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ESOMAR - the world association for market, social and opinion research professionals - has launched an overview page titled “What is ESOMAR?” about its range of initiatives and services in Japanese and six other languages: Arabic, Chinese, English, French, German and Spanish.

As the global voice of the data, research and insights community, ESOMAR has created these pages to extend its reach even further - to allow those within the industry and outside it, to fully understand the role ESOMAR plays in encouraging, advancing and elevating market research worldwide.

Alongside ESOMAR’s Asia Pacific 2016 event, this year held in Tokyo 17-19 May, the Japanese overview page is now available, together with a Japanese translation of the industry standard ICC/ESOMAR Code on Market and Social Research, a number of its key professional guidelines.

The Arabic, Chinese, French, German and Spanish translations of the ICC/ESOMAR Code are also available to download, with the key ESOMAR guidelines to follow imminently. This brings the total number of languages the ICC/ESOMAR Code is available in, to 18.

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