Press releases


Amsterdam / 24 March 2014

Decipher & GMI Named Official Cross-Platform Survey Provider for ESOMAR

ESOMAR adopts the Beacon survey platform to provide comprehensive cross platform solutions for their members.

ESOMAR (the World Association for Market, Social and Opinion Research) announced today that they selected Decipher, a comprehensive market research services provider, and GMI (Global Market Insite), a provider of technology enabled solutions for global market research, as its Cross-Platform survey providers. ESOMAR, who conducts surveys for its global membership on a regular basis, will now be powered by Decipher’s Beacon survey and reporting software solution. GMI will be providing local creative survey design and programming support.

“Our core mission at ESOMAR is advancing and elevating market research worldwide,” said Finn Raben, Director General at ESOMAR. “Our use of surveys allows us to gain a better understanding of what our members needs are, while also serving as a gauge for where the industry stands so that we can remain relevant, innovative and forward thinking. That is why when we do survey outreach, we want to make sure we are using partners with best in-class technologies to aid us in gathering and analyzing data.”

ESOMAR distributes surveys to members and non-members throughout the year, usually representing about 20 survey deployments. The data advises the association on future events and activities. ESOMAR represents 4,900 individual and over 200 corporate members in more than 130 countries.

‘‘Our surveys are a hugely important source of feedback and idea generation as we develop conference programming, editorial content and other member services. The cross platform capabilities that Beacon brings to the table, combined with GMI’s creative programming solutions, exceeded our requirements’’, says Eelco Snip, Market Intelligence Analyst at ESOMAR.

“As long-time members and avid supporters of ESOMAR, we’re excited to be chosen as their official survey provider,” said Kristin Luck, president and CMO of Decipher. “Their confidence in the Beacon platform speaks volumes to our development of innovative, industry-leading research technology solutions.’’  

Martin Filz, CEO of GMI EMEA noted “We are delighted to be selected as the ESOMAR survey partner. Using our awarding wining Question Arts team, our vision is to help raise the standards in surveys design within the industry. Partnering with Decipher and ESOMAR provides us with the ideal opportunity to develop best in class surveys that can provide a deeper insight into the requirements of members and the industry as a whole.”

The first survey from this new partnership will be employed at the ESOMAR CEE Research Forum in Bucharest, Romania in late March.



For more information, please contact:


Eelco Snip

+31 20 589 7820



Marie Melsheimer



Ralph Risk

+44 (0)20 7399 7010



ESOMAR is the essential organisation for encouraging, advancing and elevating market research worldwide. Since 1948 ESOMAR’s aim has been to promote the value of market and opinion research in effective decision-making. ESOMAR facilitates an on-going dialogue with its 4,900 members, in over 130 countries, through the promotion of a comprehensive programme of industry specific and thematic conferences, publications and best practice guidelines. ESOMAR also provides ethical guidance and actively promotes self-regulation in partnership with a number of associations across the globe.


About Decipher
A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights. 

About GMI

GMI empowers insights.  From intelligent sampling to award-winning survey engagement software to sample management and custom reporting, GMI adds value at every stage of the research process.  With millions of deeply profiled double opt-in panelists across 40 proprietary panels throughout the Americas, Europe, the Middle East, and Asia Pacific, and with real-time respondent sourcing and advanced sample balancing capabilities, GMI offers a wide range of respondent access in a single, trusted partner. 

Along with a full suite of data collection services including specialty panels, custom panels and communities, mobile surveys, and observed digital behavior and ad tracking, GMI delivers the industry’s most complete and highest-quality online research.  GMI is part of Lightspeed Research, the leading provider of technology-enabled solutions and online respondents for global market research.  For more information, visit and


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