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In the search of the hub consumers

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Author(s): Luiz Sá Lucas, Leonardo Soares, Ricardo Lopes
Collection: Latin America 2010
Keywords: Data Mining, Web Scraping

ESOMAR Best Paper Award 2009/2010
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A method to optimally define hub consumers in a social network is addressed in this presentation. These are the leaders that will enable a company to effectively address marketing campaigns on a social network and those who will provide online ways to defend the company or the brand from attacks in the net. Traditional procedures, such as judicial measures, from the point-of-view of speed of action are useless to defend the brand and can even amplify the damage.

Date of publication: 21.05.2010
ISBN: 92-831-0242-8
Order Code: 55504_14
Number of pages: 21

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