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Programme
Asia Pacific 2020 - D.R.I.V.E Programme
Lucid takes you to Taj Mahal
Lucid is proud to offer a complimentary Taj Mahal tour for all international attendees attending ESOMAR's Asia Pacific 2020 held in co-operation with MRSI.
When in India you cannot miss the opportunity to experience the Taj Mahal, wonderful by dawn, day or dusk. This perfectly symmetrical monument took 22 years (1630-1652) of hard labour and 20,000 workers, masons and jewellers to build and is set amidst landscaped gardens.
Please note - By registering to this tour, you consent to your registration details will be passed to Lucid the sponsor for further communications.
Make sure to register and do not miss the chance to visit the UNESCO World heritage site... powered by Lucid.
Announcement
Tour departure
Taj Mahal visit
Lunch
Free time
Arrival at the hotel in Delhi
COMPLIMENTARY* MORNING MASTERCLASS | Presenting in Asia
Ray Poynter [Potentiate]; Shobha Prasad [Drshti Strategic Research Services]
This session provides a wealth of hands-on advice for presenting in Asia, and key tips on how to engage your audience. It will be led by Ray Poynter of The Future Place and Shobha Prasad of Drshti Strategic Research. This is invaluable advice that will undoubtedly contribute to an excellent presentation!
* Full delegates can sign up for this complimentary session as they register for the conference. Note that space is limited and places for this complimentary session are given on a first come, first served basis.
The masterclass was a great session for presenters at ESOMAR to brush up on how to make their presentation impactful. The tips on managing different audiences (native English speakers vs. non-native English speakers) were very useful for people like me who use English as a second language. It definitely helped me as a presenter to join the stage with confidence.
- Noriko Nakano, Nihon L'Oreal, Japan
Masterclass
COMPLIMENTARY* AFTERNOON MASTERCLASS | How to Get Closer to the Truth
A survey design workshopJon Puleston [Kantar]
Getting participants of research to provide truthful answers is quite a challenge in many countries across Asia. In this workshop Jon Puleston will be examine the behavioral science of taking a survey in an attempt to understand how you can get more truthful and realistic responses from research participants.
- Learn how to debias your research by understanding the underlying causes of bias
- Learn how to write and design questions that will encourage more truthful answers
- A look at the techniques you can use to circumvent people from lying in the first place
- How to handle and analyse data from surveys where you suspect that some of the respondents have not been 100% truthful.
This will be a practical hands on where Jon will share some of the secrets he has learnt over the last 2 decades conducting research on research and designing surveys for clients around the world.
* Full delegates can sign up for this complimentary session as they register for the conference. Note that space is limited and places for this complimentary session are given on a first come, first served basis.
Masterclass
Let’s CLlCK! (Clients Learning & Inspiring Clients with Knowledge)
Welcome Reception
Opening
Finn Raben [ESOMAR Director General]; Joaquim Bretcha [ESOMAR President] Ballroom
Ballroom
Welcome to India
Sandeep Arora [Representative for ESOMAR in India and Vice President of MRSI (Market Research Society of India)] Ballroom
Ballroom
Young ESOMAR Society (YES) Award
Caryl Anne Marcelo [Prestige Market Research Services Asia]; Neha Firdous [Diageo]; Prachi Jadhav [Kantar]; Sagorika Sen [Publisher’s Internationale]; Shatvisha Sengupta [Kantar]; Sneha Wankahde [Kantar]; Sudeep Raj Rajagopal [Ipsos] Ballroom
Ballroom
11 young researchers take centre stage at the Congress to WOW us with their big ideas! Each has only 60 seconds to pitch their idea. Attendee voting (via the ESOMAR app) determines the top three, who will then be invited back on stage Tuesday to share their thinking in a longer presentation.
Research - the Millennial Way
Sneha Wankahde, Kantar, India
It's All Happening in Real Time Now!
Rika Sen, Publisher's Internationale, Australia
Standardisation
Prachi Jadhav, Kantar, India
The Bahala Na Attitude and Psychological Preparedness
Caryl Anne Marcelo, Prestige Market Research Services, Philippines
Modern Ways of Data Collection
Sudeep Raj Rajagopal, Ipsos, India
Magic of Integration to Close the Gap Between Say & Do
Neha Firdous, Diageo, India
What's in a Meme?
Shatvisha Sengupta, Kantar, India
Introduction
Takeshi Oshima [MetLife] Ballroom
Ballroom
Remaining Human in a World of A.I.
An insights professional’s viewRamanathan Vythilingam [Unilever Asia] Ballroom
Ballroom
Remaining unashamedly, a human-insights professional in the world of A.I.
Ramanathan Vythilingam [Unilever Asia, Singapore]
Presentation: Client topic
Can AI Bring Better Insight than Humans?
A comparison of insights from human versus AI workToshimitsu Sekii [Kantar]; Yohei Takeshita [Twitter] Ballroom
Ballroom
Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.
Kenichiro Sato, [Twitter, Japan]
Yohei Takeshita [Twitter, Japan]
Toshimitsu Sekii [Kantar, Japan]
Presentation: Industry challenge
Introduction
Shelley Sengupta [Diageo] Ballroom
Ballroom
Anecdotal Evidence for CX/UX
When listening to small data in India gave a double digit Million$ win WorldWide to AmazonNeha Arora [Amazon]; Sonia Pall [Karvy Insights] Ballroom
Ballroom
Neha Arora [Amazon, India]
Sonia Pall [Karvy Insights, India]
Presentation: Qualitative inspiration
Designing Innovations Differently in the Digital Environment
Design and forecasting for an exclusive e-commerce launch of a new brandArindam Som [GlaxoSmithKline Consumer Healthcare]; Vidya Sen [Ipsos] Ballroom
Ballroom
5 Must-Haves for a new brand's Go-to-Ecom.
Arindam Som [GlaxoSmithKline Consumer Healthcare, India]
Presentation: Methodological innovation
Brand Cluster
Decoding the characteristics of urban consumption for brand growthCan Hu [Dataway]; Wennan Wei [Dataway] Ballroom
Ballroom
After deep learning and analysis of the brand preferences of different consumer categories, Brand Cluster revealed 18 clusters of brands and revealed the relationships between "allies" of brands providing the industry with new inspirations and new insight including whether a new city is appropriate for brand owners to expand into.
Wennan Wei [Dataway, China]
Can Hu [Dataway, China]
Presentation: Methodological innovation
MASTERCLASS | 10 Things You Need to Know
The global & regional trends shaping market researchRay Poynter [Potentiate] Studio 1
Studio 1
Ray Poynter draws on ESOMAR's Global Market Research studies to highlight 10 things you need to know about the trends that are shaping market research globally, with special reference to the Asia Pacific region.
Ray Poynter [Potentiate, UK]
Masterclass
Introduction
Priya Lobo [Ormax Compass] Ballroom
Ballroom
Purpose in Asia
What matters to consumers, and why it matters for brandsAnne Rayner [Kantar]; Vanessa Gibbons [Hilton] Ballroom
Ballroom
90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more?
Vanessa Gibbons [Hilton, Singapore]
Rebecca Southern [Kantar, Australia]
Anne Rayner [Kantar, Singapore]
Presentation: Case study
Research in the Wake of Tragedy
When qualitative research became “Emotion Work”Anjani Athukorala [Kantar]; Sandeep Dutta [Kantar] Ballroom
Ballroom
A road map to understanding how to conduct research during emotionally turbulent times for a nation; and how to emerge successful despite all odds.
Ramani Samarasundera [Hemas Marketing, Sri Lanka]
Fiona Juriansz Munasinghe [Hemas Marketing, Sri Lanka]
Sandeep Dutta [Kantar, Sri Lanka]
Anjani Athukorala [Kantar, Sri Lanka]
Presentation: Qualitative inspiration
Sustainability: Doomed If You Do, Doomed If You Don’t
Packaging insights for a 3-way win; consumers, brand and planetJayanth Narasimha [Brandscapes Worldwide]; Maitreyee Patki [Brandscapes Worldwide] Ballroom
Ballroom
When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?
Jayanth Narasimha [Brandscapes Worldwide Consultancy, Singapore]
Maitreyee Patki [Brandscapes Worldwide Consultancy, Singapore]
Presentation: Thought leadership
BUSINESS PRESENTATION | Winning Future Shoppers in the TCG Category with Integrated Insights
Karthik Venkatakrishnan [APAC-META Lead for Digital Research Practice, GfK]; Kundan Kumar [GfK] Studio 1
Studio 1
In an evolving consumer landscape, it is fascinating how new technologies drive innovation and value. While Asian shoppers are fairly innovative and engaged with the shopping experience, India leads the way. With mobile first generation and digital disruption in the country, the purchase journey is becoming increasingly complex owing to multiple influence points and changing channel construct. We will share insights from one of the largest Tech shopper studies done Globally including India to give clients insights on how to attract and monetize this hard to please audience.
GfK connects science and data to answer key business questions with its pioneering approach of integrating POS (point-of-sales) data, consumer surveys and reviews data. In the session, GfK presents actionable behavior-based insights to win over India's aspiring shoppers of Consumer Tech Products.
Karthik Venkatakrishnan [GfK, India]
Sponsored demo/presentation
The Data Counsellor Quiz Master - Let's Talk Data Protection Essentials
Kim Smouter-Umans [ESOMAR] Studio 1
Studio 1
Around the world, data protection and privacy is increasingly the buzzword on every CEO's lips. But just how up to speed are you on the fundamentals that is driving the regulatory agenda? Do you know what data protection authorities are looking at when they impose fines? Are you certain that your business practices are not unexpectedly breaching data protection laws around the world? In this session we're looking through the global lens to understand the fundamental principles that unpin data protection laws around the world. Learn more about the unique support ESOMAR provides through its Plus programme.
Join us for a unique and gamified interactive session, with prizes for teams that win our quiz!
You might also wish to join the webinar on 27 February - The Asia Pacific Privacy Law Developments You Need to Know About
Kim Smouter [ESOMAR, NL]
Masterclass
Dr Lalit Kanodia Laureate Award for Excellence in Technology in Market Research - Presentation ceremony
Ballroom
NETWORKING NIGHT
Relax, meet old friends and make new ones and have some fun.
Introduction
Priya Lobo [Ormax Compass] Ballroom
Ballroom
Integrated Pricing Strategy
Holistic leverage of pricing to drive short and long term competitive advantageArvind Sainath [Diageo] Ballroom
Ballroom
How holistic is your approach to making decisions on the most important marketing lever?
Arvind Sainath [Diageo, India]
Presentation: Thought leadership
Computing the Crystal Ball
Can you predict trends before they occur?Barnava Nandi [Unilever]; Chandan Agarwal [Unilever] Ballroom
Ballroom
Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive growth.
Ritika Sinha [Unilever, India]
Chandan Agarwal [Unilever, India]
Barnava Nandi [Unilever, India]
Presentation: Methodological innovation
Qual-laboration: Last Mile Humanity
Nandita Singh [Purple Audacity Research & Innovation]; Sharmila Das [Purple Audacity Research & Innovation] Studio 1
Studio 1
In the digital age, technology with its scale and reach, has opened up a number of avenues to leverage information, mine insights and deliver hypothesis about business and consumers alike. Most businesses today are tech-enabled, tech equipped or tech-first. However, our experience has shown us that today more than ever before it is important for qualitative research to go hand in hand with technology.
Join us for this workshop!
Masterclass
The Community Project
Ballroom
Winner of the Young ESOMAR Society (YES!) Award
Ballroom
Introduction
Nasrin Shafeghat [Centan] Ballroom
Ballroom
Driving Consumers’ Brand Perception and Engagement
A large-scale meta-analysis of video ads using Google machine learning x human codingKosuke Yoshida [INTAGE]; Minh Nguyen [Google] Ballroom
Ballroom
Using two publicly available Google machine learning APIs, this research looks at over 700 ad creatives to identify what creative features can help to drive consumers’ brand perception and engagement.
Minh Nguyen [Google, Japan]
Presentation: Industry challenge
The New Face of Customer Experience
How AI is driving customer engagement and experience?Rajiv Lamba [Neurosensum International] Ballroom
Ballroom
Turn customers into superfans!
Rajiv Lamba [Neurosensum International, Singapore]
Presentation: Methodological innovation
Marketing Beyond Instincts
Delivering front end insights quickly, accurately and at a fraction of costDaphne Mavroudi-Chocholi [machineVantage]; Gigi Leung [Johnson & Johnson Vision] Ballroom
Ballroom
Marketing beyond instincts - innovating discovery phase of campaign development through decoding language of the non-conscious mind.
Gigi Leung [Johnson & Johnson Vision, Japan]
Daphne Mavroudi-Chocholi [machineVantage, Japan]
Vanessa Oshima [machineVantage, Japan]
Presentation: Case study
The Data Counsellor Quiz Master - India’s Data Protection Legislation
Kim Smouter-Umans [ESOMAR] Studio 1
Studio 1
India is facing a data protection revolution with the introduction of its first comprehensive data protection law. So what does it mean for researchers operating in India or with Indian suppliers? Is it a game changer? Have the fundamental rules of the game been revisited, and if so, how? This interactive session zooms in specifically on India's data protection law and provides the latest updates as we get closer to the enforcement data. What awaits you is a surprising fun session to challenge your knowledge of the essential fundaments that underpin this law, as well as giving you practical guidance on the unique nature of this law.
You might also wish to join the webinar on 27 February - The Asia Pacific Privacy Law Developments You Need to Know About
Kim Smouter [ESOMAR, NL]
Masterclass
Next Gen Insight Professionals Lead the Way
How students from the University of Auckland make a difference for not-for-profit organisationsGeoff Lowe [Infotools] Studio 1
Studio 1
Award-winning paper that shows how industry collaborations can create benefits for the greater good (not-for-profit organisation) and next generation of insights professionals.
Geoff Lowe [Infotools, New Zealand]
Horst Feldhaeuser [Infotools, New Zealand]
Presentation: Case study
Introduction
Shelley Sengupta [Diageo] Ballroom
Ballroom
Passive Measurement - Path to Purchase
Measuring the pre-purchase and purchase behaviour of both online and offline mobile phone buyersAbhishek Saigal [Google]; Prithvi Raj [Nielsen] Ballroom
Ballroom
A first of its kind, completely passive analysis uncovering the pre-purchase and purchase behaviour of both online and offline mobile phone buyers on multiple online platforms including Google Search, Brand sites & YouTube & ECom Apps.
Abhishek Saigal [Google, India]
Prithvi Raj [Nielsen, India]
Presentation: Methodological innovation
Solving the Paradoxes of the Mobile-first World!
Leveraging micro-segmentation for hyper personalised marketingAbhinav Mohan [InMobi]; Umesh Krishna [Swiggy] Ballroom
Ballroom
How do I talk to you if I don't know you?
Ashwini Bagkar [Swiggy, India]
Umesh Krishna [Swiggy, India]
Abhinav Mohan [InMobi, India]
Somdipta Maity [InMobi, India]
Presentation: Methodological innovation
MASTERCLASS | The Rules of Growth
Learn how to boost your growth IQ Kristin Luck [ScaleHouse] Studio 1
Studio 1
Kristin Luck [ScaleHouse, USA]
Masterclass
Introduction
Takeshi Oshima [MetLife] Ballroom
Ballroom
Giving Voice to the Voiceless
Conducting research with the disempowered through AI-powered voice survey technologyAnne-Marie Moir [Lewers Research]; Neha Bagga [Telstra] Ballroom
Ballroom
Presentation: Industry challenge
ESOMAR TECHNOLOGY AWARD WINNER [AMSRS CONFERENCE) | Are you ready to meet EVE?
Using conversational AI to deliver consumer insightsGarreth Chandler [Evolve Research] Ballroom
Ballroom
Surveys are yesterday’s insights technology. The future is about artificial intelligence and conversations with benefits for researchers, research buyers, consumers. In this presentation, we look at the technology, its application and the evidence to show why it is the future of our industry.
Garreth Chandler [The Evolved Group, Australia]
Presentation: Methodological innovation
ESOMAR Member Priya Lobo
CEO, Ormax Compass, India
She has spent 25 years. at Ormax in the art of understanding consumers; and is a Mom & Kids expert.
A true explorer at heart, she has varied interests ranging from trekking, adventure sports like scuba diving & snorkelling, theatre, poetry, baking, visiting museums and ancient historical sites; and is a self confessed foodie.
Interested in more work from Priya Lobo? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Caryl Anne Marcelo
Business Development Officer, Prestige Market Research Services Asia, Philippines
Sessions:
ESOMAR Member Finn Raben
Director General, ESOMAR, Netherlands
Interested in more work from Finn Raben? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Garreth Chandler
Director, Evolve Research, Australia
Sessions:
ESOMAR Member Geoff Lowe
Executive Director, Infotools, New Zealand
Interested in more work from Geoff Lowe? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Joaquim Bretcha
International Director, Netquest, Spain
Sessions:
ESOMAR Member Karthik Venkatakrishnan
APAC-META Lead for Digital Research Practice, GfK, Singapore
Karthik is a well-rounded research veteran with over 20 years of rich experience in professional consulting services and consumer insights. His area of expertise are mobile & digital strategies, connected devices, cross media & big data analytics.
Sessions:
ESOMAR Member Neha Firdous
Consumer Planning Manager, Diageo, India
Sessions:
ESOMAR Member Ramanathan Vythilingam
Senior CMI Manager - Global Content Lead, Unilever Asia, Singapore
Interested in more work from Ramanathan Vythilingam? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Sandeep Arora
Executive Vice President & Global Head - Research & Analytics Solutions, Datamatics Global Services, India
2013 winner of ESOMAR Congress Award for Outstanding Representative in an Emerging Market. A research professional of over 22 years experience, currently working as Executive Vice President with the leading Data Management group, Datamatics Global Services - responsible for driving business growth in the Research & Analytics space using technology-enabled solutions. Representative for ESOMAR in India and Vice President of MRSI (Market Research Society of India).
Sessions:
ESOMAR Member Sharmila Das
Founder & Chairwoman, Purple Audacity Research & Innovation, India
Interested in more work from Sharmila Das? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Sonia Pall
CEO, Karvy Insights, India
Interested in more work from Sonia Pall? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Sudeep Raj Rajagopal
Research Executive, Ipsos, India
Sessions:
ESOMAR Member Jon Puleston
VP Innovation, Kantar, United Kingdom (GB)
Interested in more work from Jonathan Puleston? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Kristin Luck
Founder / Managing Partner, ScaleHouse, United States
Interested in more work from Kristin Luck? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Ray Poynter
Chief Research Officer for Potentiate, Potentiate, United Kingdom (GB)
Interested in more work from Ray Poynter? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Shobha Prasad
Director, Drshti Strategic Research Services, India
Interested in more work from Shobha Prasad? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
Programme Committee
Programme Committee Chair Lynn Zhang
Kantar, China
Siew Hoong Chan
Takasago International, Singapore
Mick Gordon
Ipsos, Hong Kong
Priya Lobo
Ormax Compass, India
Takeshi Oshima
MetLife, Japan
Shelley Sengupta
Diageo, India
Nasrin Shafeghat
Centan, Japan
ESOMAR Ambassador APAC John Smurthwaite
TNS, Malaysia
Programme Committee Chair
Managing Director Insight Divison
Lynn is Managing Director of Kantar China, Insight Division. She is responsible in driving business growth with developing Kantar proprietary solutions.
Senior executive with extensive and in-depth knowledge of APAC region, particular in consumer centric business. Her research experience spans Australia, New Zealand, US and China., also covers a wide range of important industries such as Automotive, FMCG, luxury, Finance etc.
Lynn loves exploring the human mind to uncover the magic that makes brands and services relevant and exciting to consumers. Her primary expertise is in translating consumer insight and competitive intelligence into business results. Prior to KTNS, she was vice president for managing Nielsen Qualitative Practice Greater China region and Emerging business.
ESOMAR MemberCIMR Regional Asia Lead
Siew Hoong Chan is Regional Asia Lead, Consumer Insights and Market Research (CIMR), Flavor Division at Takasago International (Singapore) Pte. Ltd.. She has over 25 years of experience in market research - on the agency and client-side - spanning Asia and the U.S.. She graduated with an MBA from the CSU, Chico, California, U.S.A. and with a. B.B.A. from the National University of Singapore.
Interested in more work from Siew Hoong Chan? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
ESOMAR MemberManaging Director
Mick is the Managing Director of Ipsos in Hong Kong where he has been based since 2014, leading a team of 200 research professionals. He is also a board member of the MRSHK. Mickwas previously based in India, from 2008 he was MD of Synovate India and then on the acquisition of Synovate by Ipsos became CEO of Ipsos India in 2011. He was an board member of the MRSI during his six years in India.
After training as an accountant in UK, Mick joined the market research industry in 1996 as a Finance Director of an independent agency before participating in the sale of that agency to Synovate, and working in a number of senior roles in Synovate UK.
ESOMAR MemberCEO
She has spent 25 years. at Ormax in the art of understanding consumers; and is a Mom & Kids expert.
A true explorer at heart, she has varied interests ranging from trekking, adventure sports like scuba diving & snorkelling, theatre, poetry, baking, visiting museums and ancient historical sites; and is a self confessed foodie.
Interested in more work from Priya Lobo? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Head of Marketing Science
Interested in more work from Takeshi Oshima? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
VP and Chief Planning Officer
Shelley Sengupta is the Chief Planning Officer at Diageo India and a member of the Global Planning Leadership Team.
She is also an advisor to the World Economic Forum for their project on Future of Consumption in Fast Growth Consumer Markets - India.
Shelley has over 19 years' of experience in marketing and communication strategy, retail and shopper as well as innovation. She has worked across industries such as alcoholic beverages, automotive and CPG.
A communications specialist, Shelley's interest areas range from Consumer Psychology and Behavioral Sciences on the one hand to Sociology, Anthropology and Neuroscience on the other hand.
Shelley is fascinated by the workings of the human mind and has delved extensively into Motivational Research, Emotion and Applied Neuroscience in order to equip herself not only as a cutting edge consumer behavior specialist but also as a marketer par excellence.
Her current areas of work include Cultural Marketing wherein an amalgamation of cultural insights and consumer behavior are used to drive brand strategy. Her work in this area forms the foundation for driving communication and content strategy for Diageo.
An avid traveler, Shelley seeks to augment her knowledge about human cultures the world over through her extensive travels. She also likes to experiment with cuisines from around the world and believes that she is a chef in the making.
Senior Researcher
Earned bachelor and master degree in Solid-state Physics and Biophysics in Iran respectively, and got PhD in experimental Cellular Neuroscience from Waseda university, Japan. PhD achievement was development of a Two-photon microscopy for Neural ensemble imaging and finding their connectivity.Then joined to Riken Institute as a post-doctoral research and did computational Neuroscience for analyzing large scale networks.
Finally, started working in Centan as a senior researcher in Neuro-marketing field and involved in international project design and management.
Interested in more work from Nasrin Shafeghat? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
ESOMAR MemberESOMAR Ambassador APAC
ESOMAR Ambassador APAC
Interested in more work from John Smurthwaite? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here