Amsterdam, The Netherlands / 13 April 2017
ESOMAR reaffirms its intention to take action against those that misappropriate the ESOMAR logo and its membership marks
ESOMAR, the World Association for Data, Research and Insights has been informed that organisation MediaT based in Bratislava published findings in November 2016 and in its publication it claims to be an ESOMAR member. ESOMAR hereby confirms that MediaT is not nor has it ever been a member of ESOMAR and therefore we cannot attest the organisation’s effective adherence to the ICC/ESOMAR Code which sets essential global standards for professionals and organisations conducting market, opinion and social research and data analytics.
“ESOMAR members have taken the step to voluntary sign up to a set of professional and ethical standards and to submit themselves to independent review in the event of a suspected breach of the ICC/ESOMAR Code,” Finn Raben, Director General at ESOMAR commented, “We take all allegations of the misappropriation of our logo and membership mark serious and reserve the right to take legal action to force companies to cease and desist.”
ESOMAR reaffirms its intentions to take action against organisations that misappropriate the ESOMAR logo and its membership marks thereby undermining public trust and confidence in the professional standards of the market, opinion and social research and data analytics profession.
“We recommend any party having concerns about an ESOMAR member to check that they in fact are members of ESOMAR by looking through our Member Search found on our website at: https://www.esomar.org/membership/members-search.php. Any member of the public that suspects an ESOMAR member to have breached the Code to contact our Professional Standards service to report such cases,” Mr. Raben added.
If you would like more information about this topic, please contact Kim Smouter at +31-20-664-21-41 or email at Professional.firstname.lastname@example.org.
About the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics:
Last revised in 2016, the Code is a recognised global standard for the US$70 billion market research sector. The Code provides a unique set of guidelines for professionals who provide data-driven research solutions for business and social challenges.
The revision of the Code will continue to serve as the self-regulatory framework that has been successfully in place for many decades.
ESOMAR has promoted the use of a market research code since 1948 and joined with ICC in 1977 to create a universal code for the global market research industry, built on the existing international code based on the international ICC Code of Standards of Advertising Practice.
The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics can be found here: https://www.esomar.org/uploads/public/knowledge-and-standards/codes-and-guidelines/ICCESOMAR-International-Code_English.pdf
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ESOMAR is the global voice of the data, research and insights community.
With more than 5000 individual and over 500 corporate members from over 130 countries, ESOMAR is a a truly global association. We promote the value of market, opinion and social research and data analytics and represent more than 35,000 professionals including all those who use research for informed decision-making.We’ve been providing ethical and professional guidance and advocating on behalf of our global membership community for 70 years.
To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice.
For more information on ESOMAR, please visit www.esomar.org