A new integrated study to measure sponsorships

List of publications
Visual Description
Visual Description

Author(s): Atul Phadnis
Collection: WAM - Worldwide Audience Measurement 2005 - Radio and Branded Entertainment & Sponsorship
Keywords: Brand Research

ESOMAR Best Paper Award 2004/2005
PDF version (download)
Display prices in :
EUR 15.00
Members: EUR 0.00

With sponsorships and branded entertainment on television taking many different forms (Placements, Content Integration, Story line Integration, Sponsorships, Content Associations, etc.), the challenge lies in making comparisons and evaluations of these formats so as to be able to assess efficiency, ROI, selections, effectiveness.

This paper proposes a series of new evaluation templates from a pool of multiple studies to eventually enable selection of Branded Entertainment options.

Date of publication: 21.06.2005
ISBN: 92 831 1380 2
Order Code: S300-10
Number of pages: 24

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Publications Services: