Knowledge & Standards

Maintaining consumer trust is integral to effective market, social and opinion research. ESOMAR through its codes and guidelines promotes the highest ethical and professional standards for researchers around the world.

The ICC/ESOMAR Code on Market and Social Research, which was developed jointly with the International Chamber of Commerce, sets out global guidelines for self-regulation for researchers and has been undersigned by all ESOMAR members and adopted or endorsed by more than 60 national market research associations worldwide.

In addition to the ICC/ESOMAR Code, the ESOMAR Professional Standards team also produces and promotes industry guidelines to assist researchers in addressing the legal, ethical, and practical considerations in fast developing areas such as online, mobile and social media research.

The Professional Standards team also manages the disciplinary procedures regarding complaints about members.