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Brand & Audience Research Manager

04 July 2019
Red Bull GmbH
Austria - Fuschl am See

To strengthen our Global Brand Marketing Team, we´re looking for a Brand & Audience Research Manager. In this role, you´ll support International Brand Management and the Red Bull Media House teams with data analysis, market research design, and provide both consumer and audience insights.

Areas that play to your strengths
(All the responsibilities we'll trust you with):

  • Research Management
    In this role, you´ll design and run quantitative as well as qualitative market research projects on a global level. You´ll provide advice and run local research projects. In addition, you´ll ensure the company is always up-to-date with regards to new tools - for market research, audience measurement and monitoring, panels, etc. - and identify relevancies for Red Bull.

  • Audience Tracker
    You´ll manage the global quantitative Audience Tracker. As part of this responsibility, you´ll conduct analysis and guidance for Business Planning. These results will be deployed to HQ and local teams. Moreover, you´ll be responsible for the continuous improvements of the tracker from methodological and questioning perspectives.

  • Insights & Analysis
    As Brand & Audience Research Manager, you´ll gather global audience information on a daily basis and pro-actively provide different teams and business units with actionable insights. You´ll identify gaps and formulate hypothesis in the view of further pushing quality and pertinence of the Consumer & Audience Insights program and Business Planning. Furthermore, you´ll support program implementation and analysis. As part of this role, you´ll answer ad-hoc data and insights requests.

Your areas of knowledge and expertise
(That matter most for this role):

  • Minimum 5 years of experience as a Research Manager in a market research agency; Experience on the client side is a plus
  • Experience in (new) media / audience research fields 
  • Ideally experience in quantitative and qualitative projects 
  • Ability to lead, design, evaluate research projects & to analyse and derive actionable conclusions
  • Excellent project coordination capabilities as well as excellent communication skills
  • Open-minded, curious, and eager to learn with an international and entrepreneurial mindset

We are looking forward to receiving your online application at: 

Salary info:
Contact info:
Red Bull GmbH