Real Profile
A new approach to online media planning

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Author(s): Piotr Ejdys, Tomasz Cisek, Christopher Modzelewski
Collection: WAM - Worldwide Audience Measurement 2003 - Online and Out-of-Home / Ambient Media
Keywords: Statistic Analysis, Conjoint Analysis , Online Focus Groups, Pre-Testing , Customer Loyalty

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When faced with a market need for cost-effective data analogous to user-centric panel-based audience measurement, the Polish market developed the 'Real Profile' methodology.

The methodology combines the use of declarative pop-up surveys and site-centric measurement technology to provide well-understood indicators and metrics to the online advertising and publishing community.

This paper provides new insights into resolving key issues that appear in the mixing of declarative and 'technology-based' research.


Date of publication: 20.06.2003
ISBN: 92 831 1343 8
Order Code: S271-04
Number of pages: 18

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