EVP EMEA

• SPONSORED | The Challenges Facing Insights and The Road Forward (24 September 2018 - 16:40) / Speaker

ESOMAR Member

Senior Partner

Global Insights & Analytics transformational leader with 30 years of experience in driving brand growth through embedding consumer & shopper understanding in business strategy.

At present Maria is a Senior Partner at Brand Leadership Group, a "growth driven, people fuelled" brand strategy firm.

Previous roles include Vice President and Global Head of Insights & Analytics for Mondelez International and Head of Consumer Insights & Strategy for Kraft Europe.

Across her career in General Mills, Kraft and Mondelez International, Maria has...

• Led Insights & Analytics teams, driving business impact, with maximum efficiency (ZBB).
• Launched globally a program inspired by marketing science based principles of growth, impacting strategy, innovation and brand communication.
• Designed and implemented consumer landscape maps to set the foundation for corporate growth strategy.

• Introduction (24 September 2018 - 11:20) / Session chair
• Introduction (24 September 2018 - 15:45) / Session chair
• Introduction (25 September 2018 - 11:15) / Session chair

Director - Corporate Communications I PR I Research & Insights

• The Talent Contest: ESOMAR Research Effectiveness Award | FINALIST: Jabong: Rising from the ashes (25 September 2018 - 17:10) / Speaker

Trainer & Consultant

Edoardo Binda Zane, founder of ebz coaching is a Berlin-based trainer and consultant for Teambuilding and Leadership. He works at the intersection of Management Theory, Improvised Theatre Practice and Academic Sciences. In his work, he applies concepts and techniques from behavioural sciences and managements and trains them via exercises and direct experience, rather than explanations. He is based in Berlin and also works in Milan and Paris.

• LEVEL UP! Leadership in the Digital Age (24 September 2018 - 13:00) / Speaker

Head of Research

Interested in more work from Michael Björn? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• CLIENT PANEL DISCUSSION | Brands on Fire (24 September 2018 - 14:30) / Panelist

ESOMAR Member

Market Research Manager

Pia holds a M.Sc. in Psychology from the University of Cologne, with a focus in both business and clinical psychology.

After a couple of research stints in different areas such as women's rights, psycho-social programs, cognitive learning mechanisms in children as well as market research on various industries, Pia decided to immerse herself in everything navigation. In 2014 Pia started working for Nokia's mapping division before it became HERE Technologies in 2015.

With a true passion for qual and an expertise in quant, she started in HERE's User Research team where she ran car driver distraction studies. Today, Pia is part of HERE’s market intelligence team where her research role has widened to delivering consumer and customer insights as a Market Research Manager.

• The Privacy Paradox (24 September 2018 - 16:00) / Speaker

Insights Manager

Dennis Brosnan is the Partnering Insights Manager at Sonos and drives partnership initiatives and global loyalty insights for the brand. Dennis was formerly a Consultant at Forrester Research and obtained his MBA and MS in Marketing Analytics from Bentley University.

• How SONOS Understands Drivers of NPS by Using AI Better, Faster, Cheaper (24 September 2018 - 11:25) / Speaker

Founder & CEO

Frank is one of world's leading experts in success driver research. He is founder and CEO of SUCCESS DRIVERS - a marketing consultancy that provides analytics-based marketing solutions, and consults with leading brands around the world such from Audi, Deutsche Bank, Facebook, Intel, L'Oreal, Procter&Gamble, SONOS, T-Mobile to Unilever. The company is well known for leveraging a self-learning, AI-based methodology to gain cause-effect insights out of data.

Interested in more work from Frank Buckler? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• How SONOS Understands Drivers of NPS by Using AI Better, Faster, Cheaper (24 September 2018 - 11:25) / Speaker

Director

Leigh's background as a mathematician and a developer of early Internet technology provided an unusual but useful basis for understanding human decision making when he moved into market research. As co-founder of Irrational Agency, he applied behavioural science and consumer psychology to invent new ways to measure consumer motivation. He created some of the industry's first implicit measurement tools and is at the forefront of innovating in non-conscious measurement techniques.

In 2012 he wrote The Psychology of Price, a book on using pricing strategy to create non-conscious value. He has published in IJMR on behavioural conjoint measurement, and presented twice at ESOMAR as well as at numerous industry and scientific conferences. He is currently writing a new book on cognitive economics.

Interested in more work from Leigh Caldwell? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Blindfolded, Describing an Elephant (24 September 2018 - 15:50) / Speaker

Director - Strategy & Insights

• McNext (24 September 2018 - 16:30) / Speaker

Senior Manager - Consumer & Business Insight

• The Talent Contest: ESOMAR Research Effectiveness Award | FINALIST: Taking the guesswork out of a successful strategy for McDonald's Malaysia (25 September 2018 - 16:55) / Speaker

Keynote speaker

CEO

Piet is a multilingual Dutch national who has an extensive international background and a proven track record of leading growth businesses in innovative and disruptive business environments.

In August 2016 Piet was appointed CEO of the Wehkamp Group, the holding company of Wehkamp.nl and Lacent Financial Services BV. Wehkamp is the leading player in the Dutch online B2C e-commerce market.

Previously, he was Vice President of Global Operations and Managing Director, Europe of US-based Sonos, a wireless HiFi equipment manufacturer. Before that Piet held senior positions at Amazon.com in the UK between 2007 and 2011 and at Phillips Consumer Electronics in China between 2004 and 2006. Piet joined Philips in 1986 and before moving to China he has held senior global product creation and development positions in Singapore, the US and Europe.

Piet is also a non-executive Director of Jumbo Supermarkten BV and of BCA marketplace Plc and Displaydata, both based in the UK.

• KEYNOTE | Digital Transformation and the Impact on Retail (24 September 2018 - 09:50) / Keynote speaker
• CLIENT PANEL DISCUSSION | Brands on Fire (24 September 2018 - 14:30) / Panelist

Director - Customer & Market Research

• Unifying Measures of Customer Experience and Satisfaction (25 September 2018 - 09:45) / Speaker

ESOMAR Member

EVP of Global Client Services

Melanie serves as EVP of Global Client Services for Research Now. Since joining the company in 2011, Melanie has played an integral role in shaping a team that is passionate about research sampling, quality and world class client service.

Melanie has two decades of experience designing, executing and interpreting research for agencies and corporations, and is sought out for her thought leadership in the next generation of data collection. Her co-authored paper, “Multimode, Global Scale Usage: Understanding respondent scale usage across borders and devices,” was awarded Best Methodological Paper at ESOMAR Congress 2013 and Paper of the Year at ESOMAR Congress 2014. Known as an expert methodologist, she spent over a decade at a full-service research firm in Dallas where she developed her strong research background, followed by nearly a decade specializing in all forms of digital research including online, mobile and social.

Melanie has a Bachelor’s degree in business administration and marketing. She serves on several additional industry and quality councils and boards, including the University of Georgia's MRII, the ARF, CASRO, and MRA organizations, and is a respected writer and speaker.

Interested in more work from Melanie Courtright? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• SPONSORED | Consumer Data Trends in Action (25 September 2018 - 09:50) / Speaker

Global Curation Lead

After spending four years as Head of Qualitative in Ipsos South-East Europe, Cristina currently serves as a Global Curation Lead, based in Ipsos Belgium. Due to her formation in Sociology and Social Semiotics and to her broad international marketing experience gathered while living and working in Romania, Germany, Spain and Belgium, Cristina is dedicated to training the qualitative teams across the Ipsos world. Her areas of expertise are motivational research, curation, workshop facilitation and insight generation. Cristina started her research career in 2005 and since then she has done market research on both agency and client side, working for major multinational companies: Synovate, Nielsen, Kraft Foods and Ipsos.

• The HEINEKEN Insight Cloud (25 September 2018 - 09:05) / Speaker

Group Manager Consumer & Shopper Insights

• Fortune of the Commons (24 September 2018 - 15:50) / Speaker

General Manager - Customer & Market Research

Reed is the General Manager of Microsoft's Customer & Market Research team, comprised of 100 research consultants in the US and Europe. The team consults with senior leaders across the company and presents insights-based perspectives that impact a wide range of business decisions spanning the marketing and engineering. Reed has spearheaded the evolution of the insights discipline at the company in a number of ways, including the creation and management of a successful Knowledge Process Outsourcing function, expansion of Advanced Analytic capabilities, harnessing of social intelligence to inform product development and marketing, and embracing a variety of new behavioral, financial and perceptual data sets to deliver deeper and more precise insights to internal stakeholders.

Interested in more work from Reed Cundiff? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Introduction (24 September 2018 - 11:20) / Session chair
• Introduction (24 September 2018 - 11:20) / Session chair
• Introduction (25 September 2018 - 09:00) / Session chair
• Introduction (25 September 2018 - 14:05) / Session chair

ESOMAR Member

Managing Director

Lucy Davison has over 30 years experience in B2B marketing & branding. She founded Keen as Mustard Marketing in 2006 with the vision of providing data, research and insight companies and insight clients superb marketing. Pre Mustard, Lucy worked at Research International as global marketing director for 7 years. And prior to RI, she worked as a marketing and PR consultant with several leading brand, design and marketing agencies. When not travelling she lives in London and Somerset. Her first degree was in English Literature, her second in Landscape Architecture. She is a sought after speaker on communications and marketing and has contributed to several leading publications including The Financial Times, Marketing Week and The International Journal of Brand Management.

Interested in more work from Lucy Davison? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• The Great Internal Communications Experiment (24 September 2018 - 14:25) / Speaker

Global Director - Strategy & Insights

Insights entrepreneur with broad international experience (Global, Europe, Asia) across multiple FMCG industries and across client (Unilever & Danone) and agency sides.

• Re-imagine Innovations (24 September 2018 - 16:10) / Speaker

Head of Strategy & Innovation

• The Talent Contest: ESOMAR Research Effectiveness Award | FINALIST: The Merchant DNA (25 September 2018 - 17:25) / Speaker

ESOMAR Member

Founder & President

Ludovic is Chairman and Founder of Haystack, servicing the world's leading FMCG, Personal Care and Healthcare companies in product development, customer centric innovation, sensory & shopper strategy and consulting, and is also an expert in sensory and consumer science.
Ludovic is a real expert in "hybrid research" mixing science based quantitative, qualitative and behavioral techniques to increase the predictability of research.
Some of his specialties include: Sensory science, Food trends, Multi Sensory Experience to enhance your brand, Customer Centric Innovation, and Entrepreneurship.

Interested in more work from Ludovic Depoortere? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Barry Callebaut Strikes Gold with the Chocolate of the Future (24 September 2018 - 11:25) / Speaker

VP CMI Home Car - People Foresight & CMI Capabilities

Myralda Derks leads the Consumer & Market Insight (CMI) team in for Home Care, as well as U-Futures (Human & Cultural Futures, U-Brand & Sustainability) and CMI Gym (Capability & Knowledge Management). In her role she ensures the CMI team provides actionable insight, foresight and key growth opportunities to the Home Care and wider Unilever Business.

Myralda held several positions inside and outside Unilever in Marketing, Communication Planning and Consumer & Market Insight (BB & BD). She lived and worked in Europe, North America and AMET (Africa, Middle East, Turkey). Most recently she led the CMI Team in North America.

Myralda is a solution oriented leader, who combines simplifying complex issues and a decisive attitude with a healthy dissatisfaction with status quo. She is always looking for opportunities to improve the development and impact of Consumer Insight; inside and outside Unilever CMI.

• A New Generation of Craftsmanship (24 September 2018 - 11:25) / Speaker

Keynote speaker

Chief Strategy Officer EMEA

Malcolm Devoy is the Chief Strategy Officer for PHD EMEA and co-authored PHD's latest book, MERGE: The closing Gap Between Technology and Us(2017) following PHD's studies on the future of technological progress and the implications on consumers, brands and humanity. Malcolm previously co-authored other PHD publications on artificial intelligence and the impact on marketing (SENTIENCE, 2015); on uses of gamification for brands and businesses (GAME CHANGE, 2013); and on challenger brand thinking (OVERTHROW, 2012). Malcolm currently leads the global media communications strategy for GSK's consumer healthcare brands.

• KEYNOTE | Merge - The Closing Gap Between Humans and Technology (26 September 2018 - 12:40) / Keynote speaker

ESOMAR Member

Director - Global Accounts & Partners

Babita is Head of Strategic Partnerships at Zappistore. She is responsible for driving mutually successful relationships between Zappi and it's Partners, identifying those Partners and ensuring that together they bring the benefits and value of automation to the research and insight world. She also believes the Insight world is the most diverse and coolest industries to be in, something we need to be shouting more about. Babita started her career as a Statistician but has since spent 20 years in the research industry holding a diverse set of roles from managing senior commercial teams to spearheading new behavioral based digital research techniques.

• Permission to Launch (25 September 2018 - 12:00) / Speaker

Executive Director

Michael is one of the founders of Dig Insights, which he started with three co-founders in 2010. Dig Insights has grown to over 50 employees working on insights studies globally. Michael has worked on both the client side (Kraft Foods) and supplier side (Environics, Nielsen and Maritz) of the research industry for over 20 years. Michael has conducted quantitative and qualitative research on an international scale for many companies, including Nestlé, Tyson, Coca-Cola, McDonald's, P&G, Mars, Kraft and MillerCoors. Michael's areas of specialization include volumetric forecasting, package design and brand positioning / innovation.

• McNext (24 September 2018 - 16:30) / Speaker

Western Europe Knowledge & Insights Director

Begonia is Western Europe Knowledge & Insights Director for Coca-Cola Company. Currently based in London, she started her career in Knowledge & Insights with Coca-Cola in her native Spain, as a consumer insights manager for Coca-Cola Iberia. Prior to that she worked as a marketing manager for Coca-Cola Iberia. A passionate qualitative moderator, her work now includes all kinds of research. In total she has been with Coca-Cola for nearly 18 years. She started her career in marketing in brand management at Colgate Palmolive and SC Johnson.

Interested in more work from Begoña Fafian? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• The Great Internal Communications Experiment (24 September 2018 - 14:25) / Speaker

ESOMAR Member

Vicepresident of Innovation and Intelligence

Vice-president of Innovation and Intelligence in ProColombia. Prior to this position, Pedro was a consultant for the World Bank and the Interamerican Development Bank supporting statistical projects throughout LATAM.

He was also Deputy Director of the DANE, Colombia's official Statistics Agency, where he specialized in the measurement of economics and demographics. Pedro had worked in market research for companies like Nielsen, YanHaas, Ahzul and Telecom before this. He is also a professor in Marketing research at Universidad Javeriana, one of Colombia's leading Universities. Pedro has a degree in Business and a post-graduate degree in Political Marketing and Public Opinion from the Universidad Javeriana in Colombia. In addition to this, he also has a Master degree in Marketing Research from Barcelona University.

Interested in more work from Pedro Fernandez? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Country Branding (25 September 2018 - 10:05) / Speaker

Partner

• The Talent Contest: ESOMAR Research Effectiveness Award | FINALIST: The Merchant DNA (25 September 2018 - 17:25) / Speaker

ESOMAR Member

Associate

Dr Laurent Flores has over 20 years of experience of marketing research in a digital environment. A serially successful entrepreneur, he is Professor of Business at Université Paris II & Inseec Business School. He is the past President of ESOMAR. A regular author, he has published over 50 scientific articles and books.

Interested in more work from Laurent Florès? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Tell Me Who Your Friends Are, I Will Tell You Who You Are (25 September 2018 - 14:50) / Speaker

ESOMAR Member

ESOMAR Representative for Germany

Managing Director & Owner

• Welcome (24 September 2018 - 09:10) / Speaker

ESOMAR Member

ESOMAR Professional Standards Committee

Elections and Polling Consultant

Kathy Frankovic is a member of the ESOMAR Professional Standards Committee. She is a former President of WAPOR (World Association for Public Opinion Research) and AAPOR (American Association for Public Opinion Research). She spent more than three decades at CBS News as the point person for the CBS News Poll and the CBS News polling collaboration with The New York Times. After the 2000 election, she was placed in charge of the network's Election Night decision team, and successfully projected election results for elections from 2002 to 2008. She retired from full-time work at CBS News in 2009, but since then has been an Election and Polling consultant for CBS News, YouGov, Harvard University, Open Society Foundations and other survey research organizations.

Frankovic chaired the committees that wrote the 2014 revision of the ESOMAR/WAPOR guide to Opinion Polls, the international course for journalists sponsored by WAPOR, ESOMAR and AAPOR, the WAPOR guide to Exit Polls and Election Forecasts.

Frankovic writes and lectures extensively on topics like the history of polling in the media, its importance in modern day journalism, survey quality, and the gender gap. A former academic, she holds a Ph.D. in political science.

Interested in more work from Kathy Frankovic? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Government Regulation and Election Embargoes Can Threaten Poll Quality (25 September 2018 - 14:20) / Speaker

Domain Lead - Media & Digital

Andy is head of the Media and Digital domain for Kantar Germany. He runs a team that works with all the top global brands, advertising agencies, media companies, and adtech firms across the EU to help them effectively target their audiences & measure the ROI and reach of their marketing campaigns. Prior to his current position, Andy was VP, Measurement & Activation for Millward Brown based in San Francisco.

• Permission to Launch (25 September 2018 - 12:00) / Speaker

ESOMAR Member

Head of Global Planning

Interested in more work from Andrew Geoghegan? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Positive Gender Portrayal in Advertising (26 September 2018 - 09:55) / Speaker

Senior Manager - Finance Sector Lead

Interested in more work from Ipsita Ghosh? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• The Talent Contest: ESOMAR Research Effectiveness Award | FINALIST: Taking the guesswork out of a successful strategy for McDonald's Malaysia (25 September 2018 - 16:55) / Speaker

Senior Researcher

Laura has a degree in International Business Management from Universidad del Rosario and a Masters in Marketing from Universidad de los Andes. Her first job experience was in India and since then, Laura has embarked on various world adventures which call out to her biggest passion in life, travel. She has learnt about other cultures including their unique customs and languages; Laura speaks Spanish, English, Portuguese, and soon will give herself the challenge of learning Chinese.

Interested in more work from Laura Gomez? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Country Branding (25 September 2018 - 10:05) / Speaker

Commercial Director

Will Goodhand is Commercial Director at System1 PLC, leading the group’s award-winning approaches to emotion-first comms testing for long & short-term profitability.

Will previously held senior roles in Brand & Communications in other agencies, notably leading a multi-disciplinary team to victory in The Drum magazine's Marketing Can Change the World Award for Best Digital Strategy & Campaign, for SURF Survivors Fund, the Rwandan genocide survivors' charity. Will’s recent stints have also taken in digital and social media analytics.

Before market research, Will worked as interview trainer and mentor to university and job applicants. He understands the challenges of identifying and projecting the resonant aspects of your own personality through his own 150+ gigs as a stand-up comedian.

Interested in more work from Will Goodhand? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Find YOUR Brilliance! (25 September 2018 - 09:05) / Speaker

Custom Research Director

Experienced Research Director with a demonstrated history of working in the marketing and advertising industry. Raul has developed his career in some of the main international research agencies. Working at companies like GFK, Millward Brown and Ipsos has provided him with the opportunity of working for many different brands, and with a wide variety of research methodologies. Throughout the last few years in research companies, Raul has focused on advertising research, analyzing brand communication with tracking projects, and advertising pre-testing techniques. This interest in advertising and media research led him to joining Omnicom Media Group as strategic research senior manager in 2010. His mission was to strengthen the research capabilities of the company and its customers.

• A Game Changer in Understanding Toy Purchasers (25 September 2018 - 11:20) / Speaker

ESOMAR Member

Research Manager

Interested in more work from Julia Görnandt? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• CLIENT PANEL DISCUSSION | Brands on Fire (24 September 2018 - 14:30) / Panelist

Author & Executive Coach

Caroline worked for over a decade at Royal Central School of Speech and Drama in London as a voice coach. She is the author of Gravitas: Communicate with Confidence, Influence and Authority (Ebury) and Star Qualities (Macmillan). Her 2014 TEDx on the Surprising Secret to Speaking with Confidence has been viewed over 5 million times. Caroline speaks regularly at Henley Business School, School of Life and London Business Forum. Clients have included news anchors and reporters, actors, CEO’s of FTSE 100 and 250 companies, a monarch and TV magicians amongst others. Her skill is to take ideas previously known only by performers, newscasters and theatre and make them immediately usable for the audience in their professional challenges.

• Find YOUR Brilliance! (25 September 2018 - 09:05) / Speaker
• LEVEL UP! Chemistry: Connect with Clients (25 September 2018 - 10:50) / Speaker

DIrector of Market Research

As a Director of Market Research at Microsoft, Robert influences data-driven decisions from marketing to engineering.  Robert brings a unique perspective in application of telemetry and traditional research techniques to solve complex questions.  His expertise is often leveraged to build cross-organizational platforms like Lifetime Value and Multi-touch Attribution.  Prior to Microsoft, he was a research consultant in the technology and transportation industry.

• Market Research - Connecting Data and Driving Lifetime Value (26 September 2018 - 12:05) / Speaker

Director Market Research

Thomas Gruber is head of Market Research at dm-drogerie Markt since 2002. He contributes to improving MR standards by supporting multiple industry associations, especially the BVM (Berufsverband Deutscher Markt- und Sozialforscher).

• True ROI of Influencers (25 September 2018 - 12:20) / Speaker

Executive Vice President

As the Executive Vice President at Borderless Access, a company he co-founded, Dushyant oversees all aspects of the company's business growth strategy and also leads the sales, business ops and marketing functions. He has also been instrumental in its expansion from 4 to 30 markets. Currently, he is spearheading the efforts to realize Borderless Access' vision to become a global leader in the digital market research space.

Interested in more work from Dushyant Gupta? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Make Hay Where the Sun Shines (25 September 2018 - 14:10) / Speaker

Senior Global Director, GSI

Pavi is a Market Insights specialist with 22 years experience (3 yrs at J&J, 15 yrs at The Coca-Cola Company, 4 yrs at Research International) across diverse markets (USA, Thailand & India) and in diverse roles (Corporate, Regional and Market). Pavi is also passionate about bring insights into the heart of decision-making to deliver business impact while building insights acumen across the organization.

Interested in more work from Pavi Gupta? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Establishing the Hierarchy of Truth (26 September 2018 - 11:25) / Speaker

Research & Insights Manager

Kudzai has more than 15 years of market research experience across an array of industries and portfolios, in addition to a rich academic background. In his current role, he is responsible for supporting and contributing to the overall advancement of strategic business decision making in Standard Bank's Marketing Divisions, by providing value added business insights, recommendations and strategic input derived from conducting and analysing high quality, appropriate and cost efficient marketing research. He works across more than 17 African countries on a myriad of research projects including brand trackers, reputation, sponsorship and events studies, and is passionate about exploring new research methodologies and practices.

He holds an MBA from De Montfort University (United Kingdom).

• Cracking the Congealing Data Privacy Code (24 September 2018 - 16:20) / Speaker

ESOMAR Member

Programme Committee Chair

Managing Partner

Wim is Managing Partner at Haystack, a research agency that strongly believes our behaviour is driven by the interplay of senses, cognition, emotions and context.

He strongly believes the future of the industry has never been so existing with so many tools and new technologies available from implicit and objective measure to algorithms, AI and data science.

All having its place in the mix to help companies to be relevant for consumers.

Wim holds a Master’s in Communication Sciences and a Bachelor’s in Marketing.

Interested in more work from Wim Hamaekers? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Introduction to the programme and keynote (24 September 2018 - 09:30) / Programme Committee Chair
• Introduction (24 September 2018 - 14:00) / Session chair
• Introduction (25 September 2018 - 14:05) / Session chair
• Introduction (25 September 2018 - 15:05) / Session chair
• Closing & Awards (26 September 2018 - 13:20) / Programme Committee Chair

Research Director

Following an initial career working as an automotive design engineer, Alex moved into research in 2010. Over the past eight years he has worked on a wide variety of projects for a number of different brands and is now a Director at Northstar UK.

• The Small Enterprise Blueprint (25 September 2018 - 09:25) / Speaker

ESOMAR Member

Chairman

Interested in more work from Dirk Huisman? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Alexa, Order Heineken (24 September 2018 - 14:10) / Speaker
• CLIENT PANEL DISCUSSION | Brands on Fire (24 September 2018 - 14:30) / Panelist

ESOMAR Member

Managing Director

Interested in more work from Joris Huisman? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Alexa, Order Heineken (24 September 2018 - 14:10) / Speaker
• CLIENT PANEL DISCUSSION | Brands on Fire (24 September 2018 - 14:30) / Panelist

Director Insights

Ruchira has led the Insights agenda for global giants in the US and in emerging markets. As Director of Consumer Strategy & Insights for PepsiCo’s India Region, she has over 10 years of first-hand experience in building iconic brands and leveraging Insights for business success. Some of her previous breakthrough work in the area of Brand equity and Pricing as well as Insights for Innovation Succes has been presented at leading forums such as ESOMAR congress, ARF RE:Think.

Interested in more work from Ruchira Jain? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Taking the Bull by Its Horns (25 September 2018 - 09:05) / Speaker

ESOMAR Member

ESOMAR Foundation President

CEO

Interested in more work from John Kearon? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Summary (25 September 2018 - 12:40) / Speaker

Senior Director - West And Central Africa

Martin Kern joined the Forcier team in 2014 as a researcher and project officer in Hargeisa office, Somaliland. Mr. Kern subsequently started Forcier office in the Democratic Republic of Congo in 2015, now supervising a team of twenty people in Kinshasa and Kananga. He has recently completed assessments for ICF International, UNICEF, PwC, NORC at the University of Chicago, the Belgian Development Agency, or Catholic Relief Services, and is now leading the company extension in West Africa with the opening of a new office in Mali. Mr. Kern has extensive experience in social research, and previously collaborated with the Great Lakes team at Human Rights Watch on the situation in Central Africa. He has also worked for the French embassy in Kenya, where he developed and assessed projects in the press and media sector in East Africa. Mr. Kern holds a master’s degree in International Relations and Globalization Studies from the Lyon’s Institute for Political Studies, and has been an exchange student in the Department of Politics and International Studies of the School of Oriental and African Studies.

• BEST LOCAL/DOMESTIC NFP CASE STUDY | Menstrual Hygiene Management Study in DRC (25 September 2018 - 11:25) / Speaker

Chief Research Officer

Julie began her career in research with a summer job as an interviewer at her cousin's fieldwork agency in Texas and has loved it ever since. She began agency-side in Analytics, but has spent the majority of her career in country, regional and global leadership roles in Consumer, Shopper and Retailer Insights at Nabisco, PepsiCo, Allied-Domecq, Kraft and SABMiller, across North America, Latin America, Europe, Middle East and Africa.

In 2017, she joined Kantar as Chief Research Officer, with the remit to leverage her client-side experience to ensure client needs are always at the heart of offer design and delivery. She believes passionately in the power of Kantar, having experienced its benefits as a client, and thus is excited about the limitless opportunities to bring the Kantar (and WPP) operating brands together to develop compelling and differentiated solutions.

• Introduction (24 September 2018 - 14:00) / Session chair
• Introduction (26 September 2018 - 09:30) / Session chair

Director

Nick is an ethnographer. He is the founder of Naked Eye and a pioneer of ethnographic film methods to understand human behaviour. He trained as a Human Factors designer on the MSc programme at UCL and with design company IDEO on innovative user-centred research methodologies. He has worked across different industry sectors for clients including Microsoft, Amazon, Unilever, GSK and others to improve customer experience and engagement. Projects have taken him to Townships in South Africa, clinics in Taiwan, rural villages in Tanzania to campuses of tech giants in Seattle to observe start-up culture. His ethnographic film and VR work has been shown at events including New Scientist Excel exhibition, Houses of Parliament and global medical marketing conferences.

Interested in more work from Nick Leon? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Transformation Through Immersion (25 September 2018 - 14:30) / Speaker

Head of Market Research Global

Serena studied Statistics, started her first job in TNS as a trainee and has devoted herself to market research since then. Before joining Babbel, she worked for TNS, Millward Brown and Ipsos with a specialisation in brand and advertising research.

With her experiences on the agency side, she believes market research becomes the most powerful when the application of insight truly leads to a change. Now working on the client side, she is passionate about bringing consumer insights into actions and driving customer centricity in the organisation.

Serena is based in Berlin. Outside of work, she likes hiking, skiing, and occasionally dancing tango.

• Look Who's Talking (24 September 2018 - 14:05) / Speaker

Head

Rebecca heads up Our Better World (OBW), the digital storytelling initiative of the Singapore International Foundation that leverages the power of stories and digital media for social impact. She leads her team and a regional network of impact storytellers to tell stories of people doing good in Asia. The aim is to inspire their global online community to take action, so that the subjects of their stories (non-profits and social enterprises) get the help they need to impact more lives.

 An eternal optimist, she combines her eye for opportunities with her love for people, bringing partners alongside on this journey of pursuing a shared vision of OBW pioneering digital disruption for social impact in Asia.

Rebecca’s experience spans strategic communications, integrated marketing, public relations and brand management. Her experience over the last two decades has been in the sectors of her twin passions - tourism and non-profit. After a life changing three-year stint in Mumbai, she now applies her marketing and communications skills to impact lives through digital storytelling.

• BEST INTERNATIONAL NFP CASE STUDY | Empowering Digital Storytelling for Good (25 September 2018 - 12:05) / Speaker

International Sensory & Market Research Manager

Interested in more work from Karin Loobuyck? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Barry Callebaut Strikes Gold with the Chocolate of the Future (24 September 2018 - 11:25) / Speaker

Head of Global Marketing Capabilities

Jacobine is a seasoned FMCG marketeer who has spent 15+ years at HEINEKEN in senior management, brand, and innovation roles. Having worked on brands like Heineken, Sol, Affligem, Wieckse and Desperados, she is particularly experienced in Innovation, Portfolio Management, Brand Positioning and Advertising. Her essence, passion and strength is "making things happen": mobilize people and organizations, manage change, create great teams, and connect people. Jacobine speaks 7 languages and has a wide variety of international experiences working and living in Mexico, France, Italy, UK, Switzerland, Japan and Aruba.

• The HEINEKEN Insight Cloud (25 September 2018 - 09:05) / Speaker

Founder

Diana Lucaci is the Founder and CEO of True Impact, Chair of the Neuromarketing Science and Business Association (NMSBA, 2012-2018 term), Committee Member of the Standards Council of Canada and winner of the Best in Class research award, from the Marketing Research and Intelligence Association (MRIA). True Impact's mission is to drive business growth through brain science, having partnered with Canada Post, Nissan, General Motors, Colgate-Palmolive, Yahoo Canada, Miller Coors and many other organizations. She holds a degree in Neuroscience and Psychology from the University of Toronto.

• Touch and Go (25 September 2018 - 11:40) / Speaker

ESOMAR Member

Director

Justine is a director in the qualitative team at Kantar, based in the Singapore office. Having spent much of her twenty year career in the consultancy world in London, she returned to Singapore over four years ago, having lived there for several years in the 1980’s.

Having had an international childhood, she has an innate interest in different people and cultures, and what this means for brands and organisations in today’s world. Being a quallie in a regional hub such as Singapore is all about understanding different people across the region and the world, listening their stories and what brings meaning into their lives.  Whether this be about expensive skincare, attitudes to motherhood, what they want from credit cards or attitudes to charity and giving, it is about getting under people’s skin to find this meaning – and how to connect the dots for business and organizational growth in an intuitive way.

Justine’s experience spans business and brand strategy, communications, exploratory consumer understanding across continents, countries and categories and ranges from sitting with people in their homes, digital blogging, creative workshopping – up to facilitating international stakeholder events.

• BEST INTERNATIONAL NFP CASE STUDY | Empowering Digital Storytelling for Good (25 September 2018 - 12:05) / Speaker

ESOMAR Member

ESOMAR Foundation Treasurer

Treasurer

Phyllis Macfarlane has worked in Market Research throughout her career, managing GfK's UK company, focusing personally on international and B2B research, and is always interested in the global development of the MR industry, and, perhaps more importantly, in the growth of Researchers!
She has spent the last several years working on the GfK Verein's University cooperation programme, setting up post graduate degrees in Africa and Asia, and supporting interviewer training in Africa. She is now expanding that work through the ESOMAR Foundation, via education and also supporting the non-profit sector to use market research best practices more in designing and measuring their aid programmes. She believes that the Qualitative Research will become an increasingly important part of the MR Industry.

Interested in more work from Phyllis Macfarlane? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• The Future of Market and Social Research is Qualitative (24 September 2018 - 12:05) / Speaker
• Introduction (25 September 2018 - 11:15) / Session chair
• Q&A AND PANEL DISCUSSION | How the Best of Research Can Make a Significant Difference to Not-For-Profits (25 September 2018 - 12:25) / Moderator

Principle Scientist - Consumer Innovation Science

• Transformation Through Immersion (25 September 2018 - 14:30) / Speaker

Head of Insight

Dr Hamish McPharlin is Head of Insight at BBC Global News. His team track the health and consumption of the BBC News brand worldwide, using the latest in analysis technologies and data visualisation techniques. In addition, his audience research programme assists in optimising advertising strategy on BBC World News and BBC.com.
Prior to the BBC, Hamish was Director of Research at award-winning London-based research agency Decipher for 10 years.
He has a Degree in Marketing and Media Studies, and a PhD in Communications from Murdoch University.

• Injecting Emotion into Campaign Effectiveness (26 September 2018 - 09:35) / Speaker

ESOMAR Member

Senior Director - Customer & Market Research

Jeff has close to 20 years of market research experience. For the past 14 years, he has worked at Microsoft. In his current role, Jeff leads Microsoft's Corporate Research team, which is responsible for conducting research and consulting on corporate-wide initiatives (e.g., Microsoft customer satisfaction, Microsoft brand, and LTV) and Microsoft's sales strategy, as well as leading a data platform and analytics team. Before joining Microsoft, Jeff worked at Toyota in the strategic planning department. Jeff earned his Ph.D. in Social Psychology from Claremont Graduate University.

• Unifying Measures of Customer Experience and Satisfaction (25 September 2018 - 09:45) / Speaker

SVP Marketing

Elizabeth P. Morgan is a co-founder of Market Logic and Senior Vice President of Marketing. She is a serial entrepreneur and passionate advocate for insight-driven marketing processes to achieve true customer centricity. Prior to Market Logic, Elizabeth was group vice president of marketing at VPI Systems, and a communications infrastructure consultant with organizations including APEC and the World Bank. In the early stages of her career, Elizabeth developed consumer brands in entertainment and communications sectors. When she isn't working, Elizabeth spends her time exploring conceptual artwork in wonderful Berlin.

• Insight Automation: Democracy, Ethics and Efficiency (25 September 2018 - 09:25) / Speaker

Keynote speaker

Senior Program Officer

• KEYNOTE | Data and Politics (24 September 2018 - 17:10) / Keynote speaker

ESOMAR Member

Head Consumer & Customer Research

Ritanbara leads Consumer & Market Intelligence for Nestlé in South Asia. Together with her team, she partners with businesses at Nestlé to provide consumer and market insights for strategy, innovation and market activation. Ritanbara has over 22 years of experience in researching consumers. She believes that her academic grounding in Business Administration and History gives her an edge in decoding the science and art of consumer behaviour. Prior to Nestlé, she worked at Pepsico. The early shaping of her career took place at Nielsen and RI where she specialised in Quantitative research. She strongly believes in the value of consumer centric thinking to decision making in business and it is a theme that has run through her career.

Interested in more work from Ritanbara Mundrey? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• When the Nip Becomes a Bite (25 September 2018 - 09:45) / Speaker

ESOMAR Member

VP Marketing Division

Interested in more work from Vanessa Oshima? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Learning - Every Damn Day (25 September 2018 - 10:15) / Speaker
• LEVEL UP! Creating a Career Path from Insights/Research to General Management (25 September 2018 - 13:30) / Speaker

Head of Marketing Science

• Transforming an Iconic Brand to Help Customers Navigate Change in Japan (26 September 2018 - 11:45) / Speaker

ESOMAR Member

MD

Martin has been a regular speaker at ESOMAR, MRS and other industry conferences and has won the best case study at ESOMAR congress. In 2009, he was awarded the MRS Fellowship for his outstanding contribution to the UK research industry.

He has two Generation Z kids and his favourite joke is: ‘Never trust an atom. They make up everything.’ These two things are not related.

Interested in more work from Martin Oxley? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• The Privacy Paradox (24 September 2018 - 16:00) / Speaker

ESOMAR Member

Sr. Research Manager

• CLIENT PANEL DISCUSSION | Brands on Fire (24 September 2018 - 14:30) / Panelist

Senior Manager - Research & Insights

• The Talent Contest: ESOMAR Research Effectiveness Award | FINALIST: Jabong: Rising from the ashes (25 September 2018 - 17:10) / Speaker

ESOMAR Member

Content Impact Manager

Katia is part of the ForwaRD lab and marketing team at InSites Consulting, where her focus is on research innovation and content marketing. Areas of expertise are mobile, triggered-based research, implicit measurement and making market research NextGen proof. Before she joined the R&D department, Katia worked as a research consultant for a broad range of local and global clients within the FMCG/CPG sector. She is an ambitious young researcher that challenges industry standards in order to make research more in line with today's snappy reality. She has presented her work related to consumer collaboration through (survey) research at a broad range of industry congresses.

Interested in more work from Katia Pallini? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• “Your Honor, We Have Lost our Edge” (25 September 2018 - 14:10) / Speaker

Digital Technologies Scouting and Advisory

• CLIENT PANEL DISCUSSION | Brands on Fire (24 September 2018 - 14:30) / Panelist

ESOMAR Member

Managing Director

Interested in more work from Ray Poynter? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• 10 Things You Need to Know About the State of Global Market Research (24 September 2018 - 14:05) / Speaker

ESOMAR Member

Global Vice President - Consumer & Market Insight

Pradeep graduated in mechanical engineering in Bangalore, India, after which he graduated from the Indian Institute of Management (IIMB) with four gold medals in marketing & finance, and a strong passion for market research. This is when Pradeep switched tracks and moved to the market research area, which has been his passion ever since. Pradeep joined Unilever in 1993 and has held a variety of positions, including: Head of Market Research for Hindustan Lever Ltd; Vice President – CMI for Asia; Global VP CMI for Home & Personal care categories, based in London and leading the CMI function for D&E markets – Asia, Africa, Middle East, Russia and LATAM from 2009-2013.

Before joining Unilever, Pradeep was Head of MR & MIS for Titan industries in India, a market leader in watches and premium jewelry. Prior to that, he was Head of Market Research for TVS Suzuki Ltd in India, researching motorbikes, scooters and mopeds.

Pradeep is a member of ESOMAR and MRS UK, also representing Unilever in their partnership with the Asian Consumer Insight Institute (ACI), Singapore.

Interested in more work from BV Pradeep? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Make Hay Where the Sun Shines (25 September 2018 - 14:10) / Speaker
• THOUGHT LEADERSHIP FROM ESOMAR | How do you showcase the value of investing in insight? (25 September 2018 - 16:20) / Speaker

VP Innovation

Jon Puleston is VP of Innovation of the Lightspeed Research a Kantar business, where he heads an international team specialising in research methodology innovation.

Over the past decade he and his team have conducted extensive research on research exploring new and better ways to conduct research. They have won multiple awards for their ground breaking work in the areas of research gamification and prediction science, spanning the fields of consumer, advertising, business and political research.

Interested in more work from Jon Puleston? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Research Disaster Movies (24 September 2018 - 12:05) / Speaker
• LEVEL UP! Learning From Failures (24 September 2018 - 13:25) / Speaker
• Introduction (25 September 2018 - 14:05) / Session chair

ESOMAR Member

ESOMAR Director General

Director General

Finn Raben is a "third culture child" who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.

He has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate.

Finn is a passionate fan and advocate for the research community in all its guises - analytics, research, insight and consultancy - and works very closely with the ESOMAR Council to ensure our Society is "fit for purpose" for both the current, and next, generation of researchers.....#IAMAPROUDMARKETRESEARCHER

Finn is an ex Officio Director of MRII, the online educational institute partnered with the University of Georgia (USA); he serves as an external examiner at the International School of Management in Avans University (Breda, NL) and has recently been invited to join the advisory board for the Master’s of Marketing Research programme at Southern Illinois University Edwardsville.

Interested in more work from Finn Raben? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Opening (24 September 2018 - 09:00) / Speaker
• Introduction (25 September 2018 - 16:00) / Speaker
• The Talent Contest: ESOMAR Research Effectiveness Award | Introduction (25 September 2018 - 16:45) / Speaker
• The Talent Contest: ESOMAR Research Effectiveness Award | Ceremony and closing words (25 September 2018 - 17:40) / Speaker
• Closing & Awards (26 September 2018 - 13:20) / Speaker

Chief Client Officer

• How We Used a Robot to Solve a Very Human Problem (24 September 2018 - 11:45) / Speaker

Managing Director

Founder and Managing Director of Foresight Associates, a management consulting firm based in the USA and conducting work for some of the most recognized FMCG brands, globally.
Passionate about understanding market structures and scenario modelling to shape - not forecast - the future, and deliver winning brand growth strategies. Has done this in several industries, including Food & Beverage, Pharmaceuticals, Healthcare, Financial Services and FMCG.

Interested in more work from Vittorio Raimondi? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Establishing the Hierarchy of Truth (26 September 2018 - 11:25) / Speaker

Senior Insight Manager

• Insight Automation: Democracy, Ethics and Efficiency (25 September 2018 - 09:25) / Speaker

ESOMAR Member

Managing Director

Bengül Robillard is the Managing Director of respondi Germany. She has worked for respondi for over 10 years, and has been at the forefront of online research. During that time she played a key role in the development of respondi in DACH.

• True ROI of Influencers (25 September 2018 - 12:20) / Speaker

Founder & CEO

eCGlobal Labs a leading technology company that is innovating for Media and CPG clients, many of whom are F500 companies. As a passionate entrepreneur, Adriana also co-founded eCMetrics, one of the first Consumer Insights and Digital Marketing Research Agencies in Latin America, and eCGlobalPanel Inc. one of the most successful online panel companies in the region. Adriana is a marketing-technologist with a BS in Computer Science and a Master Degree in Marketing and Communications. Speaker at international Congresses and Conferences, she is the author of several papers and articles and has been featured by LatinVision as one of the most active and prestigious entrepreneurs within the US Hispanic and Latin America Business Community.

Interested in more work from Adriana Rocha? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• SPONSORED | Smart People Meters (24 September 2018 - 12:15) / Speaker

ESOMAR Member

Chief Strategy & Insights Officer

Elaine joined Danone as Chief Officer of the Strategy & Insights function in January 2017. She is responsible for leading Danone's continued efforts at keeping the consumer at the centre to drive sustainable growth, and achieve the company's mission to bring health through food to as many people as possible #oneplanetonehealth. A key part of her role is to lead the transformation of the S&I function to be future-ready in today's disruptive consumer-market paradigm. She is based in the Paris HQ of the company.

Over the course of her career, Elaine has led teams across various CPG companies, global and regional, developed and developing markets. She started her career in academia, and spent a number of years in research agencies before moving into CPG in 2001.

Prior to joining Danone, Elaine built teams in both Global and Regional positions in Mondelez International. Joining the company in 2007 in Kraft Asia Pacific, Elaine led the regional Consumer Insights & Strategy team across 14 countries. In 2013, she moved to a role in the Global Biscuits Leadership team, where she was responsible for insights across all markets including North America, Europe, and Developing markets with particular focus on China, Brazil and India. In her 9+ years in Mondelez, Elaine legacy lies in building high-performing teams that led the company on a path towards becoming a truly consumer-centric organisation that put consumers first. Adding the "science" to the "art of insights", Elaine and her team also drove the use of advanced analytics for better marketing investment choices, and built shopper insights capabilities in countries.

Prior to joining Kraft Foods, Elaine was in Reckitt Benckiser, where she spent 7 years in a variety of roles in the Market Research function spanning a Global Category MR Director position in the UK HQ, as well as a Developing Markets Market Research Director in Singapore. Prior to this, Elaine spent some years in research agencies Research International (Kantar) and Synovate (Ipsos).

Elaine has a Ph.D in Marketing, and Bachelor of Business (Honours) (Marketing) from Monash University, Melbourne, Australia. She tutored and lectured for 4 years at Monash while completing her degrees.

Elaine lives in Paris with her husband and two daughters, which is the fourth country she is living in after Singapore, Australia and UK.

• How We Used a Robot to Solve a Very Human Problem (24 September 2018 - 11:45) / Speaker
• Introduction (25 September 2018 - 09:00) / Session chair
• Introduction (26 September 2018 - 11:20) / Session chair

Strategy & Insights Manager

Interested in more work from Holly Rozelle? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Zero to Greatness (24 September 2018 - 11:45) / Speaker

ESOMAR Member

ESOMAR President

Managing Partner USA & Co-Founder

Interested in more work from Niels Schillewaert? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• President's address (24 September 2018 - 09:20) / Speaker
• Introduction (25 September 2018 - 16:00) / Speaker
• The Talent Contest: ESOMAR Research Effectiveness Award | Introduction (25 September 2018 - 16:45) / Speaker
• The Talent Contest: ESOMAR Research Effectiveness Award | Ceremony and closing words (25 September 2018 - 17:40) / Speaker
• Closing & Awards (26 September 2018 - 13:20) / Speaker

Executive Director

For ESOMAR 2018- (mid) Dr. Sema Sgaier is co-founder and executive director of Surgo Foundation, a privately funded action tank obsessed with thinking about all people as customers and focused on bringing the latest innovations around behavior, tech, and data to global development. Previously at the Bill & Melinda Gates Foundation, she led several large-scale health programs and introduction of innovations in India and Africa. She is faculty at the Harvard T.H. Chan School of Public Health and an Affiliate Assistant Professor, Global Health at the University of Washington. She was selected as a Rising Talent by the Women’s Forum for the Economy and Society.  She is on the board of the Bill & Melinda Gates Foundation Alumni network.

Interested in more work from Sema Sgaier? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• MOST INNOVATIVE NFP CASE STUDY | Reducing Child Mortality - a Provider, a Mother, and a Powder (25 September 2018 - 11:45) / Speaker

Managing Director Europe

Marc is the Managing Director for Europe at Netquest, leading the expansion of the brand. Marc has been in the business world for 25 years, and in the Market Research industry for more than 11 years. He also served as Managing Director of DoubleClick in Germany for over 5 years before it got acquired by Google.

• A Game Changer in Understanding Toy Purchasers (25 September 2018 - 11:20) / Speaker

ESOMAR Member

Director

David is a former Vice President of ESOMAR. David was the founder of DVL Smith Ltd, an Insight and Skills Development Consultancy, based in London. He is also a Professor at the University of Hertfordshire Business School.

David has over 30 years experience, working around the world, on a wide range of marketing intelligence assignments. He is holder of the John Downham Award for Excellence in Market Research.

David is particularly interested in evidence based decision-making. He has written several books and papers on this subject. He is currently developing a range of online training tools to help with skills development in regard to insight generation and the communication of insights through storytelling techniques.

Interested in more work from David Smith? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• THOUGHT LEADERSHIP FROM ESOMAR | How do you showcase the value of investing in insight? (25 September 2018 - 16:20) / Speaker

Head of Public Affairs & Professional Standards

At ESOMAR since 2012 working as ESOMAR's Head of Public Affairs and Professional Standards, Kim leads ESOMAR's Government Affairs and advocacy programmes globally as well as guiding the modernisation of ESOMAR's Professional Standards Work. He is tirelessly working to promote and advance the interest of market, social, and opinion research in front of governments, consumer and privacy advocates, and the general public.

Kim Smouter previously worked as Director General of a European civil society network comprising over 19 associations in 21 European countries. He has also held roles representing local governments in Europe and served as the coordinator of a cross-party working group in the European Parliament.

Interested in more work from Kim Smouter-Umans? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Research and Privacy - Can You Answer and Beat Our Quick Fire Pub Quiz? (24 September 2018 - 14:30) / Speaker
• LEVEL UP! “Ask Me Anything” Data Compliance Q&A (24 September 2018 - 15:30) / Speaker

Senior Insight Manager

Interested in more work from Anne Strauss? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Introduction (24 September 2018 - 11:20) / Session chair
• Introduction (24 September 2018 - 12:00) / Session chair
• Introduction (24 September 2018 - 15:45) / Session chair
• Introduction (25 September 2018 - 09:00) / Session chair

ESOMAR Member

General Manager

Interested in more work from Urpi Torrado? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• THOUGHT LEADERSHIP FROM WIN | Exploring the New Empowered Women of the World (26 September 2018 - 10:20) / Speaker

Managing Director

Paul is a digital technology leader who applies extensive experience and knowledge of the real-time consumer insights landscape. Since joining leading digital consumer in Toluna in 2010, Paul’s been tasked with growing Toluna’s business in EMEA and successfully increased the number and depth of client relationships in the research and technology sectors. Paul brings an abundance of digital technology experience and knowledge to his role. Before joining Toluna, Paul lead divisions at United Business Media in Hong Kong and Haymarket in London.

Interested in more work from Paul Twite? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• SPONSORED | “Getting to Know You” (25 September 2018 - 10:20) / Speaker

ESOMAR Member

Head of Research Innovation & Managing Partner

Annelies is managing partner and head of the innovation team of InSites Consulting fueling growth. She has a great expertise in consumer insight activation and ethnography. She frequently speaks at international conferences and other industry events. With her work, she won several awards like the ESOMAR young market researcher of the year 2009. In addition, Annelies leads the daily operations for InSites Consulting.

Interested in more work from Annelies Verhaeghe? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• “Your Honor, We Have Lost our Edge” (25 September 2018 - 14:10) / Speaker

Founder & Managing Director

Jayadev's professional career spans more than 36 years, which includes stewarding the sales, marketing and market research verticals for Unilever. He has acted as the Director of Consumer Insights for Unilever.

In December 2015, he launched a portal to manage Unilever's Gold Standard Accreditation program that ensures only the best market research talent work for the company globally. Presently, Jayadev is the Managing Director of Konsumer Strategiez Pte Ltd, a market research and marketing solutions company in Singapore, which he co-founded in 2015.

• Make Hay Where the Sun Shines (25 September 2018 - 14:10) / Speaker

Global eCommerce Director

• CLIENT PANEL DISCUSSION | Brands on Fire (24 September 2018 - 14:30) / Panelist

ESOMAR Member

Deputy CEO

Dr Henri Wallard is Global Deputy CEO of Ipsos, based at Ipsos Headquarters in Paris. He is the Chairman of the global Ipsos service lines of Public Affairs and Social Intelligence and Analytics. He also oversees the application of Sciences at Ipsos.

He co-authored the book Loyalty Myths and is specialized in Customer Experience, Public Opinion, computer science and statistics. Dr Wallard graduated from the Ecole Polytechnique and from Mines Paris Tech in Paris and holds a PhD in statistics and computer science. He has published several scientific papers in computational statistics and also on polling methods and populism. He published in 2017 a paper entitled "Opinion polls: why they remain the reference".

Interested in more work from Henri Wallard? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• The death of Polls? (25 September 2018 - 14:40) / Speaker

ESOMAR Representative for Germany

Managing Director

With 15 years of qualitative research experience under his belt, Christoph is tirelessly seeking out fresh and exciting ways of creating immersive and sticky insight experiences. As managing director of Berlin based research and consultancy agency Point Blank, he is responsible for the agency's strategic direction, but he also remains a dedicated researcher and brand consultant in the daily business.

Interested in more work from Christoph Welter? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Welcome (24 September 2018 - 09:10) / Speaker
• Look Who's Talking (24 September 2018 - 14:05) / Speaker

ESOMAR Member

Innovation Researcher

Alexander Wheatley is a graduate of Philosophy, Logic and Scientific Method from the London School of Economics. He is a member of Lightspeed's multi award winning 'QuestionArts' Innovation department. Applying his analytical and creative skill-set to explore, evaluate, and present upon the challenges of online survey design and data analysis.

From respondent engagement to sentiment analytics, Alex and the Innovation department's research covers all aspects of successful survey design in the modern environment. Winning over 25 industry awards for research spanning text analytics to respondent honesty, Alex and the team make full use of the wealth of data and resources at his department's disposal to facilitate pioneering research

Interested in more work from Alexander Wheatley? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Survey of the Future Workshop (25 September 2018 - 11:20) / Speaker

Head of Research

Sonia Whitehead is the Head of Research at BBC Media Action, the international charity of the BBC that uses media to inform, connect and empower people around the world. She has worked there for 11 years and has specialised in conducting media research to develop content, and evaluate its impact. This work has ranged from understanding people's perceptions of climate change across Asia and exploring gender related issues with people living in conflict in Syria, Afghanistan, Darfur and Somalia. Before that, Sonia worked in market research both in the UK and India.
BBC Media Action is the BBC's international development charity who use the power of media and communication to help reduce poverty and support people in understanding their rights.

Interested in more work from Sonia Whitehead? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• The Future of Market and Social Research is Qualitative (24 September 2018 - 12:05) / Speaker

ESOMAR Member

Associate Director

Alex is an Associate Director at Northstar UK and has over 6 years experience, primarily in ad-hoc quant research.

• The Small Enterprise Blueprint (25 September 2018 - 09:25) / Speaker

CEO

James’ passion is to improve, simplify and automate everything!!! He has over 20 years’ experience in management, design and development with technologies ranging from PCB hardware design to blockchain mining optimisation. James has co-founded many technology start-ups including Securenet (an automated alarm monitoring and home automation platform), Sampleworx (a market research sample provider) and Stonegate (a blockchain mining optimisation platform). James and his team are always striving to create next generation market research platforms that have a real impact on their clients and the businesses they are growing. James has led the technology platforms at Potentiate that have won awards both in Australia and around the globe.

• SPONSORED | How Can Blockchain be Used to Improve our Industry Without Destroying it? (25 September 2018 - 15:15) / Speaker

Senior Research Manager

Till Winkler majored in Psychology and in 2011 started working at SKOPOS, an international agency which focuses on digital methods and behavioral analysis of user experiences. When entering the company he started building up the UX Research unit, which has grown into one of the key players on the German market when it comes to UX Research. At 29 years old he is a certified UX Researcher and responsible for the group's own UX Research unit and regularly speaks on UX insights, innovative methods as well as basic research principles.

Interested in more work from Til Winkler? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

• Introduction (24 September 2018 - 14:00) / Session chair
• Introduction (25 September 2018 - 11:15) / Session chair

ESOMAR Member

AVP, Head of Global Brand Research

Nisha Yadav leads brand and communications research for MetLife and is part of the core team rolling out MetLife's transformed global brand, including the new brand strategy, logo, tagline and campaigns. She has over 15 years' experience in brand and advertising research and analytics. Towards this transformation, Nisha's team has designed and implements global standards, processes and programs to yield metrics for effective global brand management and campaign roll-outs.
Nisha is a seasoned brand researcher and strategist and has served as an advisor to several FORTUNE 500 companies before joining MetLife. She has an MBA from the University of Rochester, New York, and holds a Bachelor of Commerce, from the University of Mumbai. Nisha lives in Manhattan with her husband and young daughter.

• Transforming an Iconic Brand to Help Customers Navigate Change in Japan (26 September 2018 - 11:45) / Speaker

Sindicated Studies Manager

As a social anthropologist she is incredibly passionate about culture, especially urban culture and everything it implies, from food, to dogs, to social media to streaming, always trying to find the whys. Having always worked on the agency side, she believes that freedom of thought is everything when you need brighter insights and solutions for the clients. She enjoys family time, shopping on-line, good coffee and road trips through Mexico.

• Fortune of the Commons (24 September 2018 - 15:50) / Speaker