ESOMAR Guidance for Mobile Research

The use of mobile devices of all kinds (feature phones, smartphones, tablets, portable computers and others) has grown dramatically since ESOMAR and CASRO released the first Guideline for conducting research via mobile phone. A new range of research methods are now available, including online surveys, passive data collection, geo-location, online diaries and other forms of mobile ethnography.

Mobile technology opens research to a new world of opportunities but it also brings new challenges. The resources below are designed to help you navigate these new waters.

ESOMAR Guideline for Conducting Mobile Market Research
.doc (283 Kb)

ESOMAR Guideline for Conducting Mobile Market Research (print version)
.pdf (842 Kb)

Key Requirements for Mobile Research

Commitments to participants (word model)

Recursos en español

Guía ESOMAR para la investigación móvil (Spanish)
.docx (247 Kb)

Guía ESOMAR para la investigación móvil (Spanish)
.pdf (386 Kb)

Requisitos clave para la investigación móvil

Compromiso con los participantes