The ICC/ESOMAR Code on Market and Social Research sets out the professional and ethical rules which market researchers follow and has been adopted by more than 4,900 ESOMAR members and 60 national market research associations worldwide.
The use of mobile devices of all kinds (feature phones, smartphones, tablets, portable computers and others) has grown dramatically since ESOMAR and CASRO released the first Guideline for conducting research via mobile phone. A new range of research methods are now available, including online surveys, passive data collection, geo-location, online diaries and other forms of mobile ethnography.
Mobile technology opens research to a new world of opportunities but it also brings new challenges. The resources below are designed to help you navigate these new waters.