Looking for Eric
In the search of the hub consumers

List of publications
Visual Description
Visual Description

Author(s): Luiz Sá Lucas, Leonardo Soares, Ricardo Lopes
Collection: Latin America 2010
Keywords: Data Mining, Web Scraping

ESOMAR Best Paper Award 2009/2010
PDF version (download)
Display prices in :
EUR 15.00
Members: EUR 0.00

A method to optimally define hub consumers in a social network is addressed in this presentation. These are the leaders that will enable a company to effectively address marketing campaigns on a social network and those who will provide online ways to defend the company or the brand from attacks in the net. Traditional procedures, such as judicial measures, from the point-of-view of speed of action are useless to defend the brand and can even amplify the damage.




Date of publication: 21.05.2010
ISBN: 92-831-0242-8
Order Code: 55504_14
Number of pages: 21

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password


Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Publications Services:
publications@esomar.org