Research getting a C-suite seat
Start building (open) knowledge centers

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Author(s): Philip De Wulf, Nord van de Mosselaer
Collection: Congress 2011 - Impact - Research Reloaded
Keywords: Innovation, Business Trends, Society, Social Networks, CSR

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This paper reviews the Life Rhythm Knowledge Center case and demonstrates the approach used to build a knowledge center for Vodafone. The way research is to become more impactful is by building knowledge, not through single research projects or methodologies, but by combining various research projects in a comprehensive program and by engineering not just the insights generation (including cocreation and crowd sourcing) but also insights dissemination and outreach.

Date of publication: 18.09.2011
ISBN: 92-831-0253-3
Order Code: 59664-22
Number of pages: 12

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