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|Author(s): Philip De Wulf, Nord van de Mosselaer
Collection: Congress 2011 - Impact - Research Reloaded
Keywords: Innovation, Business Trends, Society, Social Networks, CSR
|PDF version (download)|
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This paper reviews the Life Rhythm Knowledge Center case and demonstrates the approach used to build a knowledge center for Vodafone. The way research is to become more impactful is by building knowledge, not through single research projects or methodologies, but by combining various research projects in a comprehensive program and by engineering not just the insights generation (including cocreation and crowd sourcing) but also insights dissemination and outreach.