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(Wo)Man Vs Machine; From Competition to Collaboration

Choosing our battles; knowing when to think and when to automate
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Cost and speed are key issues for qual yet clients increasingly expect video. How do we bridge this gap? Which corners can be cut? This paper offers practical insights for qualitative researchers struggling to identify if, how and when to automate.

Samantha Bond
Global Qualitative 2017 - Back To The Future

Date of publication: 07.11.2017

ISBN: 92-831-0297-5

Order Code: 245424_18

Number of pages: 15