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Research World is the global magazine for marketing intelligence and decision-making. It explores the expanding borders of market, social and opinion research, helping readers stay abreast of the latest developments in tools, technology and business applications.
Readers also learn about trends and innovations around the world with case histories illustrating the role and value of market research. Let Research World guide and inform you about how to adapt to the fast-changing ways of bringing consumer insights into the boardroom.
Research World magazine is read in over 100 countries 6 times a year by around 20,000 of the world’s leading marketing, advertising and market research professionals. Available to members, with further out-reach through subscriptions, distribution at global events and through a network of ESOMAR representatives, the online magazine is also distributed through the Wiley Online Library to academic and corporate libraries.
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Does 'Made in' matter?
One aspect of brand strength is authenticity and this is often achieved by emphasizing a brand's country of origin. Strong Asian brands are moving up the ladder but does the importance of provenance vary with category? We look at studies measuring country and brand rankings to see which countries and brands are most popular, and why.
Big data plus research means more accurate results
We talk to Himanshu Shekhar Jha, head of data solutions at Yahoo! Asia Pacific about how market research and data sciences can provide faster, more accurate and more strategic input for companies and why big data analytics is a natural progression for researchers.
Four of the five oldest age profiles in the world are Japan, Hong Kong, Taiwan and South Korea. Get ready to bust the myths about mature markets, the fastest growing segment in most countries across Asia.
Go to RW Connect, the online platform for all those involved in consumer insights to share the new and sometimes radical trends in market research offering a platform for open debate and discussion on these topics.
With articles and commentary from those at the forefront RW Connect is an interactive and open source of information, opinion and multimedia.