Project Apollo: Consumer-centric insights
The dawn of a new era of advertising research

List of publications
Visual Description
Visual Description

Author(s): Donald Gloeckler, Leslie Wood
Collection: WM3 - Worldwide Multi Media Measurement 2007
Keywords: Audience Research

ESOMAR Best Paper Award 2006/2007
PDF version (download)
Display prices in :
EUR 15.00
Members: EUR 0.00

The elusive, often hoped for and most desirous forms of data for most advertising researchers are single source data. Project Apollo has begun to deliver these data in the United States and we are all waiting with baited breath. Why? What is the potential?

This paper provides a brief overview of the U.S. single source pilot and its results. It also describes some of the potential of Project Apollo and demonstrates a variety of early examples of the delivery on that potential.

Date of publication: 03.06.2007
ISBN: 92-831-0207-X
Order Code: ESOMAR_paper_S322_31_Gloeckler_Wood.pdf
Number of pages: 24

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Publications Services: