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Principles of Marketing Research

Principles of Marketing Research is an online certificate course by the MRII (Marketing Research Institute International) and the University of Georgia Center for Continuing Education. This is the first self-paced, self-study programme designed specifically for research professionals.

ESOMAR has been supporting this course for the last 10 years and, with over 3,500 students from more than 60 countries worldwide, it has become the research profession's highest quality, most valued, and most widely supported educational programme on the fundamentals of marketing research.

Full course details

All ESOMAR members receive a 15% discount on the Principles of Marketing Research course

The MRII (Marketing Research Institute International) is a non-profit institute dedicated to fulfilling the core educational needs of people worldwide in the marketing research profession.

The University of Georgia Center for Continuing Education designs, develops and delivers outstanding educational programs and services to meet the learning needs for lifelong learners throughout the world.