Auto Trader Group, United Kingdom (GB)
16:35 - 16:50
16:35 16:50

Discussion

16:50 - 17:10
16:50 17:10

Programme summary
by Programme committee & ESOMAR

17:10 - 17:15
17:10 17:15

Closing
Finn Raben [ESOMAR Director General]; Niels Schillewaert [ESOMAR President]

Finn Raben
ESOMAR Director General
Niels Schillewaert
ESOMAR President
17:15 - 17:45
17:15 17:45

Networking drinks