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|Author(s): Bas de Vos, Frans Kok, Liesbeth Nekkers, Mariana Irazoqui Solda, Janet Slabbekoorn
Collection: WM3 - Worldwide Multi Media Measurement 2010
Keywords: Audience Research
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To researchers, measuring traditional TV viewing through a TV set is less sexy than finding new ways of measuring on-demand TV-viewing ('anytime, anywhere'), made possible by growing PVR ownership and on demand services. It is striking, as time shifted viewing accounts for an estimated for less than 10% of average TV viewing time. TAM researchers must start capturing new ways of TV viewing: Time Shifted TV and WEB-TV. This presentation describes measurement and trend results from the Dutch TV market regarding time shifted viewing via the TV set and through the Internet.