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Warsaw / 23 October 2015

ESOMAR at 16th Polish Market Research Kongress

ESOMAR attended the 16th Polish Market Research Kongress in Warsaw organized by PTBRiO, the Polish Society of Market and Opinion Researchers.

The Kongress, held on 22-23 October is the largest market research event in Central Europe. One of the biggest gatherings of the industry in Poland, also pffering an industry exhibition, the Kongress gathered together nearly 550 delegates from 170 companies from the country and beyond. The event focused on the growing number of sources of information on consumer attitudes, as well as how classical quantitative and qualitative research has evolved with new methods such as enriching biometric measurements, semiotic analysis and ethnographic research. Presentation also tackled the hot topics of transactional data and consumer behavior on the Internet. Programme highlights included presentations on non-declarative data, fandom, prosument, fame, snapchat, brief. The ESOMAR community was represented by ESOMAR Council Vice President David Smith.

For photos from the event, check the PTBRiO Facebook page

 

 

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For more information contact:

ESOMAR PR and Corporate Communications
press@esomar.org
+31 (20) 664 2141
www.esomar.org

About ESOMAR

ESOMAR is the essential organisation for encouraging, advancing and elevating market research worldwide.

With more than 4,900 members from over 130 countries, ESOMAR's aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making.

To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice.

For more information on ESOMAR, please visit www.esomar.org

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