codes & guidelines

Through the Codes and Guidelines ESOMAR creates with the market research industry, adopted and endorsed by with a number of global market research associations, we promote self-regulation and the highest ethical and professional standards for researchers around the world.

As well as the ICC/ESOMAR Code on Market and Social Research, developed jointly with the International Chamber of Commerce, ESOMAR provides a number of other codes and best practice guidelines to assist researchers in addressing the legal, ethical and practical considerations of their research.