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Research World is the global magazine for marketing intelligence and decision-making. It explores the expanding borders of market, social and opinion research, helping readers stay abreast of the latest developments in tools, technology and business applications.
Readers also learn about trends and innovations around the world with case histories illustrating the role and value of market research. Let Research World guide and inform you about how to adapt to the fast-changing ways of bringing consumer insights into the boardroom.
Research World magazine is read in over 100 countries 6 times a year by around 20,000 of the world’s leading marketing, advertising and market research professionals. Available to members, with further out-reach through subscriptions, distribution at global events and through a network of ESOMAR representatives, the online magazine is also distributed through the Wiley Online Library to academic and corporate libraries.
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Sustainable growth requires a planning process that keeps distant goals in focus-and at the same time builds in frequent opportunities to course-correct, says the strategy chief of one of the world's leading global food companies - General Mills head of corporate strategy Peter McDonald.
Surviving and thriving: Bringing long term trends into the strategic dialogue
Resources are under pressure; mass migration is rewriting the rules on freedom of movement; geopolitical threats and social tensions are increasing. It's not surprising that many businesses are hunkering down amid perceived threats around them, focusing on surviving if not thriving in the here and now.
Demographics & the long view: The demographic debate
Demographics seem to be underappreciated in marketing and market research. There are any number of articles and conference presentations with fairly provocative titles. Marketing and market research have a long history of forcing false dichotomies and discarding useful things; proverbially "throwing out the baby with the bath water." This may be another such case.
Go to RW Connect, the online platform for all those involved in consumer insights to share the new and sometimes radical trends in market research offering a platform for open debate and discussion on these topics.
With articles and commentary from those at the forefront RW Connect is an interactive and open source of information, opinion and multimedia.