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Programme

Filter

08:30 - 09:00
08:30 09:00

Registration

Opening & Welcome
08:30 - 09:00
08:30 09:00

Good morning coffee & Connection
A meet and greet for everyone to network before kicking off the content

09:00 - 09:15
09:00 09:15

Opening
Welcome to everyoneFinn Raben [ESOMAR Director General]

Finn Raben
ESOMAR Director General
09:15 - 09:30
09:15 09:30

Introduction to the programme
Welcome from Unilever & CommitteeBV Pradeep [Global VP Consumer & Market Insights, Unilever | ESOMAR Council, UK]

BV Pradeep
Global VP Consumer & Market Insights, Unilever | ESOMAR Council, UK
Successful Strategies for a Data-driven WorldCreate business impact through smart segmentation, innovative organisation-wide guidelines, and strong insights leadership
09:30 - 09:35
09:30 09:35

Introduction
BV Pradeep [Unilever]

BV Pradeep
Session chair Global VP Consumer & Market Insights, Unilever, United Kingdom (GB)
09:35 - 09:55
09:35 09:55

'Qually Seems to be the Hardest Word'
Building a strategic segmentation for the futureFrancesca Smith [Whitbread]; Stuart Bluck [Whitbread]

Driving the value of qual in a data driven world.

Francesca Smith
Research Lead, Whitbread, United Kingdom (GB)
Stuart Bluck
Senior Manager - Insight and Analytics, Whitbread, United Kingdom (GB)
09:55 - 10:15
09:55 10:15

Data Strategy Framework
How to create a data driven organizationNorman Wilde [Bayer Animal Health]

Stop hoarding data and start hunting the right questions!

Norman Wilde
Senior Market Research Manager, Bayer Animal Health, Germany
10:15 - 10:35
10:15 10:35

When Analytics Go Wrong
When big data leads to bad insights - why analytics and insights departments need to come togetherStuart McGown [Philips International]; Tony Costella [HEINEKEN International]

Insights departments need to step up and take control of analytics to save the industry and their own business.

Stuart McGown
Head of Marketing Intelligence, Philips International, Netherlands
Tony Costella
CMI Director, HEINEKEN International, Netherlands
10:35 - 10:55
10:35 10:55

Discussion

10:55 - 11:15
10:55 11:15

Networking game

11:15 - 11:45
11:15 11:45

Networking break

The Principal PrinciplesDuring this interactive workshop, get in-depth perspective on the guiding principles to becoming a strategic partner within your organisation
11:45 - 11:55
11:45 11:55

Introduction
Simon Tregidgo [Kingfisher Group]

Simon Tregidgo
Session chair Group Insight Lead, Kingfisher Group, United Kingdom (GB)
11:55 - 12:55
11:55 12:55

Embedding Insight Team as Change Catalysts
Building an impactful toolkit of ways to engage your senior decision makers with insight!Ed Nash [Sky]; Holly Clark [Sky]; Sarah Jousiffe [Sky]

Learn, share and try out techniques which position Insight teams as the catalyst for change within organisations based on Sky's Customer Closeness strategies.

Ed Nash
Qualitative Research Controller, Sky, United Kingdom (GB)
Holly Clark
Insight Engagement Manager, Sky, United Kingdom (GB)
Sarah Jousiffe
Head of Qual Research & Insight Engagement, Sky, United Kingdom (GB)
12:55 - 13:00
12:55 13:00

Discussion

13:00 - 14:00
13:00 14:00

Lunch

Diversity-driven Consumer CentricityHear what happens when two leading brands focus on inclusion, giving diverse groups the power to create change and affect ROI positively
14:00 - 14:05
14:00 14:05

Introduction
Olga Kornilova [Ferring Pharmaceuticals]

Olga Kornilova
Session chair Global Senior Manager Competitive Intelligence and Market Research, Ferring Pharmaceuticals, Switzerland
14:05 - 14:25
14:05 14:25

Content Rockstars
When a small millennial insights team effects measurable change in a huge multinationalNamita Mediratta [Unilever]

Namita Mediratta
Global CMI Director, BCS, Unilever, United Kingdom (GB)
14:25 - 14:45
14:25 14:45

Embedding Diversity and Inclusion throughout Jaguar Land Rover
How co-creation with consumers and employees led to the implementation of a new business strategyAnne-Sophie Boettcher [Jaguar and Land Rover]

Why considering and addressing core business behaviours as well as the end-to-end customer journey, driven by customer insight, is essential in creating and implementing an authentic diversity and inclusion strategy.

Anne-Sophie Boettcher
Research Senior Analyst, Jaguar and Land Rover, United Kingdom (GB)
14:45 - 15:00
14:45 15:00

Discussion

15:00 - 15:30
15:00 15:30

Networking break

Better (Purposeful) BrandingActionable tips and tricks for anyone still questioning whether their brand should take a stand
15:30 - 15:35
15:30 15:35

Introduction
Simon Tregidgo [Kingfisher Group]

Simon Tregidgo
Session chair Group Insight Lead, Kingfisher Group, United Kingdom (GB)
15:35 - 15:50
15:35 15:50

Brand Purpose: Love It Or Hate It
10 Learnings on Brand Purpose through insightsRob Turnbull [Twitter]; Sara Picazo Lutton [Twitter]

Brand purpose marketing seems to be the Marmite of ad land in 2019. Regardless of whether you love it or hate it, we've uncovered 10 learnings on Brand Purpose based in research.

Rob Turnbull
Research Analyst, Twitter, United Kingdom (GB)
Sara Picazo Lutton
Head of UK Ad Research, Twitter, United Kingdom (GB)
15:50 - 16:00
15:50 16:00

Discussion

16:00 - 17:30
16:00 17:30

Networking drinks
at PITCH venue

Why end the day when you can continue connecting over drinks? Stay at PITCH post programme for extended networking including great conversation and snacks!

08:30 - 09:00
08:30 09:00

Registration

09:00 - 11:15
09:00 11:15

Client Coffee & CLICK
Clients Leaning and Inspiring Clients with Knowledge or CLICK, is a meet-up for the client-side (only) to network and share best practice in an informal and private setting

Moderated by:
Elaine Rodrigo, Chief Strategy & Insights Officer, Danone, France
BV Pradeep, ESOMAR Council and Global VP Consumer & Market Insights, Unilever, UK

11:15 - 11:45
11:15 11:45

Networking break

11:45 - 12:00
11:45 12:00

ESOMAR Update: Be Data Smart
Finn Raben [ESOMAR Director General]

Finn Raben
ESOMAR Director General

Announcement

Online Identities: Is it You? Is it True?Deep dive into discussions centred around online sharing behaviours and the methods and tools to help combat fake news and disinformation
12:00 - 12:05
12:00 12:05

Introduction
Simon Tregidgo [Kingfisher Group]

Simon Tregidgo
Session chair Group Insight Lead, Kingfisher Group, United Kingdom (GB)
12:05 - 12:25
12:05 12:25

Duty, Identity, Credibility: Fake News And The Ordinary Citizen
Lucile Stengel [BBC News]; Sapna Solanki [BBC News]

In the face of rising media coverage of the harms, machinations, and actors responsible for spreading misinformation, our research project sought to surface a crucial but underexplored side of the fake news debate - the role of the ordinary citizen.

Lucile Stengel
Senior Researcher, BBC News, United Kingdom (GB)
Sapna Solanki
Senior Researcher, BBC News, United Kingdom (GB)
12:25 - 12:45
12:25 12:45

Trusting The Internet
Confidence in social listening for business development and brand moving onlineYuliya Yakupova [Cherkizovo Group]

The main goal of this presentation is to open a discussion around internet research (quali & quanti / panels), whether the offline audience is still different vs online, and whether you need to check the online results with ethnography.

Yuliya Yakupova
Head of Insights & Business Intelligence Department (RTE) Products, Cherkizovo Group, Russian Federation
12:45 - 13:00
12:45 13:00

Discussion

 

13:00 - 14:00
13:00 14:00

Lunch

Tech Worth TryingThe tools currently helping three global brands with precision, prominence and prediction
14:00 - 14:05
14:00 14:05

Introduction
Olga Kornilova [Ferring Pharmaceuticals]

Olga Kornilova
Session chair Global Senior Manager Competitive Intelligence and Market Research, Ferring Pharmaceuticals, Switzerland
14:05 - 14:25
14:05 14:25

A Fool With A Tool Is Still A Fool: How Microsoft Is Leveraging AI To Drive CX Impact
Microsoft's experience with implementing a system that gains AI-enabled insights about CX drivers from detailed text feedbackRajul Jain [Microsoft]

Microsoft implemented a solution that combines highly actionable findings at scale with human-like precision of automated text coding with strong explanatory power. A big learning: AI will not drive impact when not combined with human intelligence.

Rajul Jain
Senior Market Research Manager, Microsoft, United States
14:25 - 14:45
14:25 14:45

Driving Business Impact Through Digitization
Kevin Evans [PepsiCo]; Laura Barber [PepsiCo]

Learn how PepsiCo is transforming its insights function by pioneering better insights tools for the 21st century

Kevin Evans
Senior Manager - Global Digitisation COE, PepsiCo, United Kingdom (GB)
Laura Barber
Insights & Analytics Director, PepsiCo, United Kingdom (GB)
14:45 - 15:00
14:45 15:00

Discussion

 

15:00 - 15:30
15:00 15:30

Networking break

Social Listening Driving InnovationFrom online chatter to magazine matter – discover how one brand uses social listening to grow their market and stay ahead of emerging trends
15:30 - 15:35
15:30 15:35

Introduction
BV Pradeep [Unilever]

BV Pradeep
Session chair Global VP Consumer & Market Insights, Unilever, United Kingdom (GB)
15:35 - 15:55
15:35 15:55

Beauty Tuned In
A high-gloss style magazine driving trends into actionTrish McLoughlin [Unilever]; Vittoria Musotto [Unilever]

Utilizing mostly social listening and search tools to curate the magazine content, and help launch nearly 40 innovations, with Beauty Tuned In we have the latest beauty trends at our fingertips, enabling us to glue them to the core of everything we do.

Trish McLoughlin
Human, Cultural and Foresight Strategist, Unilever, United Kingdom (GB)
Vittoria Musotto
PDC Insights Manager - Beauty & Personal Care, Unilever, United Kingdom (GB)
15:55 - 16:05
15:55 16:05

Discussion

16:05 - 16:15
16:05 16:15

Programme summary & Closing
Finn Raben [ESOMAR Director General]

Finn Raben
ESOMAR Director General
16:15 - 16:45
16:15 16:45

Farewell drinks