Create your personal schedule, by 
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Programme
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November
Welcome reception
Belvedere (6th floor)
Opening
Finn Raben [ESOMAR Director General] Main room (Natura)
Main room (Natura)
Introduction to the programme - FUSION data edge
Kyle Findlay [Kantar Insights] Main room (Natura)
Main room (Natura)
FIRESTARTER | Fusion Forward
Data dynamics in an agile business contextBarry Jennings [Microsoft Corporation] Main room (Natura)
Main room (Natura)
Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.
Presentation: Client topic
The Ultimate Wicked Problem
How do you solve a problem like climate change?Colleen Ryan [TRA]; Jane O’Loughlin Main room (Natura)
Main room (Natura)
Solving the problem of climate change was going to need more than a quick survey.
Presentation: Thought leadership / Call-to-action
Big Data Big Debate
How to handle 5 million plus verbatims in just 2 weeks?Bruno Jeanbart [OpinionWay] Main room (Natura)
Main room (Natura)
How do you handle more than 5 million verbatims and creative proposals in just two weeks?
Presentation: Methodological innovation
Demo Lab | QuickCommunities
The platform that revolutionizes qualitative online researchCarlos Lagorio [Toluna]; Natacha Lerma [Toluna] Demo Lab (Museo I+II)
Demo Lab (Museo I+II)
Toluna QuickCommunities™, part of the TolunaInsights platform, empowers marketers and consumer insights professionals to quickly, meaningfully and more efficiently connect directly with their precise target audience in a digital environment that enables them to send surveys, collect ongoing feedback, and ask follow-up questions – all within a single platform. Obtaining rich qualitative and quantitative feedback has never been easier.
During this demo lab the Toluna Iberia team will show the advantages of using Toluna QuickCommunities, where qualitative and quantitative feedback is easily accessible and provide invaluable information within minutes in order to empower business decisions.
Sponsored demo
Introduction
Jonatan Hedin [Universal Avenue] Main room (Natura)
Main room (Natura)
Molson-Coors Measuring Innovation
Maximising insights in the age of data scienceIan Ash [Dig Insights]; Marc Bertrand [Molson-Coors] Main room (Natura)
Main room (Natura)
The key to maximizing market research's value in the age of data science.
Presentation: Client topic
Trends Change, Motivations Do Not
Building a motivation-driven brand echoverseEzgi Akpınar [Sabancı University]; Merve Yigit Yontar [The Coca-Cola Company]; Serkan Ceran [Ipsos] Main room (Natura)
Main room (Natura)
How to build age-less marketing campaigns that are relevant to the consumers? Revealing the impact of 'motivations' on sales in the brand echoverse using linguistic inquiry and machine learning.
Presentation: Client topic
Introduction
Ezequiel Paura [Keepler]; Kyle Findlay [Kantar Insights] Main room (Natura)
Main room (Natura)
MINI-WORKSHOP | Deconstructing What Machine Learning Does When Processing Text
A hands-on demonstration of using R to process textRay Poynter [NewMR] Main room (Natura)
Main room (Natura)
Learn how to use machine learning text analytics, from scratch, for free, using open-source R.
Interactive session
Customised Text Analytics
Helping clients to solve real business problemsIvan Bardarov [GemSeek]; Martin Dimov [GemSeek] Main room (Natura)
Main room (Natura)
Fusing internal and external consumer feedback creates a realistic picture of business problems. A customised text analytics model takes into account organisational structure and the impact of issues on KPIs to help your clients solve them quickly.
Presentation: Methodological innovation
GUEST | Become Data-driven Superheroes!
Augment your own intelligence with powerful analytics toolsKatya Vladislavleva [DataStories.com] Main room (Natura)
Main room (Natura)
In this talk Katya will explain what AI and augmented intelligence is (and is not) and highlight the value it creates in the new digital age using concrete examples. She’ll demonstrate that AI tools became explainable and accessible to business users. You can judge yourself whether it’s time to employ them in your strategic arsenal to bring your brands and business to the next level. It takes a village to change the culture, and explainable and collaborative augmented intelligence might just be the tool to make collective conversations of your enterprise data-driven.
Guest speaker presentation
Machine Learning and Privacy
The bumpy road from concept proof to productionAnna Bellido [Netquest]; Joaquin Casino [Netquest]; Marcello Frattini [Netquest] Main room (Natura)
Main room (Natura)
Machine Learning algorithms are born as a solution to a problem. Once we feel comfortable with a prototype, there is still a long path to its deployment...and it is rarely a smooth one. We would like to share our experience transiting that path
Presentation: Methodological innovation
Future-proof Data Quality Using AI
Dharmendra Jain [Kantar] Main room (Natura)
Main room (Natura)
Presentation: Industry challenge
ESOMAR Update
Finn Raben [ESOMAR Director General] Main room (Natura)
Main room (Natura)
Announcement
FUSION FUN!
Wanderlust - Cervecería-Restaurante
Wanderlust - Cervecería-Restaurante
Get your business cards/contact list ready… ESOMAR is excited to organise the first hour of your evening with a special Madrid experience.
For this night we take you to try the best beer in town!
(walking distance from the venue / please do not forget your badge)
Location: Wanderlust, Calle de Silva 2 (Plaza Santo Domingo), 28013 Madrid
Introduction
Kyle Findlay [Kantar Insights] Main room (Natura)
Main room (Natura)
INTERVIEW | Integrated Insights Engine
A tale of the travails and victories involved in using data integration and AIKyle Findlay [Kantar Insights]; Horacio González [Kantar] Main room (Natura)
Main room (Natura)
Presentation: Methodological innovation
Multi-Methods Cocktail
Blending brain scanning, VR and eye tracking to compare print with digital, TV and outdoor advertisingTom van Bommel [Unravel Research] Main room (Natura)
Main room (Natura)
How do our brains experience Print, Digital, TV and Outdoor Advertising differently? In this talk, you'll discover the answer, based on a fusion of cutting edge technologies such as Eye Tracking, Virtual Reality and EEG neuroscience.
Presentation: Case study
Winning the Lottery!
Maximising Marketing Effectiveness Through Data FusionMarthe Gruloos [The Belgian National Lottery]; Nicole Huyghe [boobook] Main room (Natura)
Main room (Natura)
We all love and use buzz words. Such as data driven marketing, big data and 360° customer insights. But what do they really mean? How do you put them in practice? The Belgian National Lottery put it all in action by blending different data sources.
Presentation: Case study
Demo Lab | Beyond Data Visualization
Building a beautiful dashboard is easy, you just need to know where to start and how to go about it!Anna Goblyos [DataExpert] Demo Lab (Museo III+IV)
Demo Lab (Museo III+IV)
Take a moment to consider the following. You're at home on a rainy evening, flicking through the TV channels, chatting. Even in such a simple, regular situation there is lots of information around you. Visual stimuli, touch, the smell of tonight's tasty dinner wafting through from the kitchen. But you are aware of only 0.7% of these stimuli, even though (based on Tor Norretanders research) sight operates at almost the same bandwidth as a network of computers.
Knowing this tells us that data visualization is the most powerful form of data interpretation.
Eye-catching, memorable, understandable, easy to follow, meaningful data, a clear story and logical connections, etc. …
These are the key factors of a successful dashboard. But how can we achieve this? It's a long process, starting with the clients' dream and finishing with a beautiful dashboard. For first thing we would say that the most important thing is building the dashboard itself. But think it over. Putting the charts one by one on a page without any concept will lead to confusion. It is only the final step we are doing when finalizing any visualization task. We have to step backward in the process to the design phase.
Having a good design can provide you with an impactful dashboard that has a powerful message which engages the user. Using a perfect design will present you and your dashboard with more visitors, clicks, and quicken the time of understanding the data and how they are connected.
This all sounds good, but how does it work and why is it so important?
We are living in an accelerating world, where we have to get information as effectively as we can. It means that when we look at a dashboard or a presentation, the key information has to be emphasized. When we look at an overcrowded report we need more time to find the numbers that we are really interested in. With a simple design which tells us where to look and leads us to what is next, reading the dashboard feels just as good as reading our favorite book. And the simplicity means that the decision-making process will be even shorter.
During the presentation we will give you the basics in a very interesting and ferial way, by using examples that are known by almost everyone, just without the knowledge. Why? We will consider 3 main areas. First, a theoretical background; the tricks of seeing. You will enjoy several examples which examine how our eyes work. The next step will be the rules we must follow in practice. Finally, a practical summary - we'll show how we created a dashboard from sketch through to final design.
Sponsored demo
Introduction
Christopher Harms [SKOPOS] Main room (Natura)
Main room (Natura)
iFactor
Using A.I. to spot client’s irritating experienceCharlotte Zaepfel [Ipsos]; Mathilde Guinaudeau [Ipsos] Main room (Natura)
Main room (Natura)
Using CRM data to harness clients' irritating experiences feedbacks thanks to machine learning - enrich outcomes with a social data deep dive into customers' paint point and related emotions.
Presentation: Methodological innovation
Can Machines be Emotional?
Using machine learning to mine and measure emotions at scaleMarcel Slavenburg [SKIM] Main room (Natura)
Main room (Natura)
We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!
Presentation: Methodological innovation
Answers not Analytics
Using knowledge models for video highlight extractionMike Kuehne [FocusVision] Main room (Natura)
Main room (Natura)
Get to your customer truth with automated video highlights.
Presentation: Methodological innovation
Introduction
Ezequiel Paura [Keepler]; Kyle Findlay [Kantar Insights] Main room (Natura)
Main room (Natura)
MINI-WORKSHOP | A Practical Fusion of Qualitative and Social Data
Ellie Osborne [Join the Dots I InSites Consulting]; Jillian Ney [The Social Intelligence Lab]; Sarah De Caux [Join the Dots I InSites Consulting] Main room (Natura)
Main room (Natura)
An interactive session on fusing research streams.
Interactive session
The Big Debate
Is Social Intelligence part of the insights function?Michalis Michael [DigitalMR]; Joaquim Bretcha [ESOMAR President]; Kyle Findlay [Kantar Insights]; Tamara Lucas [Convosphere] Main room (Natura)
Main room (Natura)
ESOMAR Update
Finn Raben [ESOMAR Director General] Main room (Natura)
Main room (Natura)
Announcement
Enabling Digital Transformation
The insights function beyond data science and analytic toolsJeff Mercer [Microsoft Corporation]; Marian Anderson [Microsoft Corporation] Main room (Natura)
Main room (Natura)
Market research's digital transformation takes more than new data and tools, but also requires motivating and enabling people to work differently.
Presentation: Thought leadership / Call-to-action
GUESTS | From Social Listening to E-seeing
Using social media to understand the beauty evolution through influencersAlberto Rodríguez Romo [L'Oréal]; Estefanía Yaguez [L'Oréal] Main room (Natura)
Main room (Natura)
Guest speaker presentation
Smart data days wrap-up
Finn Raben [ESOMAR Director General]; Kyle Findlay [Kantar Insights] Main room (Natura)
Main room (Natura)
Including the ESOMAR FUSION 2019 Best Smart Data Paper Award
FUSION FUN!
(Welcome to the Qualitative FUSION crowd) Mesón El Jamón De Grán Vía
Mesón El Jamón De Grán Vía
While some delegates from the "Smart Data Days" leave Madrid, ESOMAR welcomes all the international delegates joining us from around the world for our "Global Qualitative Days".
Join us to celebrate FUSION research, with the best Spanish jamón & patatas bravas in town!
(walking distance from our venue / please do not forget your badge)
Location: Mesón El Jamón De Gran Vía, Calle Gran Vía 59, 28013 Madrid
Welcome
Finn Raben [ESOMAR Director General] Main room (Natura)
Main room (Natura)
Introduction to the programme - FUSION qual angle
Nikki Lavoie [MindSpark Research International] Main room (Natura)
Main room (Natura)
Introduction
Kat Dimmick [Delta Air Lines] Main room (Natura)
Main room (Natura)
#Flocks: Unpicking Communities on Twitter
Jim Moran [Jaywing]; Martin Bryant [Join the Dots]; Rob Sanders [Twitter]; Sara Picazo [Twitter] Main room (Natura)
Main room (Natura)
In the first study of its kind we explore the digital communities forming on Twitter that live alongside IRL communities, unpicking the fabric of UK Twitter to learn how they form, grow & thrive and their value to Twitter as a service & a business.
Presentation: Client topic
The Alchemical Marriage of Big Data and Qual
Sergey Sheykhetov [Kantar]; Victor Ikawa [Safaricom] Main room (Natura)
Main room (Natura)
This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.
Presentation: Client topic
Gen Z - Some Like It Old
Fridays for 2nd-hand - why the 15-25-year-olds prefer old things to new onesBenjamin Simmenauer [respondi]; Charles Mezerette [leboncoin] Main room (Natura)
Main room (Natura)
In this presentation you will learn:
- The story of segmentation model creation: mistakes, learnings, new ideas
- Combining NPS (Net Promoter Score) and qualitative research
- New product development: studying UX
Presentation: Case study
Introduction
Kat Dimmick [Delta Air Lines] Main room (Natura)
Main room (Natura)
Visualfocus - Better Focus Groups Thanks to Smartphones
Using a fun, visual and intuitive focus group technique that suits our increasingly visually oriented lifestyleMargré Nijkamp [Motivaction International]; Roos Thijssen [Motivaction International] Main room (Natura)
Main room (Natura)
Presentation: Methodological innovation
WhatYouSee (is NOT) WhatYouGet
What You See as an advertiser Is NOT What the Audience really getsDmitry Gaiduk [CoolTool] Main room (Natura)
Main room (Natura)
The ad impact is often not obvious. Surveys provide blurry and quite contradictory answers. Behavioural tools turned out to be a godsend! By testing top brand campaigns with nonconscious research tools, we received unexpected non-trivial insights.
Presentation: Methodological innovation
VENTO
Can human intelligence networks evolve the way we research?Caio Casseb [Scoop & Co]; Fernanda Politanski [Scoop & Co] Main room (Natura)
Main room (Natura)
Vento is a new mindset of doing research in which content engagement is fundamental in a new logic. A digital space where collaborators' engagement determines an innovative way for consumers and brands to work together.
Presentation: Methodological innovation
INTERACTIVE DISCUSSION
Interactive debate with the speakers of this block Main room (Natura)
CLICK Lunch!
Demo Lab (Museo I+II)
Introduction
Sandeep Dutta [Kantar] Main room (Natura)
Main room (Natura)
Is it Possible to Predict Human Decision-Making?
Using qual and quant to understand the context and emotion behind why people make choicesNina Kanin [Streetbees] Main room (Natura)
Main room (Natura)
Using qual and quant to understand why consumers really make decisions, not why you think they do.
Interactive: Methodological innovation
MINI-WORKSHOP | Reading the Tea Leaves
5 questions to inspire consumers and brands to create the futureAkiko Hoshi [INTAGE]; Rumiko Ayusawa [INTAGE] Main room (Natura)
Main room (Natura)
Do you want to foresee the future? Then, why not create it? We'll show how we access to ideas/ images of the future that are 'submerged' deep in consumers' mind and weave them into a compelling story for brands to realise their desirable future.
Interactive: Industry challenge
ESOMAR Update
Joaquim Bretcha [ESOMAR President] Main room (Natura)
Main room (Natura)
Announcement
Introduction
Nikki Lavoie [MindSpark Research International] Main room (Natura)
Main room (Natura)
Using the Real Behaviour Behind Big Data to Improve Participant Quality
Hugh Carling [Liveminds]; Patrick Fagan [brainchimp] Main room (Natura)
Main room (Natura)
We'll look at the psychology behind technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we can use it to find the best people for research.
Presentation: Thought leadership / Call-to-action
Building a Bridge Between UX and Analysts
Through tips, tricks and concrete examples, learn how user research can start meaningful conversations with analysts for more impactful research togetherPaula Herrera [GetYourGuide] Main room (Natura)
Main room (Natura)
Striking meaningful conversations with analytics. In companies where analytics resources are scarce, how can user researchers start to have meaningful conversations with analysts in order to work on impactful research together?
Presentation: Industry challenge
GUEST | Fighting Negativity
How negativity influences our lives, our work and society (and what we can do about it)James Whelligan; Rijn Vogelaar [The Superpromoter Academy] Main room (Natura)
Main room (Natura)
The world is obsessed with negativity. The cause can be found in the way the human brain is programmed. People have a natural brain alarm that is prone to short-term thinking and groupthink and has a sensitive antenna for danger. In ‘fighting negativity’ Rijn Vogelaar will present how recent insights gained from brain sciences and psychological research provide indicators for turning the tide. During the presentation he will be supported by musician James Whelligan.
Guest speaker presentation
FUSION FUN!
Tapas 44
Tapas 44
Get your business cards/contact list ready… ESOMAR is excited to organise the first hour of your evening with a special Madrid experience.
For this night we invite you for a glass of excellent Spanish wine!
(walking distance from our venue / please do not forget your badge)
Location: Tapas 44, Calle Gran Vía 71, 28013 Madrid
Introduction
Jonatan Hedin [Universal Avenue] Main room (Natura)
Main room (Natura)
CLIENT-SIDE DISCUSSION
Jonatan Hedin [Universal Avenue]; Annette Crehan [Mondelēz International]; Marc Bertrand [Molson-Coors]; Mina Sfondilis [PepsiCo] Main room (Natura)
Main room (Natura)
Get client-side context on 360-degree innovation and insight – discover what 360 means to different brands in different markets, learn which internal barriers need to be faced and overcome, and hear about the multi-modal and actionable techniques needed to gain these holistic insights.
Presentation: Client topic
Introduction
Nikki Lavoie [MindSpark Research International] Main room (Natura)
Main room (Natura)
Qualitative Fast Track
Discover a new rapid-response business model that allows completion of the full investigation journey for an internal client in just 4 daysJose Antonio Noriega [Moebius]; Mark Montgomery [Citibanamex] Main room (Natura)
Main room (Natura)
Learn how to improve time, cost and relevance on research for / with corporate clients.
Presentation: Methodological innovation
Quick Qual Manifesto
How to conduct quick qualitative research without compromising deep insights and losing the essence of research for designGabriel Escalante [INSITUM]; Nasly Liliana Galindo Quiroga [INSITUM] Main room (Natura)
Main room (Natura)
From ethnography to rapid ethnography to insights sprints, it seems like there is a constant request for faster results. How can we tackle this without compromising the essence of user-centered design? Quick Qual Manifesto aims to explain how.
Presentation: Industry challenge
ESOMAR Update
Finn Raben [ESOMAR Director General] Main room (Natura)
Main room (Natura)
Announcement
Introduction
Kat Dimmick [Delta Air Lines] Main room (Natura)
Main room (Natura)
I Don’t Know if I Am Allowed to Say This But...
Accessing genuine feelings and opinions in the age of political correctnessPeter Totman [Jigsaw Research] Main room (Natura)
Main room (Natura)
What is the best way to find out what people really think in this judgmental age?
We asked people to share their views on a controversial subject in a number of different research approaches, pitching traditional approaches against new and innovative.
Presentation: Methodological innovation
Brands in the Age of Anger
The use and power of qualitative researchGraeme Trayner [The Glover Park Group] Main room (Natura)
Main room (Natura)
How do brands and leaders adapt to a world where increased knowledge does not shift opinions? Qualitative thinking can shed light on how to evolve social norms - the key to lasting change.
Presentation: Thought leadership / Call-to-action
Evolving Public Health England's Approach to Behaviour Change
Using linguistic modelling and semiotic analysis to uncover social and cultural barriers to early cancer diagnosisEmma Munro-Faure [Public Health England]; Lucas Galan [Flamingo] Main room (Natura)
Main room (Natura)
Flamingo used semiotic analysis and linguistic modelling to identify and compare the public and personal discourses of cancer that were creating barriers to early presentation, in order to develop future strategy and comms to overcome them.
Presentation: Case study
Introduction
Nikki Lavoie [MindSpark Research International] Main room (Natura)
Main room (Natura)
Metaphors We Remember By
A look at decoding early life memories to better understand the presentOana Popa Rengle [Anamnesis] Main room (Natura)
Main room (Natura)
Steer away from the dominant MR narrative (that focuses on the limits of human memory) and learn how to elicit and decode early memories to reveal precious information about how a person views the world.
Presentation: Methodological innovation
Think the Present, Model the Future!
A creative mixed-method approach of Online Forums and Lego® Serious Play® workshops, which predicts the future of audio usage in 2025Charlotte Hager [comrecon brand navigation] Main room (Natura)
Main room (Natura)
This unique and special qualitative method-mix of Online Forums and Lego® Serious Play® evoked such valuable insights which were translated and transformed into mental maps of the past, the present and the future audio usage.
Presentation: Case study
Unscripting the Script
Re-thinking conversations with consumers and stakeholdersManisha Dikshit [Consumer Faces] Main room (Natura)
Main room (Natura)
Unscripting the Script: Designing provocative conversations with consumers and stakeholders to spark strategic imagination.
Presentation: Industry challenge
Introduction
Sandeep Dutta [Kantar] Main room (Natura)
Main room (Natura)
Impact Not to be Sniffed at: How One Study Changed the Global Culture of Fragrance
Using ethnography for breakthrough innovationKatell Maguet [IFF - International Flavors & Fragrances]; Oliver Sweet [Ipsos] Main room (Natura)
Main room (Natura)
A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.
Presentation: Case study
A Ton of Data and an Ounce of Emotion
Customer-centered CRM communication optimization processLeszek Haba [Fortuna Online Zakłady Bukmacherskie]; Piotr Idzik [MASMI Poland] Main room (Natura)
Main room (Natura)
Don't stop in the middle of the road by analyzing data only! Don't be an android as your customers are not. Enhance your data analytics with your customers' emotions understanding. That helps to reveal surprising insights.
Presentation: Case study
The Shoe Mystery
How to generate deep insights with an indexed research approachDiana Derval [DervalResearch] Main room (Natura)
Main room (Natura)
Why do some people own 50 pairs of shoes and are already busy buying the next pair? Based on the success stories of Chanel or Louboutin, an unusual research combining observations and scientific findings helped generate new insights for luxury brands.
Presentation: Case study
Tale of Two Countries: UK and Singapore
Interlacing Geert Hofstede's cultural dimensional theory with advanced data miningDaksha Desai [Athene Consultancy]; Preriit Souda [PSA Consultants Ltd] Main room (Natura)
Main room (Natura)
Using a Cultural lens to analyze the digital discourse in 2 countries (UK & Singapore) and reveal the macro socio-cultural values, tensions & aspirations, and, in turn, provide guidelines for cross-cultural communication and marketing activities.
Presentation: Methodological innovation
GUEST | Storytelling the City
How to build narratives for the futureHélène Veiga Gomes Main room (Natura)
Main room (Natura)
Facing the future, mainstream narratives make us feel stuck in between two opposites: on the one hand, the growth, as a solution for any problem despite the discrimination and on the other hand, the collapse, as a desperate dystopian skyline that will swallow all species. No worries, there is a third option. Based on fieldwork experiences, this talk will showcase the tools and the threads of a story that tell about the world we want to build: sustainable and inclusive. How storytelling can be used to connect the voices of the city, when city life stands as a metaphor to any ecosystem?
Guest speaker presentation
Awards
Finn Raben [ESOMAR Director General]; Simon Patterson [QRi Consulting] Main room (Natura)
Main room (Natura)
- ESOMAR FUSION 2019 Best Qualitative Paper - Peter Cooper Award is sponsored and presented by QRi Consulting. Now in its 8th year, this award is voted on by the programme committee and given to the paper representing the best qualitative innovation, creativity and business impact.
- Best Presentation Award, for the best presentation at this event, resulting from the ratings from the audience.
Closing
Finn Raben [ESOMAR Director General] Main room (Natura)
Main room (Natura)
ESOMAR Member Michalis Michael
CEO, DigitalMR, United Kingdom (GB)
Sessions:
ESOMAR Member Joaquim Bretcha
International Director, Netquest, Spain
Sessions:
ESOMAR Member Nikki Lavoie
Managing Director, MindSpark Research International, France
Nikki Lavoie, Managing Director of the fast-growing MindSpark Research International, is a spirited and intuitive qualitative specialist who translates her passion for understanding people into strategic insight. Although she is experienced in both traditional and contemporary approaches, she has focused largely on combining ethnographic and digital techniques in a cross-cultural context, as a result of her years spent in the US and as an expat living in Paris. She has written and presented on the power of language and culture within a research context, the use of Emotional Intelligence as an insight asset, and has challenged conventional incentive approaches as means of motivating participants.
Sessions:
ESOMAR Member Christopher Harms
Consultant Research & Development, SKOPOS, Germany
Interested in more work from Christopher Harms? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Jonatan Hedin
VP Operations & Analytics, Universal Avenue, Sweden
Interested in more work from Jonatan Hedin? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Akiko Hoshi
Corporate Communication Manager, INTAGE, Japan
Interested in more work from Akiko Hoshi? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Bruno Jeanbart
Deputy Managing Director, OpinionWay, France
Sessions:
ESOMAR Member Caio Casseb
Founder & Head of Insights, Scoop & Co, Brazil
Sessions:
ESOMAR Member Charlotte Zaepfel
Natural Language Processing Engineer, Ipsos, France
Sessions:
ESOMAR Member Colleen Ryan
TRA, New Zealand
Interested in more work from Colleen Ryan? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Dmitry Gaiduk
CEO, CoolTool, United States
Interested in more work from Dmitry Gaiduk? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Ellie Osborne
Head of Social Intelligence, Join the Dots I InSites Consulting, United Kingdom (GB)
Interested in more work from Ellie Osborne? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Finn Raben
Director General, ESOMAR, Netherlands
Finn Raben is a "third culture child" who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.
He has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate.
Finn is a passionate fan and advocate for the research community in all its guises - analytics, research, insight and consultancy - and works very closely with the ESOMAR Council to ensure our Society is "fit for purpose" for both the current, and next, generation of researchers.....#IAMAPROUDMARKETRESEARCHER
Finn is an ex Officio Director of MRII, the online educational institute partnered with the University of Georgia (USA); he serves as an external examiner at the International School of Management in Avans University (Breda, NL) and has recently been invited to join the advisory board for the Master’s of Marketing Research programme at Southern Illinois University Edwardsville.
Interested in more work from Finn Raben? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
- Opening (11 November 2019 - 09:00) / Speaker
- ESOMAR Update (11 November 2019 - 17:25) / Speaker
- ESOMAR Update (12 November 2019 - 16:25) / Speaker
- Smart data days wrap-up (12 November 2019 - 17:30) / Speaker
- Welcome (13 November 2019 - 09:00) / Speaker
- ESOMAR Update (14 November 2019 - 11:15) / Speaker
- Awards (14 November 2019 - 17:30) / Speaker
- Closing (14 November 2019 - 17:35) / Speaker
ESOMAR Member Gabriel Escalante
Design Researcher, INSITUM, Mexico
Sessions:
ESOMAR Member Ian Ash
Co-Founder, Dig Insights, Canada
Sessions:
ESOMAR Member Jeff Mercer
Senior Director, Microsoft Corporation, United States
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Sessions:
ESOMAR Member Marcel Slavenburg
Research Director, SKIM, Netherlands
Sessions:
ESOMAR Member Marthe Gruloos
Market Analyst, The Belgian National Lottery, Belgium
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ESOMAR Member Martin Bryant
Commercial Director, Join the Dots, United Kingdom (GB)
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ESOMAR Member Mathilde Guinaudeau
Ipsos, France
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ESOMAR Member Mina Sfondilis
SCPI, Global Front End Research Team, PepsiCo, United Kingdom (GB)
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ESOMAR Member Nicole Huyghe
Managing Director, boobook, Belgium
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Sessions:
ESOMAR Member Oana Popa Rengle
Qualitative Research Consultant, Anamnesis, Romania
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Sessions:
ESOMAR Member Piotr Idzik
Managing Director, MASMI Poland, Poland
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ESOMAR Member Ray Poynter
Chief Research Officer, NewMR, United Kingdom (GB)
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Sessions:
ESOMAR Member Roos Thijssen
Researcher, Motivaction International, Netherlands
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ESOMAR Member Sarah De Caux
Senior Research Director, Join the Dots I InSites Consulting, United Kingdom (GB)
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Sessions:
ESOMAR Member Simon Patterson
Founder & CEO, QRi Consulting, United Kingdom (GB)
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ESOMAR Member Victor Ikawa
Head of Research and Startegy, Safaricom, Kenya
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Programme Committee
Vice President
Sandeep started his career with PQR (Qual unit of Indian Marker Research Bureau) nearly two decades back. He spent few years in media to come back to Qual research again. In the second stint worked with Research International in their UK and India offices before moving to TNS India. During this long haul have had an interesting mix of research studies from rural to digital, ethnography to co-creation with consumers, kid world to grey world…and more. Sandeep enjoys writing and presenting research papers in different forums in India and other countries. He has presented several times at ESOMAR conferences as well as at the Market Research Society of India’s annual conferences. He has won a couple of prizes for his presentations.
Senior Data Science Director - Innovation
Interested in more work from Kyle Findlay? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
- Introduction to the programme - FUSION data edge (11 November 2019 - 09:15) / Programme Committee Chair
- Introduction (11 November 2019 - 13:45) / Session chair
- Introduction (12 November 2019 - 09:00) / Session chair
- INTERVIEW | Integrated Insights Engine (12 November 2019 - 09:05) / Moderator
- Introduction (12 November 2019 - 13:45) / Session chair
- The Big Debate (12 November 2019 - 14:55) / Panelist
- Smart data days wrap-up (12 November 2019 - 17:30) / Speaker
ESOMAR MemberConsultant Research & Development
Interested in more work from Christopher Harms? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
ESOMAR MemberVP Operations & Analytics
Interested in more work from Jonatan Hedin? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
ESOMAR MemberManaging Director
Nikki Lavoie, Managing Director of the fast-growing MindSpark Research International, is a spirited and intuitive qualitative specialist who translates her passion for understanding people into strategic insight. Although she is experienced in both traditional and contemporary approaches, she has focused largely on combining ethnographic and digital techniques in a cross-cultural context, as a result of her years spent in the US and as an expat living in Paris. She has written and presented on the power of language and culture within a research context, the use of Emotional Intelligence as an insight asset, and has challenged conventional incentive approaches as means of motivating participants.
Data Scientist
Interested in more work from Ezequiel Paura? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here