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Market Research Handbook
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Hardcover
EUR 175.00
Members price : EUR 145.00


The fifth edition of the MARKET RESEARCH HANDBOOK has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research.

The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher.

Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world.

Edited by Mario van Hamersveld and Cees de Bont

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Date of publication:17.09.2007

ISBN: 9780470517680

Order Code: Market Research Handbook

Number of pages: 656