ESOMAR Data Protection Checklist

This practical ESOMAR Data Protection Checklist translates data privacy regulations into everyday terms used by market, social and opinion researchers to guide you on your responsibilities within a global data protection framework and help you identify if there are gaps in your company's privacy protections.

It is built around the OECD international privacy principles, covering:

  • Minimum impact
  • Notice and consent
  • Integrity and security
  • Transfer of data
  • Privacy policy
  • Special issues including collecting data from children, business-to-business, photographs, audio and video recordings, cloud storage and anonymisation.

Project team

The project team includes the following experts:

David Stark

David Stark (Co-Chair)
Vice President Integrity, Compliance and Privacy, GfK

Reg Baker

Reg Baker (Co-Chair)
Consultant to the ESOMAR Professional Standards Committee and Marketing Research Institute International

Ashlin Quirk

Ashlin Quirk
General Counsel, SSI

Barry Ryan

Barry Ryan
Director - Policy Unit, MRS

Debrah Harding

Debrah Harding
Managing Director, MRS

Jayne Van Souwe

Jayne Van Souwe
Principal, Wallis Consulting Group

Kathy Joe

Kathy Joe
Director of International Standards and Public Affairs, ESOMAR

Stephen Jenke

Stephen Jenke
Independent Management and Research Consultant

Wander Meijer

Wander Meijer
Global COO, MRops

I am very happy with the Checklist and my hope is that it will be used in company policies as well as daily practice very intensively.

Hartmut Scheffler, TNS Infratest, Germany

This is a very comprehensive guide and covers most aspects of what is a difficult area to summarize given the many differences in law in various markets.

Jackie Megahey, GfK, United Kingdom

The ESOMAR Data Protection Checklist is a topical important document, which provides researchers with clear practical solutions of personal data protection in every stage of the research process.

Anna Blagodarova, Group 7/89, Russia

The Data Protection Checklist is a very comprehensive and detailed document. All relevant information is compiled at one place and makes it like a handbook for quick and easy reference.

Mohsin Muslim, International Field & Tab, Pakistan

قائمة مراجعة حماية البيانات للجمعية الأوروبية
لأبحاث التسويق واستطلاع الآراء (إيسومار)

(Arabic, December 2015)
.pdf (597 KB)

ESOMAR Data Protection Checklist (English, update: April 2016)
.pdf (555 KB)

ESOMAR Checklist Protection des Données Personnelles (French, 2015)
.pdf (478 KB)

ESOMAR Checkliste für den Datenschutz (German, April 2016)
.pdf (490 KB)

ESOMAR データ保護チェックリ スト (Japanese, December 2015)
.pdf (615 KB)

ESOMAR Lista de Control de Protección de Datos (Spanish, April 2016)
.pdf (428 KB)

Soon also available in Chinese!