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Global Market Research 2018

ESOMAR's annual Global Market Research Report is the only global analysis of market research spend
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EUR 290.00
Members price : EUR 50.00
Hardcover + Digital (PDF)
EUR 299.00
Members price : EUR 50.00
Digital (PDF)
EUR 250.00
Members price : EUR 0.00

Global Market Research 2018 is the 30th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report reviews the size and performance of the market research industry and explores how the research market continuous to expand, using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies and reports, as well as advertisements. This year's report includes the research turnover and growth data of more than 90 countries.


  • The only global report collecting market size data - making it the industry standard for (local) market size measurements;
  • The only report that presents global and regional aggregates, and country-level market size and growth statistics;
  • Provides a multi-country overview of research spend breakdowns, allowing for easy country comparisons;
  • Is the most detailed report in terms of global research spend breakdowns;
  • Used as a global reference for market research turnover and growth data.


  • ESOMAR's analysis of the market developments across our global industry, based on data gathered from over 90 countries;
  • Informative interviews with over a dozen industry experts and leaders on topics ranging from the philantropic side of market research, to the increasing role of automation, to the challenges of an industry in flux;
  • An explanatory overview of the Top 50 Companies of the industry from AMA's Diane Bowers.

Additionally this year's edition also features:

  • An analysis of the broader reaches of the market research industry beyond traditional boundaries in collaboration with Outsell Inc.;
  • An overview of the biggest industry news from the past 18 months;
  • Analytical breakdowns and metrics according to region, sector, method and more!
Economic Trends

Date of publication: 22.09.2018

ISBN: 92-831-0302-5

Order Code: GMR18

Number of pages: 158