The network of favours
Creating innovative consumer touch-points

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Author(s): Marta Hoffmann, Genoveva Florovits, István Kozári
Collection: Innovate 2008
Keywords: Co-Creation /Open Source Innovation , Innovation

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Our study describes and gives insights about a consumer-driven consumer touchpoint development: the network of favours, and helps to understand why it is important to use innovative techniques to drive innovation. The study is based on a real case, conducted in 2007. It is a relevant example of developing a completely new platform bespoken to the target audience, using an innovative consumer-driven methodology.

Date of publication: 16.06.2008
ISBN: 92-831-0223-1
Order Code:
Number of pages: 19

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