|Author(s): Christian Kurz, Jo McIlvenna, Julia Lamaison, James Guerrier
Collection: Congress 2014 - What Inspires?
Keywords: Audience Research, Neuroscientific Techniques , Innovation, Happiness
ESOMAR Best Paper Award 2014/2015
ESOMAR Congress 2014 Award Nominee - Best Case History
ESOMAR Congress 2014 Award Winner - Best Methodological Paper
|PDF version (download)|
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The jury said:
"The thoroughness of matching "old and new" and a very rigorous way to deal with very usual "factors."”
This paper demonstrates inspiration in the following ways:
The paper demonstrates the value of measuring actual versus claimed behaviour, and also demonstrates the effectiveness of using a new and innovative research tool to gain greater depth and understanding of actual audience behaviour.