The ESOMAR researcher paper archive is now open!
Members can sign in now for free access to the ESOMAR research paper archive
|Author(s): Reed Cundiff, Ilana Saarikko
Collection: Big Data World 2016 - Understanding People Through Smart Data
Keywords: Data Mining, Big Data
|PDF version (download)|
Members: EUR 12.00
In a world of Big Data and an ever-widening variety of data types, technological tools and infrastructure, while not glamorous, are mission-critical to insights creation and building a data-driven business culture. Microsoft's Market Research team (CMR) will share an innovative solution they developed to capture on-device product feedback that, when linked with terabytes of behavioral data, has generated insights to drive supply chain, product development and customer engagement decisions. This on-device measurement is part of the CMR's larger data management strategy, which brings together telemetry, survey data, and on-device measurement, using modern technologies like Azure, R, Machine Learning, and PowerBI, to generate and share knowledge that drives decision-making across Microsoft.