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Global Qualitative 2016
The Business Value of Intelligent Stories
Only for members, please

For thousands of years, stories have been the most powerful way for people to understand and communicate. The strongest stories have well-developed themes, engaging plots, memorable characters, well-chosen settings, and are told in a captivating and attractive style.

With Global Qualitative 2016, we shine a spotlight on skilled storytellers with captivating personalities, eventful tales and unforgettable endings!

From exploring the latest tools uncovering consumers' aspirations and motivations, to drafting the research plan to narrating the insight story at the boardroom table, this year’s 20th anniversary qualitative conference will captivate and inspire you with actionable learnings and plenty of networking.

Date of publication:16.11.2016

ISBN: 92-831-0290-8

Order Code: 110672

Number of pages: 230

Included following papers: