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Research World is the global magazine for marketing intelligence and decision-making. It explores the expanding borders of market, social and opinion research, helping readers stay abreast of the latest developments in tools, technology and business applications.
Readers also learn about trends and innovations around the world with case histories illustrating the role and value of market research. Let Research World guide and inform you about how to adapt to the fast-changing ways of bringing consumer insights into the boardroom.
Research World magazine is read in over 100 countries 6 times a year by around 20,000 of the world’s leading marketing, advertising and market research professionals. Available to members, with further out-reach through subscriptions, distribution at global events and through a network of ESOMAR representatives, the online magazine is also distributed through the Wiley Online Library to academic and corporate libraries.
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Inspiring Innovation: For better thinking and better ideas
Does market research have an innovation problem and, if so what can we do about it? We talk to four leading thinkers and practitioners in innovation: a major buyer of research, a provider of consumer insight outside of conventional market research, a market researcher who advises companies on innovation and an ex-research-buyer-turned MR technology innovator.
Testing times: How to create a business culture that powers innovation
Learn from Amazon’s Zubin Chagpar how both small and large companies can adapt to become more innovative. For instance, Amazon uses modular design principles to build new services, inviting feedback from customers for an adaptive and iterative process to co-create with customers.
App research: Mobile-first market research
Apps can be the ideal tools for market research firms, bringing them closer to consumers than ever before. But how can researchers assess when an app is useful – and a potential partner – rather than just a trendy tool, and what are the positives and negatives of using mobile app research?
Go to RW Connect, the online platform for all those involved in consumer insights to share the new and sometimes radical trends in market research offering a platform for open debate and discussion on these topics.
With articles and commentary from those at the forefront RW Connect is an interactive and open source of information, opinion and multimedia.