Research World is the global magazine for marketing intelligence and decision-making. It explores the expanding borders of market, social and opinion research, helping readers stay abreast of the latest developments in tools, technology and business applications.
Readers also learn about trends and innovations around the world with case histories illustrating the role and value of market research. Let Research World guide and inform you about how to adapt to the fast-changing ways of bringing consumer insights into the boardroom.
Research World magazine is read in over 130 countries 6 times a year by around 35,000 of the world’s leading marketing, advertising and market research professionals. Available to members, with further out-reach through subscriptions, distribution at global events and through a network of ESOMAR representatives, the online magazine is also distributed through the Wiley Online Library to academic and corporate libraries.
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Lost in translation?
Why is it that some of researchers' best ideas never get used by the client, and yet clients often feel they lack the insights they need, no matter how much research and analytics they commission? John Forsyth talks to three in-house heads of insight about where the problem-and the solution-might lie.
Millennials at work
Four years from now, millennials (born between 1980 and 1996) will make up over a third of the global workforce. Raised in different times and different ways, millennials clearly differ from previous generations, both in their attitude and in their approach towards work.
New Life Builders looking for something to do
A few months ago a little known café in Devon England got worldwide coverage on the BBC for hiring a waiter. And yes in writing this article the Cantina café is getting more free publicity. But then they are a rare example of a leading edge business. Huh?? Well they did something that the world is going to have to do a lot more often in the near future: they answered an 89 year old man's advertisement that he wanted a job.
Go to RW Connect, the online platform for all those involved in consumer insights to share the new and sometimes radical trends in market research offering a platform for open debate and discussion on these topics.
With articles and commentary from those at the forefront RW Connect is an interactive and open source of information, opinion and multimedia.