Codes & guidelines


ICC/ESOMAR Code (English)
.pdf (281 Kb)

The ICC/ESOMAR Code on Market and Social Research, which was developed jointly with the International Chamber of Commerce, sets out global guidelines for self-regulation for researchers and has been undersigned by all ESOMAR members and adopted or endorsed by more than 60 national market research associations worldwide and is available in 15 languages.

ESOMAR has also issued notes to provide more detailed guidance on how to apply the ICC/ESOMAR International Code on Market and Social Research.
Notes on how to apply the ICC/ESOMAR Code


ESOMAR/GRBN Guideline for Online Sample Quality

ESOMAR Data Protection Checklist

ESOMAR/WAPOR Guideline on Opinion Polls and Published Surveys

ESOMAR Guideline for Conducting Mobile Market Research and Other Resources

Guideline on Social Media Research

Guideline for Online Research

Distinguishing Market Research From Other Data Collection Activities

Passive Data Collection, Observation and Recording

Interviewing Children and Young People

Mystery Shopping Studies

Customer Satisfaction Studies
.pdf (121 Kb)

How to Commission Research
.pdf (262 Kb)

Mutual Rights and Responsibilities of Researchers and Clients
.pdf (133 Kb)

Disciplinary procedures