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Principles of Mobile Market Research (NEW)

Principles of Mobile Market Research is a new online short course from the University of Georgia Center for Continuing Education and MRII (Marketing Research Institute International). This self-paced, self-study program is designed specifically to provide researchers with the foundation of knowledge needed to conduct successful mobile market research.

ESOMAR has been a supporter of the Principles of Marketing Research course offered by the Marketing Research Institute International for the last 10 years and now supports the Mobile Market Research course as a valuable new tool for ESOMAR members.

Full course details

All ESOMAR members receive a $100 discount on the Principles of Mobile Market Research course.

The MRII (Marketing Research Institute International) is a non-profit institute dedicated to fulfilling the essential continuing education needs of individuals and companies worldwide in the marketing research profession.

The University of Georgia Center for Continuing Education offers nearly 300 innovative continuing education programs and services to meet the learning needs for professionals throughout the world.