#RW_Connect #ESOMAR

Research World Magazine

Research World is the global magazine for marketing intelligence and decision-making. It explores the expanding borders of market, social and opinion research, helping readers stay abreast of the latest developments in tools, technology and business applications.

Readers also learn about trends and innovations around the world with case histories illustrating the role and value of market research. Let Research World guide and inform you about how to adapt to the fast-changing ways of bringing consumer insights into the boardroom.

Research World magazine is read in over 100 countries 6 times a year by around 20,000 of the world’s leading marketing, advertising and market research professionals. Available to members, with further out-reach through subscriptions, distribution at global events and through a network of ESOMAR representatives, the online magazine is also distributed through the Wiley Online Library to academic and corporate libraries.

Advertising in Research World

Research World 2016 editorial plan
.pdf (3.6 MB)

Current issue

Research World - issue 29 - September 2011

March/April 2016

Individuals’ habits and preferences as well as society in general have changed dramatically over the last decade. Mass migration, cultural differences and similarities are just some of the things that are affecting societies. What are the business and social implications of our changing world? Should our belief in conventional demographics be revisited and what are the key trends that are impacting our work? Does this impact how budgets are invested in both strategic or tactical research?
 

This product is a free member feature as part of membership benefits. ESOMAR membership starts at EUR 360.

 Join now!  Subscribe 

 

Are you also interested in other ESOMAR publications? Research World magazine, ESOMAR industry reports, conference papers and on-demand video content are free as part of ESOMAR membership. Join ESOMAR today and gain an edge in business intelligence.

Featured articles

Double vision

Double vision

Sustainable growth requires a planning process that keeps distant goals in focus-and at the same time builds in frequent opportunities to course-correct, says the strategy chief of one of the world's leading global food companies - General Mills head of corporate strategy Peter McDonald.

Read more on RW Connect
Sign in to download the full PDF magazine

Surviving and thriving: Bringing long term trends into the strategic dialogue

Surviving and thriving: Bringing long term trends into the strategic dialogue

Resources are under pressure; mass migration is rewriting the rules on freedom of movement; geopolitical threats and social tensions are increasing. It's not surprising that many businesses are hunkering down amid perceived threats around them, focusing on surviving if not thriving in the here and now.

Read more on RW Connect
Sign in to download the full PDF magazine

Demographics & the long view: The demographic debate

Demographics & the long view: The demographic debate

Demographics seem to be underappreciated in marketing and market research. There are any number of articles and conference presentations with fairly provocative titles. Marketing and market research have a long history of forcing false dichotomies and discarding useful things; proverbially "throwing out the baby with the bath water." This may be another such case.

Read more on RW Connect
Sign in to download the full PDF magazine

RW Connect

Go to RW Connect, the online platform for all those involved in consumer insights to share the new and sometimes radical trends in market research offering a platform for open debate and discussion on these topics.

With articles and commentary from those at the forefront RW Connect is an interactive and open source of information, opinion and multimedia.

Visit RW Connect


Sign up for the RW Bulletin