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Community Circle Debate: Is Research a Dirty Word? (AM)
18 November 2020 / 08:00 CET

Over the past few years, and in light of rapid developments in technology and ways of working, we have debated whether the usual ways to describe our profession still represent the reality. Whilst some opt for the word 'researcher', others go down the route of 'insights professional', or 'knowledge consultant'. We also see the impact of 'consumer insights', 'data science' and 'user experience' in the conversation, and as we move across the regions of the world, we find even more differing perspectives and interpretations of the term ‘researcher'.

Join into this debate and come prepared to share your point of view as we unpack some of the following questions:

  • Are we witnessing the fragmentation of the industry?
  • Do we need a change?
  • Where do we go from here, and how do we position ourselves?

Prior to joining the session, you may wish to refer to this article on Research World where Simon Chadwick, inspired by Ray Poynter, provides some background to the debate, and even more important questions for us to tackle.

Anne-Sophie Damelincourt, Founder & Owner, Blue Lemon Insight & Strategy, ESOMAR Council Member, France

Ray Poynter, Chief Research Officer, Potentiate, Founder & Chair, NewMR, ESOMAR Council Member
Michalis Michael, CEO, DigitalMR, UK
Nikki Lavoie, Founder, CEO & Chief Sparkologist, MindSpark Research International, France
Seyi Adeoye, Business Leader, Pierrine Consulting, Nigeria

Session slides (.pdf)
Recording of the session (in english) (.mp4)