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Editorial team

Simon Chadwick is Managing Partner of Cambiar. He has held a number of senior executive positions in the industry, including CEO of NOP World. He is a past Chair of CASRO and has held numerous other industry board positions. A frequent speaker at conferences, he has over 100 published articles and papers to his name.

Kathy Joe is also Professional Standards and Public Affairs Director at ESOMAR working with expert terms to promote and defend market, social and opinion research by developing international guidelines and a public affairs programme to monitor, assess and influence EU and other international legislation especially relating to data privacy. She has worked at various publications including The Economist and Euromoney.

Angela Canin is also the Manager Development at ESOMAR. She has worked in the field of product development in Europe, the USA and Africa developing and refining products and services internationally. She uses these skills to support the industry by developing and improving the product offering at ESOMAR.

With a background in law and marketing, Christophe has adopted the world of market research and ever since cannot shake his fascination with how brands impact on consumer interaction. Passionately excited about driving organisational and behavioural change through technical innovation and the power of automation to unlocking value for clients. Graduated from KU Leuven, ESCP Europe and Babson College, he has studied and worked across the world, enjoying the richness of experiences in multicultural societies such as Hong Kong, Boston, Paris and London. Finally, Christophe is Highly effective networker with successful track record in establishing and developing strategic client & agency partnerships.

Founder of Forsyth Insights LLC which aspires to help organizations build and evolve their mindsets and capabilities to continuously learn about their consumers in ways to help shape their businesses. Before that, John spent 28 years at McKinsey where he was a partner leading the Marketing Insights and Analytics practice. He has written articles and been a keynote speaker at many conferences on the topics of marketing strategy, consumer insights, and consumer behaviour.

John Kearon is Chief Juicer at BrainJuicer PLC, a leading international online insights agency. A lawyer by degree, he has been a Marketer for Unilever, Planning Director at Publicis and founder of Brand Genetics, innovation agency. As Inventor of BrainJuicer’s patented research tools/methods, he was nominated Emerging Entrepreneur of the Year (Ernst & Young – 2005 winner).

Rex Briggs is the founder and CEO of Marketing Evolution, a marketing ROI research consulting firm. Marketing Evolution applies measurement, management dashboard and consulting processes to help clients improve marketing accountability and ROI. Advertising Age called Rex Briggs’ book, What Sticks, the most important work in advertising research in more than a decade.

Seán Meehan is Martin Hilti Professor at IMD International Institute for Management Development. Customer orientation drives his professional agenda. He co-authored the award winning Simply Better and his articles have been published in Harvard Business Review and MITSloan Management Review. Clients include Telefonica, Toyota, Air France-KLM, Hilti and Philips.

Selin Cetinelli is Director of Consumer and Market Insight at Unilever, responsible for the North Africa, Middle East, Central Asia, Turkey, Russia, Ukraine, Belarus region. Having lived abroad for 15 years in diverse countries such as US, China, Bulgaria, Netherlands, Egypt, and having visited 35+ countries has shaped her passion for cross-cultural consumer understanding to pursue a career in research upon graduating from the Middle East Technical University with a degree in Management. She has been with Unilever for 17 years, beginning her career at Unilever Egypt as a market research trainee. After moving to Unilever Turkey in 1998, she set up and led many roles within consumer and market research both at local and international levels. Selin diversified her experience by also moving to marketing, leading top Unilever brands for the region before returning to CMI. Her area of expertise is in insight activation where she won a global award for landing Dirt is Good.