Panel 3.0
Next generation proprietary panels – embedded in clients’ systems

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Author(s): Philip De Wulf, Emmanuel Verhagen, Masoud Golshani-Shirazi
Collection: Panel Research 2008
Keywords: Access Panels, Web Panel, Employee Research

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It is time to rethink the traditional panel business’ business model (from completes to Cost per View / Cost per Lead) and look at value we can add for clients at higher levels. Developing proprietary panels of users by leveraging in-house competencies on community building and combining them with state-of the art information elicitation techniques (also known as Intuitive Response Systems or IRS) enables clients to improve their bottom line. We will illustrate this with a case study on improving Vodafone‘s employer branding while boosting hard recruitment response.

Date of publication: 24.10.2008
ISBN: 92-831-0226-6
Order Code: S332
Number of pages: 8

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