The ESOMAR researcher paper archive is now open!
Members can sign in now for free access to the ESOMAR research paper archive
Research World is the global magazine for marketing intelligence and decision-making. It explores the expanding borders of market, social and opinion research, helping readers stay abreast of the latest developments in tools, technology and business applications.
Readers also learn about trends and innovations around the world with case histories illustrating the role and value of market research. Let Research World guide and inform you about how to adapt to the fast-changing ways of bringing consumer insights into the boardroom.
Research World magazine is read in over 130 countries 6 times a year by around 35,000 of the world’s leading marketing, advertising and market research professionals. Available to members, with further out-reach through subscriptions, distribution at global events and through a network of ESOMAR representatives, the online magazine is also distributed through the Wiley Online Library to academic and corporate libraries.
1 year (6 issues) EUR 50
Free for members
Who are the individuals who’ve played a role in guiding others into or through the industry? We talk to prominent researchers from around the world and ask: who’s had the greatest impact on your career in research?
Research past, present and future
Earlier this year, we held a seminar in London focusing on the next 20 years of market research. Having seen so much change during our own 20 years in the industry, it made sense that a look ahead by the same timespan would deliver some fascinating food for thought.
Natural born allies - technology and market research
Technology is your friend. It’s not as big, bad, or ugly as some would have you believe. And those that do have a disliking of it should also come to a realisation: it’s here to stay. The only way forward is through Silicon Valley with a technologist’s mindset.
Go to RW Connect, the online platform for all those involved in consumer insights to share the new and sometimes radical trends in market research offering a platform for open debate and discussion on these topics.
With articles and commentary from those at the forefront RW Connect is an interactive and open source of information, opinion and multimedia.