Establishing online audience measurement based on onsite usage data and survey information

List of publications
Visual Description
Visual Description

Author(s): Stephan Noller, Oliver Pischke, Jürgen Sandhöfer
Collection: WAM - Worldwide Audience Measurement 2005 - Online and Outdoor / Out-of-Home
Keywords: Advertising Research

PDF version (download)
Display prices in :
EUR 15.00
Members: EUR 0.00

The Arbeitsgemeinschaft Online-Forschung (AGOF), an online research associated founded by the major online marketers in Germany, was established to ensure transparency and practical standards for online advertising research.

This paper presents results from their new and standardized coverage study in order to provide a common basis for media planning in the online market. The initial data provides an interesting insight into the usage patterns of many websites and the structure of their users.




Date of publication: 20.06.2005
ISBN: 92 831 1379 9
Order Code: S299-01
Number of pages: 12

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password


Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Publications Services:
publications@esomar.org