|Author(s): Helen Clark, Graeme Lawrence
Collection: Retail 2007
Keywords: Online Focus Groups, Blogs
ESOMAR Best Paper Award 2006/2007
|PDF version (download)|
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This paper is a result of an internal study conducted by Virtual Surveys to investigate the role of online shopping within the broader retail market. Using a combination of online diaries (blogs) and interactive bulletin boards, consumers’ shopping habits were investigated. In particular, focused was placed on the importance of the social aspect of High Street Shopping versus the online shopping experience. The research conclusions and the implications for the future of (online) retail are outlined.