The ICC/ESOMAR Code on Market and Social Research sets out the professional and ethical rules which market researchers follow and has been adopted by more than 4,900 ESOMAR members and 60 national market research associations worldwide.
ESOMAR has endorsed AAPOR’s Standard Definitions; Final Dispositions of Case Codes and Outcome Rates for Surveys as best international practice in calculating response rates. The Definitions, which are aligned with WAPOR and ISO policies, provide a comprehensive way to describe the final disposition of cases and calculating outcome rates for surveys conducted by telephone, personal interviews in a sample of households and mail surveys.
AAPOR, the American Association for Public Opinion Research, includes providers and users of survey data in election polling, market research, statistics, research methodology, health related data collection and education. For details go to http://www.aapor.org/Home.htm
A) The concept of introducing a set of guidelines – a Research Charter - to help our clients know what questions to ask to establish the robustness of evidence they are using for decision making.
B) Whether you feel that the overall question categories that are being proposed here for the Charter are sufficiently comprehensive.
C) Your suggestions for ‘killer’ (telling) questions that will help decision-makers get to the heart of the ‘true’ quality of the consumer evidence upon which they are relying.
D) Your views on how best to develop the checklist of concepts and principles we will eventually need to include in the Charter to help decision-makers evaluate the quality of the ‘answers’ they have received to their questions.