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Demonstrating the Advantage of Artificial Intelligence in Market Research
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Gary Ellis, COO and co-Founder of Remesh, in this piece outlines key advantages of AI in market research resulting from work with a number of organisations facing the challenge if transitioning from traditional market research to modern representative intelligence; intelligence capable of engaging, understanding and authentically representing massive groups of stakeholders (customer, employees, citizens, etc.). Readers will learn how new capabilities in market research, such AI-powered tools, enable researchers to combine quantitative methods with qualitative research. Furthermore, the piece will deliver a better understanding of how AI can deliver insights in a digestible format in real time, uncover hidden truths and increase efficiency within and among organisations.

Author(s):
Gary Ellis
Collection:
FUSION 2018
Keyword(s):
Artificial Intelligence

Date of publication: November 2018

ISBN: 92-831-0303-3

Order Code: 341356_FQ07

Number of pages: 6