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ICC Code for Ethical Marketing and Advertising (NEW)

Further to the International Chamber of Commerce (ICC) presentation at the ESOMAR Congress last year, ICC is pleased to announce the launch of the free EMA online course which is tailored to educate on the practical application of the fundamental ICC Marketing Code principles. Developed in partnership with the ICC Academy, the new interactive e-course aims to develop the skills needed to conceptualise, design and deliver responsible marketing communications. The course will serve as an effective educational tool to promote the broader application of the responsible marketing principles enshrined in the ICC Marketing Code. The course provides practical and best-practice guidance to assist marketing professionals in developing responsible advertising and marketing communications, which is essential to preserve consumer trust and confidence in the industry.

The ICC is a partner in drafting the ICC ESOMAR International Code. The ICC has partners in over 130 countries around the world.