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Research World is the global magazine for marketing intelligence and decision-making. It explores the expanding borders of market, social and opinion research, helping readers stay abreast of the latest developments in tools, technology and business applications.
Readers also learn about trends and innovations around the world with case histories illustrating the role and value of market research. Let Research World guide and inform you about how to adapt to the fast-changing ways of bringing consumer insights into the boardroom.
Research World magazine is read in over 130 countries 6 times a year by around 35,000 of the world’s leading marketing, advertising and market research professionals. Available to members, with further out-reach through subscriptions, distribution at global events and through a network of ESOMAR representatives, the online magazine is also distributed through the Wiley Online Library to academic and corporate libraries.
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Discovering the magic - Inspiring transformation at Unilever CMI
Many companies are transforming their market research groups into true insight engines with a strategic role. How has Unilever managed to balance its consumer-centricity and insights engine in a VUCA world? By identifying four global values that underpin company behavior, defining how to do business and interact with colleagues, partners, customers and consumers. Let's take a look at each value and how it ties to the changing nature of leading consumer insights./p>
Making it happen: Impact by design
As businesses become more efficient, and research teams become leaner, research needs to inspire action that brings about change to have value to clients. For smart agencies this means not just recommending what next steps to take, but also promoting the end behavior desired in the client's organisation. This article summarises the 2016 ESOMAR Effectiveness Award winning presentation on how research helped PayPal to redefine its brand and strategic vision.
Will it make the boat go faster?
In 2008, the British Olympic rowing eight went from coming seventh to winning Gold at the Sydney Olympics by asking one question, "Will it make the boat go faster?" This was the driving force of their preparations, encouraging innovation, simplification, teamwork and a focus on performance. "Will it increase profitable brand growth?" is the insights equivalent. We look at the results of the WFA Future of Insights study to see what senior marketers and insights leaders believe about how the insights function can go faster and do better.
Go to RW Connect, the online platform for all those involved in consumer insights to share the new and sometimes radical trends in market research offering a platform for open debate and discussion on these topics.
With articles and commentary from those at the forefront RW Connect is an interactive and open source of information, opinion and multimedia.