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Global Market Research 2014
The only global analysis of market research spend
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Hardcover + Digital (PDF)
EUR 299.00
Members price : EUR 50.00
Digital (PDF)
EUR 250.00
Members price : EUR 0.00

Global Market Research 2014 is the 26th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report provides an authoritative review of the size and performance of the market research industry and explores how the research market continues to expand.

Global Market Research 2014 includes:

  • Market research turnover and growth data for 81 countries
  • Regional profiles of Europe, North America, Asia Pacific, Latin America, Africa and the Middle East
  • Detailed country-level breakdowns of research spend by:
    • Research method
    • Research design
    • Client type
    • Project type
  • A review of the Top 25 research companies, and key financials for the Top 10
  • Expert interviews on trends & developments in Africa and Latin America, and views on the next big opportunities.
  • A review of merger and acquisitions, key people moves, client wins and other industry news.

Reasons to buy the report:

  • It is the only global analysis of market research spend
  • It provides you with a unique viewpoint of the industry, helping you spot future trends, opportunities and developments.
  • Benchmark your performance and determine market share to better inform business decisions.
  • You can add weight to marketing materials and presentations.
  • It saves you time and money by carrying out entry-level research.

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Date of publication:08.09.2014

ISBN: 92-831-0275-4

Order Code: GMR14

Number of pages: 140