Do you want to contribute to enhancing the market research industry's reputation? Do you want to be part of our collection of 100 success stories of market research? This is your chance to be part of the EUREKA's project and promote the value of market research!
ESOMAR is undertaking the EUREKA's project to showcase the social value of market research and to raise its profile in the eye of policymakers and the general public. Add your own success story to the remarkable and influential research projects ESOMAR is highlighting in our collection of 100 Great Success Stories of MR.
This project is the perfect opportunity to explain to people who work outside of the market research industry how it helps them run their business, improves public policies and helps our society. We want to demonstrate and highlight how market research has a concrete and practical impact on people's lives, in the way that it shapes business decisions, consumer products, or institutions, as well as how market research is indispensable to improving society.
The market research sector is constantly evolving - new technological developments lead to new ways of conducting research. With innovation comes regulation, for this reason it is incredibly important for the market research industry to communicate effectively the added value it brings to society, and how it can help regulators in understanding and shaping the world we live in today.
The best contributors of this project will also have the opportunity to present their story in person in Brussels, showcasing the market research sector in the European capital of policymaking.
Find out more information here.