|Author(s): Idalia Garza
Collection: WM3 - Worldwide Multi Media Measurement 2009
Keywords: Advertising Research, Eye Tracking
ESOMAR Best Paper Award 2008/2009
|PDF version (download)|
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Audience quality attention to advertising media has been a concern to marketers for a long time. Are audiences just viewing a product? Or are they really observing and becoming aware of the brands, products and their benefits when they are advertised on TV?