Codes & guidelines

The ICC/ESOMAR Code

ICC/ESOMAR Code (English)
.pdf (281 KB)

The ICC/ESOMAR Code on Market and Social Research, which was developed jointly with the International Chamber of Commerce, sets out global guidelines for self-regulation for researchers and has been undersigned by all ESOMAR members and adopted or endorsed by more than 60 national market research associations worldwide and is available in 18 languages.

ESOMAR has also issued notes to provide more detailed guidance on how to apply the ICC/ESOMAR International Code on Market and Social Research.
Notes on how to apply the ICC/ESOMAR Code

Guidelines

ESOMAR/GRBN Online Research Guideline

ESOMAR/GRBN Guideline for Online Sample Quality

ESOMAR Data Protection Checklist

ESOMAR/WAPOR Guideline on Opinion Polls and Published Surveys

ESOMAR Guideline for Conducting Mobile Market Research and Other Resources


Guideline on Social Media Research


Distinguishing Market Research From Other Data Collection Activities


Passive Data Collection, Observation and Recording


Interviewing Children and Young People


Mystery Shopping Studies


Customer Satisfaction Studies
.pdf (121 KB)


How to Commission Research
.pdf (262 KB)


Mutual Rights and Responsibilities of Researchers and Clients
.pdf (133 KB)


Disciplinary procedures


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Consultation on draft revised ICC/ESOMAR Code

Help us update the ICC/ESOMAR Code on Market and Social Research...
Together, let’s make our Code fit for purpose for the future!

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Contact

For further information contact ESOMAR Professional Standards:
professional.standards@esomar.org