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Community Circle: Data-driven decision making – The next opportunity for growing the insight industry in Africa
02 February 2021 / 14:00 UTC

Data-driven decision making is essential for businesses especially during tough economic times like now. The insight industry in Africa would benefit enormously from including big tech and data-driven tech companies to play a prominent role into its marketplace.  
We discuss the opportunities offered by bringing on the part of the insight industry key developments provided by such networks to the growth of business in Africa.  


Anastasia Mirzoyants, Head of Knowledge & Learning at Shujaaz Inc, Kenya

Jenny Moore, GM Brand, Design & Group Functions Marketing, Marketing and Corporate Relations at Absa Group, South Africa

Jasper Grosskurth, Dalberg Research, Kenya, ESOMAR Representative for Kenya 

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