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Training - ESOMAR Bootcamp 2018 (Generating Insights) - MENAP

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Towards Multi Sensory Brand Experiences


This workshop is in Day 1 (19 March 2018) of ESOMAR Bootcamp 2018 (Generating Insights) - MENAP, Dubai / 19-20 March

Workshop overview

How often have you tried to open packaging that requires super human strength or simply falls apart in your hands? How often have you sat in a restaurant unable to understand the person 2 places away from you because of the noise bouncing off the walls? How sensorial is your weekly food shopping experience? The consumer experience does not necessarily stop at sight or taste or hearing or touch or smell alone, it is a combination of all the senses...it is a multi-sensory experience. In this session we will guide you through how to explore and measure sensory interaction – to take you from pure sensory analysis to delivering multi-sensory brand experiences.

This highly interactive short-course will invite you to see, touch, smell, taste and hear the future of the Sensory industry and of Sensory Research. The course is aimed at product developers, marketers, insight specialists and sensory scientists who want to expand their scope. All levels of experience are welcome and are sure to learn something new and inspiring at this unique event.



Workshop leader

Eleanor Woods

Research Director, Haystack International, UAE

After graduating from the University of Manchester Ellie went on to complete the Post Graduate Certificate in Sensory Science at Nottingham University. Since then she has worked in client and agency-side roles in sensory and consumer insight for FMCG. Ellie moved to the Middle East from London in 2013. As part of her position as Research Director for Haystack International she conducts studies in some of the world’s most interesting locations such as Saudi Arabia, Egypt, Jordan and Burundi, as well as leading Haystack’s expert sensory panel in Dubai.