If 'We' not 'I'...Then what?
From Anglo-Saxon to global world views of human behaviour

List of publications
Visual Description
Visual Description

Author(s): Mark Earls
Collection: Congress 2007 - Excellence - Celebrating 60 years
Keywords: Crowdsourcing

ESOMAR Best Paper Award 2007/2008
ESOMAR Congress 2007 Award Winner - Best Paper Overall
PDF version (download)
Display prices in :
EUR 15.00
Members: EUR 0.00

Excellence in any discipline must sometimes mean moving on from accepted practice and principles rather than doing the same thing again and again (albeit to increasingly high standards).

This presentation describes the practical and theoretical implications for marketing research practitioners of a disruptive new, emerging collection of models of mass behaviour described by the author as 'Herd theory'.

The presentation reviews methodological and theoretical innovations in this space and identifies further areas for innovation and rethinking that practitioners should now explore.

Date of publication: 19.09.2007
ISBN: 92-831-0208-8
Order Code: CON07_28
Number of pages: 20

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Publications Services: