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Magazine & blog

Wed, 20 Feb 2019 / ESOMAR
Dynata Completes Acquisition of Reimagine Holdings Group

Dallas, Texas (February 19, 2019) – Dynata, formerly Research Now SSI, has announced that its acquisition of Reimagine Holdings Group, a global leader in data creation and technology-enabled business intelligence, has been completed after receiving all necessary regulatory approvals. Reimagine Holdings Group and its entities included in the transaction — Critical Mix, PopResearch, and MarketSight, among others — will immediately begin operations under the Dynata brand, and will be led by Gary S. Laben, Chief Executive Officer of Dynata. Hugh Davis and Keith Price, Co-Founders and Managing Directors of Reimagine Holdings, will assume executive leadership positions with Dynata within the new...
Tue, 19 Feb 2019 / ESOMAR
Why It’s Important to Use Fact-Based Research to Test Brand Names

By Lisa Bertelsen The last two months feel like wasted time. Your advertising agency developed 20 names for your blockbuster product. However, half didn’t make it through trademark clearance. The remaining names can’t muster enough enthusiasm from the executive team. No one feels confident about the result. Despite this, the product is launching in eight weeks. This scenario is far from unusual. Unfortunately, the methods commonly used for testing names are virtually worthless. Why? Name research should not be used to identify a “winning” name or to ask consumers which names they like best. Scoring names is equally problematic. One name may convey quality,...
Thu, 14 Feb 2019 / ESOMAR
BVA acquires Italian Doxa

Press Release  Paris, February 14. Just a few months after acquiring UK agency BDRC, French research and consulting company BVA Group continues its international expansion with the acquisition of Doxa, a market research and opinion poll leader in Italy. Milan-based Doxa, which was founded in 1946, is Italy’s first research company generating revenues of €24 million and employing over 140 people. This acquisition is said to be ppart of BVA Group’s growth strategy, which has been accelerated in 2018. BVA Group CEO, Pascal Gaudin, declared: “For us, Doxa was an obvious choice. As well as the natural synergy between our expertise and theirs, we...
 
Mon, 11 Feb 2019 / ESOMAR
Bias in the Spotlight: Anchoring
Fri, 08 Feb 2019 / ESOMAR
California Consumer Privacy Act Update
Research World in print

Research World is the leading global magazine, exploring the latest trends, innovations and showcasing practical case histories from the world of the data, research and insights industry and beyond.


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November/December 2018 Understanding the human condition remains the over-riding joy of research. This is certainly the core of qualitative research. Join us in celebrating the latest trends in online and offline qual. Where are we in the use of qual in quant research? What is the impact of text and video analytics on qualitative research?
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Circulated in more than 130 countries and read by 35,000+ professionals, Research World magazine informs and guides researchers – helping our industry stay ahead of the latest developments in tools, technology and business applications.

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Read in over 130 countries 6 times a year, your message will reach the people who matter in every corner of the world. With circulation of almost 35,000, Research World is distributed to the ESOMAR membership base of global professionals with further reach through subscriptions, distribution at global events and through a network of ESOMAR representatives.

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Research World media pack 2017

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In particular, I / we affirm that we agree to apply Rule 15 of the ICC / ESOMAR Code and confirm that when acting in the capacity as researchers, this company will not undertake any non-research activities, for example database marketing involving data about individuals which will be used for direct marketing and promotional activities. I / We agree that this company will always clearly differentiate any such non-research activities from marketing research activities, in the way they are organised and carried out.”

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Contributing to Research World
Research World media pack 2017

We champion...

Originality and creativity, challenging and critical, global relevance;

Practical rather than theoretical with a strong relevance for marketing and business.

We champion...

Unpublished articles are invited on:

New thinking and the latest research tools, techniques, technology and applications;

Critical analysis about the contribution of research in solving business problems;

Managing innovation: new frontiers in developing new products and services;

Trend articles: what is on the marketing horizon; the future role of research;

Case histories on how top performing companies make strategic and effective use of research;

Managing consumer information and how to embed consumer insights in the organisation;

How to optimise the client provider relationship to deliver quality research;

Evaluating the approach: What went right and what went wrong;

Consumer insights that tell a new or surprising story about a particular industry or market;

Stimulating and challenging debates about key research issues and controversies.

Exciting news

ESOMAR has entered into a licensing agreement with Wiley Publishers for the online PDF of Research World to market it globally via the Wiley Online Library, a high-trac subscription-based online publishing platform, for researchers, authors and academic and corporate libraries.

 

Please write to Angela Canin (a.canin@esomar.org) if you are interested writing an article for Research World.

Contributions must be written in English with the title of the article and author(s)’ name, position in company, address, phone, and email address and a photo of the author(s), colour, 300 dpi.


Interested in writing an article for Research World?
The Research World editorial team

Simon Chadwick

Editor in Chief

Simon Chadwick is Managing Partner of Cambiar. He has held a number of senior executive positions in the industry, including CEO of NOP World. He is a past Chair of CASRO and has held numerous other industry board positions. A frequent speaker at conferences, he has over 100 published articles and papers to his name.

Kathy Joe

Editor

Kathy Joe is also Professional Standards and Public Affairs Director at ESOMAR working with expert terms to promote and defend market, social and opinion research by developing international guidelines and a public affairs programme to monitor, assess and influence EU and other international legislation especially relating to data privacy. She has worked at various publications including The Economist and Euromoney.

Angela Canin

Editor

Angela Canin is also the Manager Development at ESOMAR. She has worked in the field of product development in Europe, the USA and Africa developing and refining products and services internationally. She uses these skills to support the industry by developing and improving the product offering at ESOMAR.

John Forsyth

Founder of Forsyth Insights LLC which aspires to help organizations build and evolve their mindsets and capabilities to continuously learn about their consumers in ways to help shape their businesses. Before that, John spent 28 years at McKinsey where he was a partner leading the Marketing Insights and Analytics practice. He has written articles and been a keynote speaker at many conferences on the topics of marketing strategy, consumer insights, and consumer behaviour.

John Kearon

John Kearon is Chief Juicer at BrainJuicer PLC, a leading international online insights agency. A lawyer by degree, he has been a Marketer for Unilever, Planning Director at Publicis and founder of Brand Genetics, innovation agency. As Inventor of BrainJuicer’s patented research tools/methods, he was nominated Emerging Entrepreneur of the Year (Ernst & Young – 2005 winner).

Rex Briggs

Rex Briggs is the founder and CEO of Marketing Evolution, a marketing ROI research consulting firm. Marketing Evolution applies measurement, management dashboard and consulting processes to help clients improve marketing accountability and ROI. Advertising Age called Rex Briggs’ book, What Sticks, the most important work in advertising research in more than a decade.

Seán Meehan

Seán Meehan is Martin Hilti Professor at IMD International Institute for Management Development. Customer orientation drives his professional agenda. He co-authored the award winning Simply Better and his articles have been published in Harvard Business Review and MITSloan Management Review. Clients include Telefonica, Toyota, Air France-KLM, Hilti and Philips.

Selin Cetinelli

Selin Cetinelli is Director of Consumer and Market Insight at Unilever, responsible for the North Africa, Middle East, Central Asia, Turkey, Russia, Ukraine, Belarus region. Having lived abroad for 15 years in diverse countries such as US, China, Bulgaria, Netherlands, Egypt, and having visited 35+ countries has shaped her passion for cross-cultural consumer understanding to pursue a career in research upon graduating from the Middle East Technical University with a degree in Management. She has been with Unilever for 17 years, beginning her career at Unilever Egypt as a market research trainee. After moving to Unilever Turkey in 1998, she set up and led many roles within consumer and market research both at local and international levels. Selin diversified her experience by also moving to marketing, leading top Unilever brands for the region before returning to CMI. Her area of expertise is in insight activation where she won a global award for landing Dirt is Good.