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|Author(s): Piotr Ejdys, Tomasz Cisek, Christopher Modzelewski
Collection: WAM - Worldwide Audience Measurement 2003 - Online and Out-of-Home / Ambient Media
Keywords: Statistic Analysis, Conjoint Analysis , Online Focus Groups, Pre-Testing , Customer Loyalty
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The methodology combines the use of declarative pop-up surveys and site-centric measurement technology to provide well-understood indicators and metrics to the online advertising and publishing community.This paper provides new insights into resolving key issues that appear in the mixing of declarative and 'technology-based' research.