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Analysing Data Like the Masters
Embark on the journey that marketing teams around the world take when they start

Workshop overview

Take a journey onto marketing data analysis from the trainer that has been coached some of the best marketing teams around the world. Coca-Cola, Microsoft, McDonalds, Levis, Citibank and many other teams have learned the ropes of marketing analysis with Patricio, and on this workshop... so will you!!

This hands-on workshop we will take you through the most common types of data analysis: trends, profiling, correlations, correspondence, and many others. The workshop will be mostly practical, so come prepared!

Once you learn to look through data and find the hidden patterns, your life as an analyst will never be the same.



Workshop leader

Patricio Pagani

Patricio Pagani

Founderbr />The Black Puma Ai

Patricio is the founder of The Black Puma Ai, a company dedicated to promoting humans and machines to work together in harmony.

Patricio is also an angel Investor in technology startups (mobility, IOT), and an independent Board director at Infotools, a leading provider of market research software tools & services.

In the past, Patricio headed-up Coca-Cola's Market Research Futures Lab for several years. There, new methodologies and innovative approaches to doing research were assessed and tested (mobile, gamification, etc).

Patricio is a sought-after keynote speaker at various Market Research forums, discussing what the future may hold for the industry. Patricio used to be the president of the New Zealand Market Research Society for three years and is currently the ESOMAR representative for Argentina.

Patricio is part of the Singularity University network, founding member of the Association of Entrepreneurs in Argentina (ASEA) and a recognized change maker in his local community. He is also interested in Society 3.0, Sustainable Cities and Abundance Thinking.