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Research World is the global magazine for marketing intelligence and decision-making. It explores the expanding borders of market, social and opinion research, helping readers stay abreast of the latest developments in tools, technology and business applications.
Readers also learn about trends and innovations around the world with case histories illustrating the role and value of market research. Let Research World guide and inform you about how to adapt to the fast-changing ways of bringing consumer insights into the boardroom.
Research World magazine is read in over 100 countries 6 times a year by around 20,000 of the world’s leading marketing, advertising and market research professionals. Available to members, with further out-reach through subscriptions, distribution at global events and through a network of ESOMAR representatives, the online magazine is also distributed through the Wiley Online Library to academic and corporate libraries.
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The rise of data in times of crisis
The stakes don't come much higher than those faced daily by the UN office for the Coordination of Humanitarian affairs. Its head of information, Mark Dalton, tells Jo Bowman how data is changing the way help reaches those most in need.
Is the only poll that counts the one on election day?
The American polling community is no stranger to controversy. During hard-fought election campaigns, pollsters often have serious arguments about appropriate methods. Politicians certainly argue with pollsters when they are not happy with poll results, often citing the shopworn phrase "the only poll that counts is the one on election day."
Refugees divided opinions
Apps can be the ideal tools for market research firms, bringing them closer to consumers than ever before. But how can researchers assess when an app is useful – and a potential partner – rather than just a trendy tool, and what are the positives and negatives of using mobile app research?
Go to RW Connect, the online platform for all those involved in consumer insights to share the new and sometimes radical trends in market research offering a platform for open debate and discussion on these topics.
With articles and commentary from those at the forefront RW Connect is an interactive and open source of information, opinion and multimedia.