AAPOR Standard Definitions
Final Dispositions of Case Codes and Outcome Rates for Surveys

ESOMAR has endorsed AAPOR’s Standard Definitions; Final Dispositions of Case Codes and Outcome Rates for Surveys as best international practice in calculating response rates. The Definitions, which are aligned with WAPOR and ISO policies, provide a comprehensive way to describe the final disposition of cases and calculating outcome rates for surveys conducted by telephone, personal interviews in a sample of households and mail surveys.

AAPOR, the American Association for Public Opinion Research, includes providers and users of survey data in election polling, market research, statistics, research methodology, health related data collection and education. For details go to http://www.aapor.org/Standards-Ethics/Standard-Definitions-(1).aspx

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For further information contact ESOMAR Professional Standards:
professional.standards@esomar.org