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A Guide to certifying to ISO 20252 for Market Research

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The structure of ISO 20252:2019 is completely different from that of the previous version. It starts with a general section, followed by six 'Annexes', each of which deals with a specific part of the research process. As an example one of the Annexes (Annex A), now deals extensively with access panels, meaning that the old access panel standard (ISO 26362:2009) has now been withdrawn.

Author(s):
ESOMAR
Keyword(s):
Business Trends

Date of publication: 12 August 2020

ISBN: -

Order Code: -

Number of pages: 38